UNVEILING WRPD RUNNER: NEW BALANCE’S CUTTING-EDGE BLEND OF LIFESTYLE AND PERFORMANCE
New Balance is excited to introduce its latest innovation, the WRPD Runner, accompanied by the debut of the captivating “Sea Salt” color palette. This groundbreaking silhouette defies conventional expectations of a New Balance lifestyle shoe, presenting a visionary design that distorts and transforms the familiar. Seamlessly merging lifestyle aesthetics with technological utility, the WRPD Runner boasts unconventional contours that are meticulously sculpted and amplified, creating a contemporary visual and tactile experience.
“The WRPD Runner represents a fresh concept that converges the realms of style and performance. The upper part focuses on refined simplicity and superior craftsmanship, while the sole showcases a dynamic interpretation of our cutting-edge running technology, FuelCell. The fluid lines of the foam seamlessly meld with the abstract essence of futuristic design, invoking a palpable sensation of motion.”Charlotte Lee, Senior Footwear Designer at New Balance
The upper pays homage to the iconic design language of classic New Balance running shoes, interpreting it through a futuristic oval shape. The midsole incorporates the plush and sculpted FuelCell technology, equipped with a medial stability post, forefoot cushioning, and an exaggerated crash pad design in the heel area. The uniquely contoured outsole design wraps around and extends upward along the midsole, featuring an exclusive wavy tread pattern.
The enchanting “Sea Salt” color variant of the WRPD Runner is available on NewBalance.com and select global retail partners.