Shanghai based shoes and accessories brand, Untitlab®, unveiled their new Pride campaign. Shot by Slava Mogutin, a Russian-American multimedia artist, author and activist, the campaign features key products from both SS23 and SS24. 

Born in Siberia, Slava became the first Russian to be granted political asylum in the US on the grounds of homophobic persecution. Under his direction, the Untitlab Pride Campaign celebrates queerness and diversity, at a time when the LGBT+ community is under attack around the world.