“United in Time”, the latest campaign by Filling Pieces that Bridges The Generational Gap
Filling Pieces, the fashion brand behind the successful “Different, Together” campaign, is proud to announce the launch of its latest in-season campaign, United In Time. Building on the momentum of their previous campaign, United In Time seeks to bridge the generational gap by celebrating the diverse perspectives and experiences of individuals across different generations.
In today’s working and creative spaces, four distinct generations coexist, each with its unique vision, values, and moments. The United In Time campaign aims to foster conversation and understanding between these generations to create a sense of unity that transcends age.
To bring this vision to life, Filling Pieces has cast people from different generations, including their own employees, to showcase the brand’s commitment to diversity and inclusivity. In addition to this, the brand has asked influential people from each generation to share their perspectives on the question: How did previous generations inspire you, and how would you inspire the next generation? These conversations will be shared on social media, with the aim of sparking an engaging and meaningful dialogue between individuals of different ages.
The campaign also bridges the gap in terms of aesthetics, exploring a variety of methods for capturing content, ranging from classic to modern techniques, using new to vintage cameras. Effectively showcasing the different ways in which each generation has shaped the world we live in, and how they continue to influence and inspire one another.
“United In Time is an opportunity to celebrate the rich diversity of experiences and perspectives that each generation brings to the table,” said Filling Pieces’s spokesperson. “Our aim is to start a conversation that will help bridge the generational gap, foster understanding, and create a sense of unity that transcends age.”
United In Time is not just a campaign; it is a call to action. It is a reminder that, despite our differences, we are all connected by our shared experiences, and by working together, we can achieve incredible things.