UNIQLO LAUNCHES ‘A SPORTING WAY OF LIFE’ FOR SS23 COLLABORATIVE LINE WITH JW ANDERSON
International clothing retailer UNIQLO today announces the launch of A Sporting Way of Life collection by UNIQLO and JW ANDERSON on March 30. The SS23 collection reinterprets essential British style through the elegant and playful lens of JW ANDERSON, drawing inspiration from the traditional sports of British universities.
Creative Director Jonathan Anderson said: “This season we reworked our idea of classic sportswear, such as a traditional cricket vest next to sports leggings or hand-drawn traditional British sports team motifs on utility shorts and traditional knitted polo shirts.”
A Sporting Way of Life redesigns classic sportswear. A good example is the Cricket Cardigan for women with athletic uniform-inspired lines, in a light cotton-linen blend that is comfortably cool, as well as the AirSense Blazer for women and men, which are included in the collaboration line for the first time. The collection reimagines these iconic British preppy pieces in the innovative lightweight, stretchy, quick-drying fabric, finished with the original JW ANDERSON logo button.
Various items can also be used as sportswear. These include a tennis-inspired pleated miniskirt, leggings in the quick-dry AIRism fabric and Cropped Bra Tank Tops, and a Color Block Parka in lightweight nylon, featuring unconventional color blocking by JW ANDERSON.