Maison Valentino reveals the new Unboxing Valentino Spring/Summer 2023 advertising campaign shot by Steven Meisel at the Highline Stages Studio in New York.

Unboxing as an idea, the idea of community through individuality. The portrait of a new generation. A portrait of fashion, freedom of expression and the power of beauty.

Creative Director Pierpaolo Piccioli chose a cast of characters with a strong identity, to convey his idea of beauty. The language of Couture in the ready to wear alphabet. A solved complexity in shape and volumes.Genderless items revised through an inclusive process creating a wardrobe that embraces identities and shapes; that enhance the personality and liberate the form, allowing a freedom of choice in the celebration of individuality.

Steven Meisel also directs the campaign video, that narrate a generation free to dare.


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