TWOJEYS LAUNCHES ITS NEW FINE JEWELRY LINE, 925
925 is the men’s jewelry solution to satisfy the needs of those who are looking for pieces with personality, handcrafted and exclusive.
Through 925, the company will work with exclusive international points of sale, starting with the introduction of the new line’s pieces on December 12 at Santa Eulalia 1884, the most iconic luxury fashion boutique in Barcelona.
The Catalan jewelry firm, founded in 2019 by Biel Juste and Joan Margarit, takes the brand to another level with the launch of its new high jewelry line. It features pieces handcrafted in a workshop in Barcelona made with noble materials offering exceptional quality in order to reach a more mature and select target.
With the launch of the new line, the brand aims to extend its offer and expand its target. Being 925 a new line of TwoJeys that in no way pretends to distance the brand from what we have known so far, but to coexist with the firm and its mission, clear from the first moment: to be the solution for men’s jewelry for those looking for unique and quality designs.
The firm expects to expand the premium line, launching more pieces of the collection, while its other line will continue, in the near future, to be the center of the brand. For now, the 925 line has 3 bracelet models, 7 ring models, 3 earrings and 5 necklaces, with sizes for both men and women.
“925 is TwoJeys’ handcrafted premium line for those who live truly, where the pillars of the line are identity, emotion, desire, energy, humanity, artisanal craft, detail and the beauty of simplicity.” Joan Margarit and Biel Juste, founders of TwoJeys, affirm.
The new line allows the brand to sell in exclusive points of sale nationally and internationally, such as Santa Eulalia, the most exclusive and iconic luxury boutique in Barcelona, where the new collection will be presented on December 12. “When we thought of selling our new product we could not think of a better space than one that represents the same attributes as 925: quality, craftsmanship and luxury.” In addition, the public of Santa Eulalia looks beyond betting on more streetwear firms, so we believe that 925 is a sure hit to offer from the boutique.
Jared Leto and the KPOP group Ateez are one of the first characters to collaborate with the new line, wearing the pieces on editorial covers. “Due to the demand of the artists, organically appears the need to create a totally handcrafted line as a solution to accompany them in their most special professional moments” says Biel Juste, co-founder of TwoJeys.
In addition, TwoJeys continues to take on new retail challenges with the opening of its first permanent international store in London, located in the heart of Soho. After having been present in Barcelona, Madrid, London, Paris, Berlin and Copenhagen, TwoJeys continues to bet on new offline challenges both nationally and internationally with plans for new openings in the near future.
The new TwoJeys store in London opened its doors this past Friday, November 24th at 12h. The store is open Monday to Saturday from 11am to 7pm and on Sundays from 12pm to 6pm.
The new TwoJeys premium line, 925, will be available online and offline at TwoJeys stores in Barcelona, Madrid and London and at the Santa Eulalia boutique, Paseo de Gracia 93, from December 12.
TWOJEYS is a men’s jewelry brand created in 2019 by Joan Margarit and Biel Juste. Inspired by the Californian style during a trip along Route 66 from Las Vegas to Palm Springs, they decided to embark on a new adventure and create the TwoJeys universe. A brand of unique and timeless jewelry that emerges as a solution to a necessity: to transform the jewelry industry by offering quality jewelry with a unique design.
Both founders, creative, enterprising and belonging to the Z generation have always been clear that “If you do not find what you are looking for, create it yourself”. With this motto as a flag, TJ aims to inspire and create a unique style, providing a value that goes beyond a jewelry product. TwoJeys is not just a community, it is a family united by a free and wild lifestyle.