TUDOR and Schaap en Citroen Jewelers invite you to dive into the world of TUDOR at their pop-up boutique in the Dutch capital.

The leading luxury watch retailer, Schaap en Citroen Jewelers, has entered into a partnership with TUDOR Watch to open the first TUDOR pop-up boutique in Amsterdam. This boutique is located at PC Hooftstraat 49 and will be open until January 31, 2024.

We are excited to open the first TUDOR pop-up boutique in the Netherlands. Situated in the heart of Amsterdam’s most exclusive shopping street, we are confident that this temporary boutique will provide excellent visibility for the brand,” said Mark van Nieuwkerk, CEO of Schaap en Citroen Jewelers. “We are proud to collaborate with our brand partner and transform their products and stories into experiences.”

A TUDOR spokesperson stated, “TUDOR is delighted to collaborate with its long-standing retail partner, Schaap en Citroen Jewelers, to open our TUDOR pop-up boutique in Amsterdam. This will further enhance TUDOR’s visibility in one of the most popular locations in Europe.”

The temporary 50m2 space reflects Swiss craftsmanship and various facets of the brand, such as Tudor Pro-Cycling, Alinghi Red Bull Racing, and the World Surf League. Additionally, the unique TUDOR style of red, black, and gray tones, combined with a mix of high-quality finishes, characterizes the interior of this pop-up boutique.

The TUDOR pop-up boutique offers an exceptional range of men’s and women’s timepieces, including a collection of classic, sporty, diving, and historical watches. As a highlight, the Black Bay 58 Bronze Boutique Edition is exclusively available in this pop-up, a first for the Dutch market.


PC Hooftstraat 49, Amsterdam 1071 BN, Netherlands

Monday: 1:00 PM to 5:45 PM

Tuesday to Saturday: 10:00 AM to 5:45 PM

Sunday: 1:00 PM to 5:00 PM