Tommy Jeans & Looney Tunes release a capsule collection
Tommy Hilfiger and Warner Bros. Consumer Products announce the launch of the TOMMY JEANS Looney Tunes capsule collection, which includes dedicated styles for kids. Building on TOMMY JEANS’ history of collaborating with pop culture icons, the capsule is the ultimate fusion of American fashion and entertainment. Aligning with the brand’s passion for multi-media creativity, Looney Tunes® is a worldwide franchise spawning several television series, feature films, comic books, music albums, video games and even amusement park rides. The TOMMY JEANS Looney Tunes® capsule collection will be available at select TOMMY JEANS stores globally, and online at tommy.com in Europe, Asia Pacific and the U.S., beginning March 20, 2020.
“The TOMMY JEANS Looney Tunes capsule is an exciting blend of two brands defined by youthful energy and determined optimism,” said Tommy Hilfiger. “We are both dedicated to honoring our heritages, while constantly reimagining them with a fresh twist that resonates today. This shared spirit and its expression makes our collaboration a natural fit for the next generation of fans around the world.”
The TOMMY JEANS Looney Tunes capsule is designed through a streetwear lens, bringing classic Warner Bros. characters to life for the generations of today. The co-created, digital-first campaign will feature unique animations that combine the TOMMY JEANS logo and beloved cartoon figures including Bugs Bunny, Daffy Duck, Tweety Bird, Sylvester the Cat, Tasmanian Devil, Road Runner and Wile E. Coyote. The legendary characters embody the TOMMY JEANS values of being fearless, bold, diverse and authentic. Just like the fans of TOMMY JEANS, they are bonded by differences, not sameness.
The capsule features a range of fresh and vibrant designs including relaxed-fit sweatshirts in gray, navy and light pink display the hybrid logo front and center. A cropped hoodie, pool slides, backpack, fisherman’s hat and baseball cap adorn the capsule’s energizing all-over Looney Tunes print. The crittered sneakers, fanny pack, sweatpants and denim jacket make for eye-catching streetstyle staples. All of the pieces are ideal additions to the wardrobe of social collectors and social creatives – the confident, savvily dressed digital natives.
The collaboration extends into a dedicated Looney Tunes Kids line, available as part of the capsule. For girls, a light blue wash, denim dungaree and denim jacket provide the signature TOMMY JEANS street edge. Boys can enjoy modern and elevated loungewear in the form of Looney Tunes sweatpants, crew neck sweaters and a critter hoodie. Spirited T-Shirts and accessories like the bum bag, backpack and bucket hat can be styled for all.
Photographer Jack Henry Bridgland shot the capsule campaign starring U.K.-born, emerging musicians, Jesse James Solomon, and Joy Crookes. Multimedia artist, Francois Dourlen, created a series of campaign visuals in his signature ‘smARTphone’ style, wherein Dourlen uses his iPhone to playfully and seamlessly superimpose cartoon characters into real-life situations.
Fans are encouraged to follow @TommyJeans to join the growing TOMMY JEANS community. In line with their music-inspired heritage, the @TommyJeansInstagram account will be delivering 24/7 experimental content and pushing the boundaries as a destination for fashion authenticity, self- expression and exchange. Join the conversation on social media using #TommyJeans and #TommyJeansXLooneyTunes.