TOMMY JEANS CELEBRATES THE BRAND’S MUSIC CONNECTION WITH THE LAUNCH OF “TOMMY REVISITED: MUSIC EDITION”
Tommy Hilfiger, announces the launch of the TOMMY JEANS collection “Tommy Revisited: Music Edition”. From the start, music has played an instrumental role in the life and work of Tommy Hilfiger, as well as in the unique brand DNA he infused in TOMMY JEANS. As one of the first designer brands to creatively collaborate with musicians, from hip-hop to rock ‘n roll, Tommy Hilfiger revisits the TOMMY JEANS archives with a new vintage merch-inspired capsule collection.
The “Tommy Revisited: Music Edition” collection combines the TOMMY JEANS streetwear aesthetic with tour merchandise-inspired apparel, honoring musical legends TLC, Backstreet Boys, Britney Spears and the Rolling Stones. With early connections to the brand ranging from sponsored tours to offstage friendships, the collection celebrates unique moments in the brand’s musical history by mixing music-tour inspired artwork with iconic TOMMY JEANS streetwear. The collection consists of 16 various styles of tees and sweatshirts in both unisex and female sizing, all made from organic cotton, highlighting an assortment of memorable moments onstage.
Released on October 20th, the product will broadcast across TOMMY JEANS digital channels featuring emerging creatives who embody the edgy-yet-youthful streetwear style. The “Tommy Revisited: Music Edition” capsule collection will be available on tommy.com, at select TOMMY HILFIGERand TOMMY JEANS stores worldwide, and through select wholesale partners.
Follow @TommyJeans on Instagram to join the growing TOMMY JEANS community – a digital destination combining music, streetwear and youth culture with experimental content pushing the boundaries for individualized style and self-expression. Join the conversation on all social media channels using #TommyJeans.
