TOMMY JEANS AND THE NBA DROP NEW COLLABORATIVE CAPSULE COLLECTION
Tommy Hilfiger, is pleased to announce the launch of the TOMMY JEANS collection created in collaboration with the National Basketball Association (NBA). The capsule celebrates the essence of basketball as an integral force in building local street culture and diverse communities. It further nods to the brand’s longstanding roots in American street style and iconic nostalgia of the ‘90s. The collection will be available for early access on tommy.com and TOMMY JEANS stores across Europe starting May 25, 2022 and will launch across North America, Latin America, in select stores in Asia and through select wholesale partners beginning May 27, 2022.
Inspired by the energy at the heart of basketball, the collection features laidback silhouettes layered with all over prints of NBA team logos. Sets of fleecy hoodies, sweatpants, t-shirts and shorts can be mix-and-matched or layered with a statement varsity jacket and denim pants for women. Streetwear fashion at its finest, the collection is designed for everyone who embraces the lifestyle and hustle that surrounds the game.
Tommy Hilfiger’s affinity for basketball and street culture began in the 1990s, when his namesake brand captured the attention of A-list celebrities and influencers, many of whom had ties to the NBA and the wider sport community. Covetable TOMMY HILFIGER designs defined the style of the era and were often seen courtside — from professional arenas to casual city street pick-up games. Sport has always remained a key component of Hilfiger’s brand vision, and more recently, has included global collaborations with international tennis champion Rafael Nadal and Formula OneTM World Drivers’ Champion Lewis Hamilton.
The TOMMY JEANS and NBA capsule collection further reflects TOMMY JEANS’ Spring 2022 global campaign, Play to Progress, which celebrates the power of individual creativity to push the collective forward.
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