Tommy Hilfiger shares the new campaign
Tommy Hilfiger, announces its Fall 2020 global campaign, which embodies the spirit of Moving Forward Together to shape a better future. Throughout the season, initiatives celebrating the philosophy at the heart of the campaign will invite fans of the brand to unleash the power of the collective through co-creation and customization initiatives as well as local collaborations. The Fall 2020 message of Moving Forward Together builds on the Tommy Hilfiger’s ongoing commitment to create fashion that Wastes Nothing and Welcomes All, and will launch in Europe on September 2, 2020.
“When facing extraordinary social and economic challenges, standing together is our strongest wayforward” said Tommy Hilfiger. “Every challenge is an opportunity. It can take you one step closer to achieving your dream, reinvigorate your sense of wonder, and inspire creativity you never knew you had. Through Moving Forward Together, we’re on a journey to help reignite that creative spark and offer help where it's needed most.”
The Fall 2020 campaign was shot at Disney’s Golden Oak Ranch by photographer Chris Bernabeo. Thecampaign’s casting features an inspiring set of global icons who all uniquely advocate for greater inclusivity. Influencers includes Alton Mason, Ralph Souffrant, Geron McKinley, Halima Aden, Dilone, Michaela DePrince, Soo Joo Park and Precious Lee.
Together We Create – Co-Creation Activation With Consumers: Through the TOMMY HILFIGER social media channels, consumers globally will be invited to digitally co-create new pieces using left-over fabrics and reimagine styles from past seasons through a dedicated online co-creation platform, starting September 2nd. The co-created styles will be shoppable globally on tommy.com and in select retail stores across Europe, the Americas, and the Asia-Pacific region. Further customization activations with exciting twists will be announced at a later stage.
Together with Local Heroes – Tommy Repair Shop Activation: Running in select countries, the TommyRepair Shop will offer in-store repair services for free on any garments, by partnering with local tailors and artists who have been most impacted by the pandemic. Local tailors and artists will receive dedicated space in-store to showcase their work and run their business, gaining access to new potential clients. This initiative also aims to prolong the life of consumers’ favorite styles, in line with Tommy Hilfiger‘soverarching mission to Waste Nothing and Welcome All. The first Tommy Repair Shops will open in Hamburg and Dusseldorf on September 18th. The initiative will launch in other markets across Europe throughout the fall.
The Moving Forward Together activations follow several philanthropic programs recently launched by Tommy Hilfiger. During the height of the pandemic, Tommy Hilfiger donated 10,000 white T-shirts to frontline healthcare workers. It also launched a co-creation initiative which invited the TOMMY HILFIGER community to design a capsule collection with all proceeds going to global COVID-19 relief efforts. Moving Forward Together represents another step in helping the industry and creative communities recover.