TOMMY HILFIGER MAKES ANOTHER BOLD STEP TOWARDS CIRCULARITY WITH THE LAUNCH OF ITS FIRST LIMITED-EDITION UPCYCLED COLLECTION
Tommy Hilfiger, announces the launch of its first limited-edition, Remixed collection in the Netherlands and France. The collection is part of the Tommy for Lifeprogram, a pioneering circular business model that takes pre-owned TOMMY HILFIGER and TOMMY JEANS pieces as well as damaged items from retail operations to repair for re-sale, or remix into unique new styles. The collection will be available on tommyforlife.com in the Netherlands and France starting May 20.
The Remixed collection was designed using TOMMY HILFIGER and TOMMY JEANS styles that were damaged, pre-owned and traded in by consumers, and could not be repaired. Each one-of-a-kind style is made up of different garment pieces, designed by a dedicated team ofTOMMY HILFIGER designers, technicians and product developers. Styles were then handcrafted by local tailors, including The Renewal Workshop, 2020 Tommy Hilfiger Fashion Frontier Challenge winner – A Beautiful Mess -, and the PVH Product Innovation Lab. The limited-edition Remixed collection features nine styles, with a total of 250 pieces available, including:
- The draped Polo dress, created using three menswear Polos;
- The color-block sweatshirt featuring bold layering from original styles, inspired by the Tommy archives;
- The patchwork jeans, redesigned to include soft contrast patchworking and pocket details.
Tommy for Life is tied to Tommy Hilfiger’s sustainability vision to create fashion that Wastes Nothing and Welcomes All. With 24 targets towards 2030, Tommy Hilfiger is taking a bold approach to environmental and social sustainability, focused on circularity and inclusivity. The design approach taken for the Remixed collection follows Tommy Hilfiger’s ambition to make products that are fully circular and that can be part of a sustainable loop by 2030. Tommy Hilfiger’s vision is powered by PVH Corp.’s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100% and improve over 1 million lives across its value chain.
To participate in the Tommy for Life program, consumers in France and the Netherlands are invited to trade-in their pre-loved TOMMY HILFIGER and TOMMY JEANS items at TOMMY HILFIGER and TOMMY JEANS stores or send them via mail in exchange for discount vouchers. The value of the vouchers will depend on the type and number of items traded, regardless of their condition. In partnership with The Renewal Workshop – the leading provider of circular solutions for apparel and textile brands – Tommy Hilfiger will sort, clean and repair all collected items. Items that cannot be restored will be reinvented into unique styles as part of future Remixed collections. Those that cannot be remixed will be recycled into yarns or repurposed, for instance into insulation, or donated via our philanthropic arm, Tommy Cares. Tommy Hilfiger plans to launch Tommy for Life in more European markets later in 2021.
To purchase product, trade in TOMMY HILFIGER products and learn more about the program, visit tommyforlife.com. For more information on our sustainability journey and ambitious targets, visit sustainability.tommy.com.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyforLife and @TommyHilfiger and @tommy.for.life.
