TOMMY HILFIGER LAUNCHES TOMMY FACTORY: THE MAKING OF A FASHION SHOW EXPERIENCE AT NEW YORK FASHION WEEK
Tommy Hilfiger announces the debut of its Fall 2022 runway show, Tommy Factory — a creative playground and phygital experience including a first-of-its-kind partnership with Roblox and Superplastic. Inspired by Andy Warhol’s iconic Factory and using NYC’s skyline as its backdrop, the event will take place in Brooklyn on September 11th at 7 p.m. EST.
Tommy Factory builds on Warhol’s legacy of celebrating pop culture and creative expression. Just as Andy fused fashion, art, music and entertainment live in his studio, the event will reveal the making of a fashion show — featuring the people, fashion and art that make it all happen.
“I’m thrilled to be returning home to New York Fashion Week,” says Tommy Hilfiger. “Inspired by Andy Warhol and the buzz of NYC, we’re connecting with audiences and new communities around the world — through Roblox, our ‘See Now, Buy Now’ runway shows and Tommy Factory-themed in-store activations. It’s a celebration of creativity as we bridge IRL and URL in unexpected ways.”
COLLECTIONS ON THE RUNWAY
The show will unveil the new TH Monogram, created in partnership with British illustrator and graphic designer Fergus Purcell. With an interlocking T and H of different sizes, the monogram brings a fresh take to the brand’s prep sensibility. Also premiering will be the Fall 2022 Tommy Hilfiger X Richard Quinn gender-inclusive, limited-edition capsule. Co-designed with celebrated designer Richard Quinn, the capsule intermixes Quinn’s signature use of bold patterns and exaggerated silhouettes with Hilfiger’s iconic take on American classics.