TOMMY HILFIGER CELEBRATES ICONIC STYLE WITH SPRING 2022 “MAKE YOUR MOVE” BRAND CAMPAIGN
Tommy Hilfiger, introduces the Spring 2022 “Make Your Move” brand campaign, featuring Grammy-winning, Golden Globe and Emmy nominated performer Anthony Ramos. The campaign is a vibrant clash of modern prep styles from the Spring 2022 TOMMY HILFIGER collection with Anthony’s world of music and pop culture, resulting in a fresh take on iconic pieces.
The global campaign will go live on all Tommy Hilfiger social channels on March 15, 2022, as well as in select TOMMY HILFIGER flagship stores, which will be transformed to further amplify the campaign. The storefronts will feature a QR code that activates augmented-reality mannequins on Instagram, showcasing dance moves and inviting fans to take a photo with them and share on their social channels. Adding a different dimension to the campaign, a #MoveWithTommy TikTok activation will take place in April, where fans and friends of the brand can give their interpretation of Modern Prep to the soundtrack of “Stand Up” by Grammy-nominated American rapper Ludacris. The song “Stand Up” will be featured on all video assets with sound throughout the Spring campaign as well as on dedicated social activations and across the brand’s digital advertising platforms including Facebook, Instagram, TikTok, YouTube and Snapchat.
“The collection is a fresh reimagination of our iconic preppy brand heritage for the future, which we’ve brought to life through every last detail,” states Tommy Hilfiger. “For me, fashion has always been about celebrating individuality and self-expression. Anthony encourages both of these traits in everything he does, so we’ve put them firmly at the heart of this campaign. We’re embracing the best of modern technology to bring this message to our fans around the world, and I’m excited to invite them to Make Your Move.”