Advertising
09 November

TOMMY HILFIGER AND TIMBERLAND PUSH THE BOUNDARIES OF ECO-INNOVATION IN SECOND TOMMYXTIMBERLAND DROP

 

Tommy Hilfiger, and global outdoor work inspired brand Timberland announce the second drop of the Fall 2021 TommyXTimberlandcollection. The 48-piece TommyXTimberland Drop 2 collection will be available online at tommy.com, timberland.com and select TOMMY HILFIGER and Timberland® stores worldwide, as well as through select wholesale partners, beginning November 9, 2021. The Drop follows the success of Drop 1 in October, which saw pieces such as the menswear black hoodie and the womenswear yellow sweater dress sell out within 24 hours.

 

 

While Drop 1 of the TommyXTimberlandcollaboration celebrated the brand’s heritages and shared cultural influences, Drop 2 looks ahead to reshape the future by featuring more sustainable pieces that focus on pushing the boundaries of eco-innovation. This collection reinforces both brand’s deep commitment to building stronger communities and reducing the environmental footprint of the products by rethinking the production processes and sourcing more responsible, long-lasting materials. 

 

 

The capsule focuses on five bold eco-innovations, which the TOMMY HILFIGER and Timberland teams plan to scale in future seasons:

 

 

  • Eliminating Waste: The puffer jackets feature filling made from liability fabrics (surplus fabrics given a second chance) blended with at least 65% EcoLoft™, a bio-based and recycled down-like synthetic fiberfill visible through the translucent material. 
  • Natural Dyes: The parka is tinted with plant-based rice dye, derived from rice husks (waste from the food industry) to give it its vivid, saturated color.  
  • Durable Materials: Select jackets and pants are made with 100% recycled polyester and include long-lasting black label GORE-TEX, the best-in-class, highest performance technology in waterproof protection.
  • Responsible Natural Rubber: The footwear’s outsoles are made from natural rubber that is not a product of rainforest deforestation, helping to protect wildlife biodiversity.
  • Regenerative Leather: The black boots are made from leather sourced from farms that use regenerative practices to help soil absorb carbon, retain water and restore biodiversity – ultimately, helping to heal nature. (Other colors are made using Better Leather, from tanneries rated Silver by the Leather Working Group for best environmental practices).

 

“This collaboration is a big celebration of what partnership and a shared determination to expand new horizons can achieve,” said Mr. Tommy Hilfiger. “We took the best of our designs and the best of our sustainability knowledge and brought it all to the table for a collection that really pushes the needle. We looked at different elements of our designs and said ‘how can we do this better?’ The whole collection is about looking forward and shaping the future we want to see for the next generation.”

 

 

“We wanted to push the boundaries of our iconic archival pieces by intensifying our focus on eco-innovation,” said Christopher Raeburn, Global Creative Director of Timberland. “This is a big step in our journey to drive innovation and progress in pursuit of a more green and equitable future – one where we strive to not only do less harm, but have a positive impact on nature. We hope to inspire the industry as a whole to work together and move the world forward.”

 

 

The campaign for Drop 2 stars the team at creative agency ONLUNCHBREAK, a New York City collective founded by Director Thuan Tran that aims to bring young talented minds together and change the culture of film making and advertising. Shot by local photographer Tyler Kohlhoff (@tylerkohlhoff) as well as videographer and digital disruptor Malt Disney (@MaltDisney), the visuals come together to bring to life the collection story of a bold and reimagined future.

 

#TommyHilfiger  #Timberland

 

 

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