The partnership with Shawn Mendes develops with a focus on sustainability shaping the latest campaign and collection.

Tommy Hilfiger, presents Tommy X Shawn Classics Reborn, a capsule collection and campaign with GRAMMY nominated, multi-platinum singer-songwriter Shawn Mendes. Set to launch March 15, 2023, the collaboration recodes timeless classics, bringing new life to prep icons, designed with sustainability at heart.

The new collection made in collaboration with Shawn Mendes is inspired by TOMMY HILFIGER’s take on pre-90s prep, highlighting relaxed fits and original comfort with an emphasis on inclusivity. These new designs reinterpret iconic TOMMY HILFIGER looks in a contemporary way, creating a collection of classics for today and tomorrow. The partnership embraces Mendes and Hilfiger’s shared vision of sustainability by using recycled and innovative materials.

The campaign unites a cast featuring the singer’s friends and family, as well as advocates for sustainability and next-generation creatives. Shawn is joined by his sister Aaliyah Mendes, artist, singer-songwriter and close friend Jon Vinyl, artist producer Mike Sabath, multidimensional artist Ahmad Cissé, author and model Maye Musk, designer Czarina Kwong, champion for change Deprise Lons, and models Yvesmark Chery and Anita Jane Pathammavong.

The Classics Reborn campaign presents the 28-piece menswear and womenswear collection that hold modern prep at its heart.

Four principles inspired Tommy Hilfiger and Shawn Mendes’ outlook. The first two, Color Reborn and Materials Reborn, ensure the collection includes sustainable innovation. The second two, Self Reborn and Community Reborn, reflect on a contemporary way of living:

Color Reborn features materials that are crafted from recycled textiles and find vivid color. Recycrom™ uses a new technique to make dye, created by reprocessing fibers from pre-consumer factory cutting waste into a colored powder.

Materials Reborn integrates cutting-edge technology creating comfortable new fibers out of recycled textiles. It incorporates Circulose®, a material made from recycled textile waste that has been blended with wood fiber, reducing dependence on virgin resources and ensuring discarded cotton textiles can be part of a more circular recycling system, rather than ending up in landfills.

Self Reborn reflects a commitment to taking a fresh look at ideas, passions and perspectives, all the way down to what we wear. 

Community Reborn emphasizes surrounding yourself with people that move you to be better.