TOMMY HILFIGER AND PATTA CELEBRATE THE STRENGTH AND UNITY OF THE DIASPORA MOVEMENT IN COLLABORATIVE CAPSULE
Tommy Hilfiger, and trailblazing Amsterdam-based street wear brand, Patta, announce the Spring 2021 PATTAxTOMMY capsule that captures the strength and influence of the African diaspora movement with the message “unity is strength, division is weakness.” Patta and Tommy Hilfiger share a belief in openness and are committed to fostering inclusivity, collaboration and community. The PATTAxTOMMY range will be available via the Patta retail network and PattaxTommy.com globally beginning Friday, April 9, 2021 at 1 p.m. CEST, and via selected wholesale partners starting April 16, 2021.
Collaborating for the first-time, Patta and Tommy Hilfiger centered the PATTAxTOMMY capsule around the Pan-African Flag, Black unity and community, channeling a sense of interconnected histories, present times and the future that lies ahead. To celebrate this, the iconic white, red and blue TOMMY colors have been replaced by the traditional Pan-African colors of deep red, black, green and yellow, putting African culture and community self-actualization front and center in this capsule.
The PATTAxTOMMY campaign aims to shine a light on the multifaceted nature of life in inner cities. The video assets were captured in Lagos, Nigeria by Nigerian filmmaker Dafe Oboro through his short film, “Two Become One,” with campaign photography by Moroccan visual artist Hassan Hajjaj. To further underscore the collection’s message, Patta has produced “Katibo Yeye,” a documentary directed by award-winning Dutch film director, Frank Zichem.. The film follows Clarence Breeveld, a Suriname-born man living in the Netherlands, as he attempts to trace the shipping route from Ghana to Suriname traveled by his enslaved ancestors, visiting locations where slave trading took place. “Katibo Yeye” will be available to watch at PattaxTommy.com for a limited time only.
The unisex PATTAxTOMMY capsule collection is inspired by a series of iconic pieces from the TOMMY JEANS archive. Available in adult and kid’s sizes, the collection includes T-shirts, hoodies, sweatshirts, outerwear, jeans and baseball caps. T-Shirts feature the diaspora message, “GREAT PRINCIPLES, GREAT IDEALS KNOW NO NATIONALITY.” Across the range, a hybrid TOMMY JEANS flag is crossed with a Pan-African flag, which sit above the Patta logo and capsule theme of 'UNITY IS STRENGTH DIVISION IS WEAKNESS’ inspiring positivity and a “love for all” mentality.
As part of this partnership, Tommy Hilfiger and Patta will donate to The Black Archives from Amsterdam, Sistah Space from London, and The Good Neighborhood Collective from Milan – each chosen for their dedication to celebrating Afro-descendants and uplifting their voices. Patta has been a long-time supporter of these three organizations, and through the donations, the Dutch street wear company and Tommy Hilfiger seek to further build on their work to drive awareness, education and empowerment of the African diaspora movement.
For more information about Tommy Hilfiger’s sustainability journey, Make It Possible program and overarching vision to create fashion that “Wastes Nothing and Welcomes All,” visit sustainability.tommy.com.