Tommy Hilfiger and Lewis Hamilton take over De Bijenkorf this Saturday
Tommy Hilfiger, announces that six-time FIA Formula OneTMWorld Drivers’ Champion and global brand ambassador Lewis Hamilton will meet with fans at De Bijenkorf, Amsterdam at 10.00 a.m. on February 29, 2020. The event will be hosted by TV presenter and sports journalist Humberto Tan who will interview Lewis Hamilton from the stage in front of a crowd of fans, De Bijenkorf privilege members, press, and influencers. Guests will also be able to browse and shop the Spring 2020 TommyXLewis collection at the dedicated pop-up store.
Lewis Hamilton will present his favorite styles from his fourth collaborative collection with Tommy Hilfiger which will premiere at an experiential event in London on February 16, 2020. The Spring 2020 TommyXLewis collection is inspired by loyalty and makes positive strides forward in sustainable materials and embraces the notion of “Style For All” – a belief that great style erases all boundaries in gender, age, ethnicity and body type.
Leading up to February 29th, windows of the iconic at De Bijenkorf building will be taken over with displays that celebrate the Spring 2020 TommyXLewis campaign. De Bijenkorf Privilege members will be invited to enter a contest between February 17th and February 24th to win a meet & greet with Lewis Hamilton. Influencers Bilal Wahib, Selma Omari, Defano Holwijn, Nesim Ahmadi, Victoria Waldau, Shayna Senior and Widya Soraya will also run a competition via their social media channels for fans to win a unique shopping experience at De Bijenkorf, where the influencers will help them pick their very own Spring 2020 TommyXLewis outfit ready to wear at the meet & greet with Lewis Hamilton.
Spring 2020 TommyXLewis collection fuses the brand’s strong menswear heritage with Lewis’ streetwear style, celebrating iconic designs that embody the modern American wardrobe. Loyalty sits at the heart of the collection, and is reflected in pieces that nod to classic archive styles. Unexpected detailing, such as reversibility, adds function to classic outerwear silhouettes; new fits are seen on hoodies and cargo pants. Military blues and greens blend with neutral tones and neon pops, infusing the classic tracksuit, bomber jacket and field jacket with a modern edge. The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, along with recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil-based, low-carbon footprint, quick dry and wicking finishing agent.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyXLewis and #deBijenkorf as well as the handles @TommyHilfiger, @LewisHamilton and @Debijenkorf.