TOMMY HILFIGER AND LEWIS HAMILTON FURTHER BUILD ON SUSTAINABILITY AND ‘STYLE FOR ALL’ JOURNEY WITH CO-CREATED FALL 2020 COLLECTION
Tommy Hilfiger, announces the Fall 2020 TommyXLewis collection, the fifth collaboration with Six-Time Formula OneTM World Champion and global brand ambassador, Lewis Hamilton. Building on the sustainability journey that Tommy Hilfiger and Lewis Hamilton have been on since the start of their partnership, the collection makes positive steps forward in Tommy Hilfiger’s mission to create fashion that Wastes Nothing and Welcomes All by incorporating 100% recycled denim, organic cotton and post- consumer recycled materials into almost 80% of the collection. It also features gender-neutral pieces,celebrating the “Style for All” philosophy at the heart of the collaboration – a belief that great style erases all boundaries in gender, age, ethnicity and body type. The Fall 2020 TommyXLewiscollection will be available on tommy.com and in select TOMMY HILFIGER stores and wholesale locations globally starting September 15, 2020.
“Our fifth collaboration continues to champion the causes most important to us,” said Tommy Hilfiger.“For Fall 2020, Lewis and I wanted to create the strongest realization of the TommyXLewis values. We found new ways to embody our sustainability and ‘Style for All’ focus, while staying true to the TOMMY HILFIGER brand’s classic American cool DNA. The result is fresh, bold and something we’re really excited to share with fans around the world.”
The TommyXLewis collaboration is the creative intersection of two worlds: the brand’s strong Americana heritage and Lewis’ contemporary streetwear style, which celebrates iconic designs that embody the modern American spirit. The result is a globally-inspired offering of premier street style. Drawing fromthe brand’s rich archives, the collection is inspired by iconic archive pieces, which have been reinvented in more sustainable materials, ‘Style for All’ silhouettes and new uplifting messages. As a brand that has always stood for determined optimism, the Fall 2020 “CREATE UNITY” messaging featured across various styles was chosen to inspire fans to unite for the causes they believe in, and share this message of peace with the world.
“Evolving as a designer and collaborator through the TommyXLewis collections has been such an incrediblejourney,” said Lewis Hamilton. “Over the last five seasons, I have loved working with Tommy to push boundaries, take creative risks and capture my personal sense of style in our designs. Our new Fall 2020 collection embodies everything we stand for – from authentic self-expression to inclusivity and sustainability – while building on the TommyXLewis aesthetic we have cemented. We could not be prouder of what we have created together.”
