TOD’S ANNOUNCES XIAO ZHAN AS GLOBAL BRAND AMBASSADOR WITH SPRING-SUMMER 2024 CAMPAIGN
Newly appointed Global Brand Ambassador Xiao Zhan interprets Tod’s Spring-Summer 2024 advertising campaign.
Chinese actor and singer Xiao Zhan has been part of the Tod’s family since 2021 and has always admired the brand’s values of excellent craftsmanship and timeless elegance, conveying a contemporary attitude to Tod’s Italian lifestyle.
Now, in his position as Global Brand Ambassador, Xiao Zhan stars in the Tod’s Spring-Summer 2024 campaign where he elegantly interprets the new collection by wearing the brand’s iconic products,
Such as the Bubble Gommino, the T Timeless Messenger and the camera bag in a natural and confident way, adding a modern twist to the Di Bag and the new Greca Belt paired with the must-haves of the Italian wardrobe.
A look that is both refined and relaxed at the same time and that enhances the craftsmanship details of the Brand’s DNA.