TIFFANY & CO CELEBRATES THE ICON OF LOVE WITH ROSÉ, JIMIN, NANCY AJRAM AND FLORENCE PUGH
Tiffany & Co. unveils its latest campaign to introduce the expansion of the Tiffany Lock collection. The collection introduces a range of necklaces, rings, earrings, and bracelets in various colorways. The House celebrates this iconic symbol with a campaign featuring House Ambassadors ROSÉ of BLACKPINK, Jimin of BTS, singer Nancy Ajram, and warmly welcomes actress Florence Pugh as the newly appointed Tiffany & Co. House Ambassador. Each campaign star showcases the latest Lock designs, each a powerful symbol of unbreakable bonds.
“We are delighted to showcase the new expressions of the Tiffany Lock motif. Our House Ambassadors exemplify the new designs in a campaign anchored in the idea of love, which has been at the heart of our brand DNA since our establishment in 1837.”Alexandre Arnault, Executive Vice President, Product, and Communication, Tiffany & Co.
Inspired by an archival padlock from 1883, a design signature of the House for over a century, the Tiffany Lock is an unparalleled expression of the brand’s design and craftsmanship, paying tribute to the illustrious heritage of the jeweler. The latest iterations celebrate the personal connections we share and the infinite power of love. Designed for all genders, the collection introduces various colorways of earrings, necklaces, rings, and a bracelet alongside the coveted diamond and gold collection. Distinguished by slim silhouettes and adorned with Tiffany’s legendary diamonds, the offerings are available in 18k white, yellow, and rose gold, with full pavé diamonds, half pavé diamonds, or in a full metal style. Additionally, the House will launch a new Lock bracelet in 18k white gold with half pavé diamonds and half baguette diamonds.