THE RABANNE ARTS FACTORY TO GALVANIZE UNDERREPRESENTED TALENT IN TODAY’S EMERGING DIGITAL LANDSCAPE
Rabanne has always been synonymous with the defiance of convention, galvanizing young generations to forge a more inclusive and creative future. Having rebranded under a new name, the global fashion and beauty house today leads the charge with a new ESG project created in collaboration with DAZED.
Rabanne Arts Factory, continues La Maison’s long history as an advocate for the underrepresented with a powerful new commitment to championing the next generation of disruptive digital image-makers. Building on DAZED’s own 30–year legacy of radical creativity, the competition will leverage its unrivalled global community of rising digital artists to shine a spotlight on their talent and work.
Following an open call for portfolio submissions, entrants will be asked to envision a fashion and beauty world without limits, interpreting the Rabanne manifesto for bold creativity and positive rebellion through their unique visual lens.
A panel of leading tastemakers and visionaries will then select their top entries before announcing the final winners this Spring. Entrants’ work will be elevated and celebrated across a dedicated digital hub and its diverse content ecosystem, along with Rabanne’s own social media platforms.
As well as receiving opportunities to network and creative mentoring support, the winners will be invited to take part in an in-house project. Entrants’ pieces will also be showcased in an immersive event, to be held at an unexpected London venue next Spring. The event will celebrate the power of radical craft in shaping a more inclusive and creative future.
‘Art has always been at the heart of the Rabanne DNA. This project builds on that legacy by celebrating and empowering a new way of creating imagery in the digital space. In doing so, it will both pay homage to and reinvent the brand´s heritage.’ – Vincent Thilloy, CBO, Rabanne.
More information about the judges, finalists and prizes will be announced soon on https://www.dazeddigital.com/.