THE NEXT BIG DRINK— GERMAN GIANT GIN LAUNCHES IN BERLIN
We had the pleasure to join the launch event of The German Giant Gin at Provocateur hotel in Berlin. Think giant, drink giant! The brand and its flavor connects people from every industry, age and background. German Giant Gin is for those who expect more from life and not settle for less. For the Socials, the Creatives, the Actives, the Giants. International guests and personalities from the Berlin scene came together and raised their glasses to the beats of DJs Martafakka and Stimulu. Followed by two gigantic live acts: Rapper Badchieff delighted the audience as the first “Giant Moment” followed by London rapper Unknown T. The two music giants delighted the diverse audience and enjoyed one or the other Gin Tonic Signature Serve at the afterparty, one of the specially created cocktails mixed by the Provocateur’s multi-award winning bar team.
In June 2021, Nabal Araya (Co-Founder & CEO) paved the way for the new and fresh brand. With a young, cosmopolitan and active target group in mind, a modern and high quality product was conceived. The inspiration: Demand a Giant and the desire to revolutionize the spirits industry. In a multi-layered process, an extraordinary recipe was created that includes a combination of grapefruit and blueberry in the top notes.
A taste experience for connoisseurs, lovers and new fans!