THE NEW GUCCI BAMBOO 1947 CAMPAIGN FEATURING LIU WEN

Supermodel Liu Wen stars in the House’s latest campaign dedicated to the Bamboo 1947, distinguished by the curved bamboo handle whose hand-crafted nature makes each bag unique. Shot and directed by David Sims, the campaign portrays two emblematic characters in an intimate relationship – the kind that develops between an individual and a loved object. Stills and video depict the bag as a symbolic keeper of secrets, an allegorical treasure chest of cherished sentiments.

Everything traces back to the enduring bond that exists between a woman and her bag and how this connection grows deeper over time as a bag is much more than a mere object, but rather an extension of the woman herself and an expression of her unique femininity.

Credits

Photographer & Director: David Sims

Make up: Thomas De Kluyver

Hair: Paul Hanlon

Music Credits

Jarvis Cocker -You’re in my eyes (Disco Song) Pilooski Remix (Instrumental)

℗ & © 2009 Rough Trade

Performed by Jarvis Cocker. Written by Stephen Mackey, Timothy McCall, Simon Stafford, Jarvis Cocker, Martin Craft, & Ross Orton.

Remix and additional production by Pilooski/Cédric Marszewski.

Published by Wixen Music UK, Warner Chappell Music Publishing, Universal Music Publishing, and Concord Copyrights.