Supermodel Liu Wen stars in the House’s latest campaign dedicated to the Bamboo 1947, distinguished by the curved bamboo handle whose hand-crafted nature makes each bag unique. Shot and directed by David Sims, the campaign portrays two emblematic characters in an intimate relationship – the kind that develops between an individual and a loved object. Stills and video depict the bag as a symbolic keeper of secrets, an allegorical treasure chest of cherished sentiments.

Everything traces back to the enduring bond that exists between a woman and her bag and how this connection grows deeper over time as a bag is much more than a mere object, but rather an extension of the woman herself and an expression of her unique femininity.


Photographer & Director: David Sims

Make up: Thomas De Kluyver

Hair: Paul Hanlon

Music Credits

Jarvis Cocker -You’re in my eyes (Disco Song) Pilooski Remix (Instrumental)

℗ & © 2009 Rough Trade

Performed by Jarvis Cocker. Written by Stephen Mackey, Timothy McCall, Simon Stafford, Jarvis Cocker, Martin Craft, & Ross Orton.

Remix and additional production by Pilooski/Cédric Marszewski.

Published by Wixen Music UK, Warner Chappell Music Publishing, Universal Music Publishing, and Concord Copyrights.