THE NATURAL PAINT BRAND ’WE ARE WOW MAKERS’ FOUNDED BY STUDIO ANOUKB
WE ARE WOW MAKERS is a natural paint brand founded by Studio AnoukB. The brand presents a range of 8 essential holiday home colours, with which WE ARE WOW MAKERS pays tribute to capsule wardrobes and barefoot living. The WOWpaint has a base of natural minerals and chalk. The unique product creates a ‘look and feel’ between stucco, chalk and chalk paint. The colours in the Holiday Colour Stories collection are reminiscent of warm white holiday homes in Mykonos, sun-drenched stone fincas in Mallorca and the golden sands of Ibiza, among others. The latter colour is for Anouk, creative director of Studio AnoukB, a reminder of her childhood and summers in Ibiza, this colour represents sunny friendships, like those of her daughter Dot and her friend Anna. WE ARE WOW MAKERS shows that art, fashion and interior design are increasingly merging.
WOWpaint has a unique recipe based on natural pigments and chalk, is breathable and ecological. The paint has a consumption of approx. 8 m2 per litre and is an easy does it product of high quality. The authentic look and feel resembles subtle and elegant decorative stucco but is easy to apply to walls and interior objects. Moreover, the paint is easy to clean, touch-up and repaintable. Wowpaint resembles concrete-look, lime paint – or Limewash but is less cloudy and has the advantage of being removable and less prone to stains. WE ARE WOW MAKERS is made to give walls character and transform them into the perfect backdrop for elegant interiors. The unique texture is made for timeless, mini – and maximalist interiors. WOWpaint costs €44.00 per litre and is available in 2.5 litre and 5 litre buckets.
The eight colours in the collection were born from Anouk’s love of capsule wardrobes and bespoke holiday homes. With Holiday Colour Stories, Anouk wants to make it easier for people to choose colours without offering them an overload of colours. Each colour tells its own Holiday Story using different destinations as inspiration. For example, there are the colours Mallorca, Ibiza, Mykonos, Antwerp, Tulum and Tokyo. In addition, due to the current humanitarian crises, Anouk recently introduced the white colour Odessa to symbolically support refugees. Odessa, the colour of peace represents the hope for peace and stands for ‘the journey’ – a new beginning.
Founder Anouk Brands
Founder of WE ARE WOW MAKERS, Anouk Brands is known from the successful design studio AnoukB. Studio AnoukB creates style, interior design and branding concepts for both entrepreneurs and individuals. Having specialised in styling, branding and interior design for 20 years, she wanted to create an innovative paint product. “A paint, because paint transforms so miraculously,” says Anouk. She launched WOWpaint as the answer to the demand for an easy-to-apply natural product with a feel between chalk chalk paint and concrete look. Anouk loves bright colours but is not so quick to choose them for the basis of her style and branding concepts or interiors. She approaches interiors like a capsule wardrobe. Timeless colours and qualities are the basis to which she adds colour, subtly – or as a statement, which can be seen both in her creative concepts and in the paint colours developed so far. Easy does it, it is for Anouk.
We Are Wow Makers is available at various outlets via www.wearewowmakers.com
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