The Kooples unveils a new identity between audacity and irreverence
Under the impetus of Marie Schott, its new CEO, and Capucine Safyurtlu, creative director, The Kooples is rethinking its identity, between rupture and continuity.
In 2008, The Kooples arrived on the French fashion market with a strong concept: a rock wardrobe designed and designed for couples and embodied by duos of influential creative personalities. Fourteen years later and after having seen its identity diluted over the years and trends, The Kooples is returning to its fundamentals with a female duo at its head formed by Marie Schott, CEO appointed in March 2021 and Capucine Safyurtlu, creative director and former collaborator of Numero magazine. Driven by a powerful and irreverent slogan, FUCKKooples, this homecoming plays the card of provocation and second degree.
Available in stores in September, the first The Kooples collection by Capucine Safyurtlu digs as much from the house’s archives as from the contemporary wardrobe to offer men’s and women’s silhouettes that match and respond to each other. The rock energy of black or red vinyl clashes forcefully with leopard print and Prince of Wales fabrics on pieces with clean and elegant cuts, such as tailored jackets, wool or flared suit trousers. edgy, ascot blouses or more formal shirts and little dresses ideal for day and evening. The Emily bag, co-created with top model Emily Ratajkowski, is always there and comes in a multitude of sizes, from the evening clutch to the essential 24-hour model for everyday life. A promising rebirth for the label which will soon be celebrating its 15th anniversary.
The Kooples fall-winter 2022 collection will be available in stores in September 2022.