THE GIORGIO ARMANI NEVE COLLECTION A/W 22/23 WAS PRESENTED AT ST. MORITZ
The Giorgio Armani Neve autumn/winter 2022/23 collection was presented in St. Moritz with a show held in the space in front of the Olympia, the historic and evocative setting for two editions of the Winter Olympics (1928 and 1948), located just a few minutes from the city. The distinctive design perfectly matches the brand’s style, making the space a natural theatre for the show and amplifying the surrounding landscape through the existing structure with wooden seating, an exterior façade of mirrored panels and light gold metal details.
For the occasion, the boutique in Via Serlas, 22 – where the Neve collection is already available – presented a special configuration in line with the concept of the mobile structure, characterised by narrow vertical mirror elements to reflect the surrounding environment and the panorama.
The Giorgio Armani Neve event, organised in collaboration with the Swiss Tourist Board, was designed to minimise environmental impact in accordance with ISO 20121. The Armani Group avoided single-use plastic and food waste, encouraged the reuse and recycling of materials and promoted the recycling of waste generated at the event as well as the use of LED lighting. Suppliers were also required to comply with specific social and environmental clauses. The Armani Group will offset all event-related emissions through nature-based solutions and is committed to further reducing its environmental impact. The Armani Group has also decided to make a donation to “MortAlive”, a Swiss organisation that works for the long-term protection of glaciers worldwide.
The Giorgio Armani Neve high-altitude tour, which began with the 2021 winter season, has resumed with the first appointment in St. Moritz, which will be followed by stops in other prestigious ski resorts in Europe: Megève (from 6 December 2022 to 30 March 2023), Verbier (from 18 December 2022 to 18 March 2023) and finally Courchevel (11 February to 7 April 2023).
Giorgio Armani Neve is the selection of clothing and accessories dedicated to moments in the mountains, with a focus on outerwear and sportswear while reflecting the style and elegance of the brand with a strong heritage imprint. The collection, which was launched in the 1990s, is characterised by a reference to the essential design of those years, offering elegant palettes, precise finishing and refined materials.