THE CHANEL 22 BAG CAMPAIGN HAS JUST REVEALED THE NEW EMBLEMATIC DESIGN OF THE HOUSE

Presented for the first time at the Spring-Summer 2022 Ready-to-Wear show, the CHANEL 22 bag, the House’s new emblematic design, is revealed in a campaign directed by the duo Inez & Vinoodh.

This campaign features four icons of their generation, Lily-Rose Depp, Margaret Qualley, Whitney Peak and JENNIE, in four different settings: Los Angeles, Palm Springs, New York and Seoul. Each one evolving in her own daily life, within a setting that reveals all the facets of their personality.

Four atmospheres and their main characters that culminate in four films, guided by a single idea: to dive into the lives of these muses while reflecting the zeitgeist.

Codes associated with pop culture, cinema and TV series are also invited to the party. With a specific partner of choice: the CHANEL 22 bag.

Start typing and press Enter to search

Don't miss out!

Subscribe to our newsletter and stay up to date with everything Numéro!

Or subscribe to our magazine and get a physical or digital of over 400 pages twice a year!

Subscribe