LOEWE is pleased to announce K-pop sensation TAEYONG as a new Global Brand Ambassador.

Known for his unique personal style and love of fashion, TAEYONG has been a long-time supporter of LOEWE’s innovative design and craftsmanship, often blending the brand’s key runway pieces with casual wardrobe staples for a contemporary fashion-forward look. Marking his new global role, TAEYONG will be attending LOEWE’s upcoming SS24 men’s runway show in Paris.

Creative director Jonathan Anderson says: ‘I’m delighted to welcome TAEYONG to the LOEWE family. He has a special connection to the brand, having admired and worn LOEWE for a long time, and we love his idiosyncratic style. With TAEYONG’s many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring.’

TAEYONG says: ‘It’s a real honor to be a LOEWE Global Brand Ambassador. I’ve been a huge fan of LOEWE, not only for the designs, but also for the brand’s philosophy and unique way of communicating. I truly appreciate the opportunity to go on this voyage with LOEWE.’

Start typing and press Enter to search

Don't miss out!

Subscribe to our newsletter and stay up to date with everything Numéro!

Or subscribe to our magazine and get a physical or digital of over 400 pages twice a year!