TAEYONG: NEW GLOBAL BRAND AMBASSADOR FOR LOEWE

LOEWE is pleased to announce K-pop sensation TAEYONG as a new Global Brand Ambassador.

Known for his unique personal style and love of fashion, TAEYONG has been a long-time supporter of LOEWE’s innovative design and craftsmanship, often blending the brand’s key runway pieces with casual wardrobe staples for a contemporary fashion-forward look. Marking his new global role, TAEYONG will be attending LOEWE’s upcoming SS24 men’s runway show in Paris.

Creative director Jonathan Anderson says: ‘I’m delighted to welcome TAEYONG to the LOEWE family. He has a special connection to the brand, having admired and worn LOEWE for a long time, and we love his idiosyncratic style. With TAEYONG’s many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring.’

TAEYONG says: ‘It’s a real honor to be a LOEWE Global Brand Ambassador. I’ve been a huge fan of LOEWE, not only for the designs, but also for the brand’s philosophy and unique way of communicating. I truly appreciate the opportunity to go on this voyage with LOEWE.’