SYSTEM STUDIOS PRESENTS ITS COLLECTION OFFLINE FOR THE FIRST TIME IN THREE YEARS
System Studios, the global edition of Handsome’s casual brands System and System Homme, will showcase its 2023 F/W collection at “3537” (35 Rue des Francs Bourgeois, 75004 Paris) located in Paris, France on January 19th.
Handsome has been firmly establishing itself as a global brand known beyond Korea by participating in Paris Fashion Week, one of the world’s four major fashion weeks, and presenting its collection every season since 2019. This year, it will be unveiling its collection offline for the first in three years since it began making digital presentations along with the emergence of COVID. It is thus paying closer attention to how the global market will respond.
System Studios’ 2023 F/W collection will present clothing under the concept of “Returning Legacy,” looking back at the 32 years of its history and refocusing on the essence of the brand. The collection will reveal the brand’s unique heritage that has been built over time while also suggesting its way forward in order to further solidify its position as a global brand and enhance its brand status in the fashion market.
The 2023 F/W collection was inspired by River of Shadows, an essay about the life of the British photographer Eadweard Muybridge. In particular, the collection visually reproduces “The Horse in Motion,” a work of Muybridge that plainly captured the sense of speed and tension felt from rapid movements, and reinterprets classic items with a bold and dynamic modern touch to create three-dimensional images. At the show, various shadows produced by passing light into the projector will be directed to overlap with the models walking along the runway, and Muybridge’s motion picture will be imaged to offer the audience an immersive experience.
System Studios will be presenting its 2023 F/W collection twice, at 4 p.m. and 5 p.m. (Paris time) on Thursday, January 19th, and later be uploading a clip of its collection on its official website and SNS channel.
“We are very happy to be holding offline presentations for the first time in three years at Paris Fashion Week, to which we have been taking part every season,” said an official from Handsome. “We are tapping into overseas markets in various ways, including through the unveiling of our collection, so we hope you will continue to show interest in, look forward to, and support our next steps.”
System Studios is currently selling on ‘Ssense’, a global e-commerce platform, and in all branches of the luxury French department stores, La Samaritaine and Galeries Lafayette, expanding its position as a global brand.