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25 October

SWATCH GOES BACK TO 1984 IN BIOCERAMIC RETRO DESIGNS WITH AN ECO-FRIENDLY TWIST

 

Swatch's latest chapter in bio-innovation goes back to 1984, a remarkable year in many ways. We are talking about the influential icons and pioneers. It is the time when Purple Rain by Prince, Like a Virgin by Madonna and the video game Tetris were released. In addition, Swatch entered the Guinness Book of Records in 1984 with the construction of a giant watch on display at the Commerzbank headquarters in Frankfurt, weighing 13 tons and measuring 162 meters in length. It's also the year since the brand first opened its doors and started a revolution of technicolor timepieces. Time is what you make of it, and Swatch has left its mark on the world when it comes to innovation and individual expression. With the latest 1984 Reloaded collection, the brand looks to its roots for inspiration, combining the original and most coveted 1984 designs with BIOCERAMIC, an innovation in eco-friendly materials. The unique blend of castor oil ceramic and organic plastic provides a robust, lightweight material that is scratch resistant and has a pleasant 'soft touch' finish. 1984 has never been so 2021! Five models based on the first standout Swatch watches capture the liberating fun and frivolity of the decade.

 

 

The Swatch 1984 Reloaded Collection will launch in Swatch Stores and Online Store on October 7, 2021. We'll be hearing more about Swatch's bio-innovations in the coming months.

 

 

The white New Gent and grey Gent are also available as a special set. The two 1984 Reloaded models are inspired by the anti-modernist Memphis design movement and come with matching special edition packaging. The white New Gent has a multicolored dial, while the gray Gent has a monochrome dial design and is made of BIOCERAMIC materials. The Swatch 1984 Reloaded collection will be launched in the Swatch Stores and Online Store on October 7, 2021. Recommended retail price for NEW GENT model is €85,- and GENT €75,-. We'll be hearing more about Swatch's bio-innovations in the coming months.

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