Giovanna Engelbert, the Global Creative Director of Swarovski, has conceived a fresh, new campaign for the launch of the Spring/Summer 2024 collection, drawing inspiration from the iconographic symbolism of Venus.

This campaign, photographed by Steven Meisel and styled by Guido Palau and Dame Pat McGrath, features top models including Irina Shayk, Fei Fei Sun, Imaan Hammam, Karlie Kloss, and Abby Champion. Each model embodies the spirit of self-expression of Venus as contemporary muses, adorned with jewelry from the Spring/Summer 2024 collection, drawing inspiration from the depths of the sea. Each model represents different aspects of modern womanhood, symbolizing strength, empowerment, creativity, grace, and elegance in bold and extravagant ways.

Giovanna Engelbert commented: “The Venus campaign brings to life the Spring/Summer 2024 collection, inspired by a dream of an underwater universe. In this campaign, I reimagined the timeless Venus archetype, exploring it through a modern interpretation that resonates with contemporary ideals of elegance, empowerment, creativity, and grace perfectly embodied by these iconic models.”

Engelbert expressed that the campaign breathes life into the Spring/Summer 2024 collection, reinterpreting the timeless archetype of Venus through a contemporary lens. The campaign coincides with the launch of a collection inspired by the aquatic world and the underwater garden of treasures reminiscent of jewels that adorn the sea, featuring motifs such as shells, corals, seahorses, starfish, and anemones.

The collection showcases Swarovski’s craftsmanship, utilizing crystals and pearls to capture the essence of the sea through fluid shapes and vibrant colors. It explores new avenues of expression, evolving Engelbert’s luxurious language for the longstanding 129-year-old crystal House.

Signature families such as Hyperbola, Idyllia, and Millenia continue to develop and evolve, and are joined by the fluid lines, ultra-futuristic shapes and haute-joaillerie techniques of Sublima as well as dazzling Eyewear styles for the new season.