SWAROVSKI COLLABORATES WITH ABC. FOR CREATORS LAB 2.0
Swarovski Creators Lab presents a new collaboration with American luxury label Abc. (Advisory Board Crystals) that exudes comfortable cool. The limited-release range of ready-to-wear pieces includes sweatshirts, sweatpants, and hats that embrace the power of crystals to enhance the modern-day uniform.
An exploration of light and colour theory, the collaboration features hoodie-style sweatshirts and sweatpants in five colourways inspired by Swarovski’s brand colours: black, white, blue, pink, and yellow. Crafted from soft mélange, the pieces provide the perfect canvas for luxurious crystal accents.
The sweatshirts feature an abstract mind map on the front, decorated with large sew-on crystals, that explores the contrast between light and dark and the prismatic effect of crystal and colour. On the back, the Abc. (Advisory Board Crystals) and Swarovski wordmarks appear in unique crystal transfers enhanced with 20 different crystal shapes.
The sweatpants feature an embroidered Swarovski wordmark near the pocket and the Abc. wordmark down the left leg in large crystal transfers created with an ombré effect in mixed crystal sizes. Not only do these sweatpants debut the first use of the Swarovski wordmark on ready-to-wear garments, but they also feature the innovative new Abc. Pulse Pocket™, which uses custom technology to block radio waves from mobile devices as they move towards your body but allows them to flow safely out and away from you. In development since 2017, this feature aims to help create better connections to our own rhythms and those of the natural world.
The hats complete the collaboration as a casual addition to the laidback luxe look. Available in black and cream colourways, the baseball cap-style designs feature the Swarovski wordmark in crystals on the front and the Abc. wordmark embroidered on the peak.
Playing with the prismatic effect of light through crystals, all of the designs in this collaboration explore the idea of fragmentation, pulling the wearer into different worlds both real and imaginary.
Abc. for Swarovski Creators Lab will launch on November 1, 2022. The hats and the blue, pink, and yellow sweatshirts and sweatpants will be available exclusively as part of the Swarovski Creators Lab on swarovski.com and in select Swarovski stores, while black and white sweatshirts and sweatpants will be available from Swarovski and Abc. Dark blue, green, and maroon variations will be available exclusively on Advisoryboardcrystals.com.