SWAROVSKI ANNOUNCES NEW BRAND AMBASSADOR, BELLA HADID
A multifaceted portrait of Bella Hadid, the new Swarovski brand campaign mirrors the many sides of crystal in the image of a new-generation icon. Conceived by Creative Director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, the portraits capture the transformative and versatile nature of Swarovski Crystals through diverse expressions of style. It’s a contemporary quality personified by Bella Hadid – the new face of the Swarovski campaign – whose transformative look serves as a muse for the campaign, embodying the multidimensional mindset of a fresh fashion mentality: a free and fluid approach to dressing that defies the codes of tradition.
“Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority. In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind.” – Giovanna Engelbert, Creative Director of Swarovski.
With their many facets and faces, crystals are transformative by nature. Like an optical prism, a clear crystal encompasses within its core a full rainbow palette activated by the refraction of light. The Swarovski brand campaign embraces this reaction as a reflection of the dynamic and changeable qualities of crystals. Each color theme chosen for the portraits of Bella Hadid captured for the campaign was extracted from the inner hues of the crystal and employed to reflect a different aspect of the model’s personality and look. In turn, the images celebrate the facets of Swarovski Crystal, the brands color codes, and collections.