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THE NEXT CHAPTER ABOUT SUSTAINABLE DENIM AT DIESEL:  INTRODUCING DIESEL LIBRARY
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THE NEXT CHAPTER ABOUT SUSTAINABLE DENIM AT DIESEL: INTRODUCING DIESEL LIBRARY

Sustainability DIESEL and its creative director Glenn Martens are deeply proud to announce the company’s next chapter in its sustainability initiative, For Responsible Living: DIESEL LIBRARY.     To be unveiled for Spring/Summer 2022, DIESEL LIBRARY, which takes a genderless design approach, represents a new strategy for DIESEL’s core category: denim. Going forward, the library will offer a wide range of evergreen and longer-lasting denim items (including trousers, jackets, tops, skirts and more) on a made-to-stay basis, with 50% of the overall denim collection having a permanent shelf life. Martens’ intention is to refresh the base of every category at DIESEL, and this begins with the world’s most versatile and democratic fabric, denim. However: just don’t call these pieces “classics.”     With DIESEL LIBRARY, DIESEL reinforces its commitment to innovation and the exploration of new production techniques to create desirable, durable and quality denim items. As a result, DIESEL LIBRARY will introduce iconic, essential pieces conceived to outlive trends and last for years on end; a “total look” will form the anchorage of this evergreen line.     These items will be made using fibers, washes and treatments that have been selected based on efficient and responsible resource uses. The following focuses will underpin DIESEL LIBRARY: Fabrics feature low impact materials, such as organic and recycled fibers Treatments are performed with innovative techniques that significantly reduce the use of water and chemicals Trims: leather patches are chrome-free tanned; metal buttons have no-galvanized treatments; inner labels are made with recycled materials; cellulosic trims, including hangtags and patches, are realized in FSC certified materials.     All the above features will be traced and communicated through a QR Code printed onto the hangtag attached to each DIESEL LIBRARY piece. In this way, each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about all the responsible attributes of each specific item.     Ultimately, DIESEL LIBRARY also marks a shift in how DIESEL will produce its denim collections moving into the future. Everything will be created under this banner, moving away from the 5-Pocket delineation between women and men. In this, a new personality, and new branding attributes, will be established.     A sneak peek of the first DIESEL LIBRARY collection will be seen during Glenn Martens’ premiere show in June, 2021. The garments will be available in selected Diesel stores around the world, on diesel.com and in the best multi-brand stores in the world starting from November 2021. Stay tuned. DIESEL and its creative director Glenn Martens are deeply proud to announce the company’s next chapter in its sustainability initiative, For Responsible Living: DIESEL LIBRARY.     To be unveiled for Spring/Summer 2022, DIESEL LIBRARY, which takes a genderless design approach, represents a new strategy for DIESEL’s core category: denim. Going forward, the library will offer a wide range of evergreen and longer-lasting denim items (including trousers, jackets, tops, skirts and more) on a made-to-stay basis, with 50% of the overall denim collection having a permanent shelf life. Martens’ intention is to refresh the base of every category at DIESEL, and this begins with the world’s most versatile and democratic fabric, denim. However: just don’t call these pieces “classics.”     With DIESEL LIBRARY, DIESEL reinforces its commitment to innovation and the exploration of new production techniques to create desirable, durable and quality denim items. As a result, DIESEL LIBRARY will introduce iconic, essential pieces conceived to outlive trends and last for years on end; a “total look” will form the anchorage of this evergreen line.     These items will be made using fibers, washes and treatments that have been selected based on efficient and responsible resource uses. The following focuses will underpin DIESEL LIBRARY: Fabrics feature low impact materials, such as organic and recycled fibers Treatments are performed with innovative techniques that significantly reduce the use of water and chemicals Trims: leather patches are chrome-free tanned; metal buttons have no-galvanized treatments; inner labels are made with recycled materials; cellulosic trims, including hangtags and patches, are realized in FSC certified materials.     All the above features will be traced and communicated through a QR Code printed onto the hangtag attached to each DIESEL LIBRARY piece. In this way, each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about all the responsible attributes of each specific item.     Ultimately, DIESEL LIBRARY also marks a shift in how DIESEL will produce its denim collections moving into the future. Everything will be created under this banner, moving away from the 5-Pocket delineation between women and men. In this, a new personality, and new branding attributes, will be established.     A sneak peek of the first DIESEL LIBRARY collection will be seen during Glenn Martens’ premiere show in June, 2021. The garments will be available in selected Diesel stores around the world, on diesel.com and in the best multi-brand stores in the world starting from November 2021. Stay tuned.

Studio HENK launches collaboration with circular platform swap-studio
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Studio HENK launches collaboration with circular platform swap-studio

Sustainability Studio HENK is launching a partnership with swap-studio, an exclusive online platform where members can exchange products. Through this collaboration, Studio HENK wants to contribute to a better world with less overproduction and more attention for the circular economy.     From April 26, 2021, enthusiasts can visit swap-studio.com for a selection of Studio HENK furniture and accessories. The members of swap-studio with an unlimited subscription can "purchase" these products in exchange for kudos, points that swap-studio members collect by offering their own products or by inviting friends to become a member as well. This is a long-term collaboration, whereby the range of Studio HENK items on swap-studio.com will always change.     Circular economy:   Studio HENK believes in a sustainable and circular economy, just like swap studio. The exclusive marketplace aims to change the throwaway society by encouraging people to think circular. By joining forces, Studio HENK and swap-studio can strengthen their joint mission and work together on a cleaner planet.     The life cycle of a product is very important to Studio HENK; the furniture of the brand is timeless in design and made of high-quality materials that will last a lifetime. By means of this collaboration, Studio HENK wants to give overproduced stock a different destination within a community that shares the same values ​​and is just as concerned about a more sustainable world and its non-renewable raw materials.     About swap-studio:   Swap-studio is an online marketplace where members can offer products in exchange for points, or kudos. With those kudos, members can "buy" products from other members, but also from brands with whom swap studio collaborates. In a world dominated by a throwaway culture, swap studio is a breath of fresh air. The company was founded in 2020 by Nilofer Christensen and Roosmarie Raas, who, with their background in the tech and fashion industry, use their years of knowledge and experience to create a better world together. www.swap-studio.com     About Studio HENK:   Studio HENK is a Dutch interior brand, founded in 2013 by the brothers Okke and Xander Albers. Studio HENK believes that designing furniture is not just about making a beautiful piece of furniture, but about creating furniture that you can use every day. That is why all designs by Studio HENK are not only beautiful, but functional as well. All furniture can be put together yourself, so that it is exactly what customers need for their daily life. Besides a successful webshop, Studio HENK also has a store in Amsterdam. The company also recently opened its first international flagship store on Kloosterstraat in Antwrp. www.studio-henk.nl Studio HENK is launching a partnership with swap-studio, an exclusive online platform where members can exchange products. Through this collaboration, Studio HENK wants to contribute to a better world with less overproduction and more attention for the circular economy.     From April 26, 2021, enthusiasts can visit swap-studio.com for a selection of Studio HENK furniture and accessories. The members of swap-studio with an unlimited subscription can "purchase" these products in exchange for kudos, points that swap-studio members collect by offering their own products or by inviting friends to become a member as well. This is a long-term collaboration, whereby the range of Studio HENK items on swap-studio.com will always change.     Circular economy:   Studio HENK believes in a sustainable and circular economy, just like swap studio. The exclusive marketplace aims to change the throwaway society by encouraging people to think circular. By joining forces, Studio HENK and swap-studio can strengthen their joint mission and work together on a cleaner planet.     The life cycle of a product is very important to Studio HENK; the furniture of the brand is timeless in design and made of high-quality materials that will last a lifetime. By means of this collaboration, Studio HENK wants to give overproduced stock a different destination within a community that shares the same values ​​and is just as concerned about a more sustainable world and its non-renewable raw materials.     About swap-studio:   Swap-studio is an online marketplace where members can offer products in exchange for points, or kudos. With those kudos, members can "buy" products from other members, but also from brands with whom swap studio collaborates. In a world dominated by a throwaway culture, swap studio is a breath of fresh air. The company was founded in 2020 by Nilofer Christensen and Roosmarie Raas, who, with their background in the tech and fashion industry, use their years of knowledge and experience to create a better world together. www.swap-studio.com     About Studio HENK:   Studio HENK is a Dutch interior brand, founded in 2013 by the brothers Okke and Xander Albers. Studio HENK believes that designing furniture is not just about making a beautiful piece of furniture, but about creating furniture that you can use every day. That is why all designs by Studio HENK are not only beautiful, but functional as well. All furniture can be put together yourself, so that it is exactly what customers need for their daily life. Besides a successful webshop, Studio HENK also has a store in Amsterdam. The company also recently opened its first international flagship store on Kloosterstraat in Antwrp. www.studio-henk.nl

Zalando brings the fashion industry and consumers together to close the gap between attitudes and behaviors around sustainable fashion
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Zalando brings the fashion industry and consumers together to close the gap between attitudes and behaviors around sustainable fashion

Sustainability Zalando publishes report with insights and recommendations to bridge the gap between what consumers say they want to do in terms of sustainability and what they actually do when buying fashion. To make it easier to make sustainable choices, Zalando is launching a new shopping experience that allows customers to search for what is important to them Zalando continues to invest in Pre-owned and also makes the offer available in Austria, the Czech Republic, Denmark, Finland, Ireland, Italy and Sweden.     Zalando, Europe's leading online fashion and lifestyle platform, today publishes the report, "It Takes Two: How the Industry and Consumers Can Close the Sustainability Attitude-Behavior Gap in Fashion." The report examines the difference between what people say they want to do and what they actually do. It shows that many customers find it difficult to apply their personal sustainability values ​​when buying clothes. The report contains clear recommendations on how to solve this problem by working together. In response to the findings and recommendations, Zalando is launching a new shopping experience that allows customers to browse the more sustainable range in a way that reflects the values ​​they pursue. In addition, Zalando continues to invest in Pre-owned and gives customers in seven new markets the opportunity to buy and trade in second-hand fashion themselves, after it has already been successfully launched in Belgium and the Netherlands, among others.     Based on consumer research conducted in five European countries *, the report states that the fashion industry must make sustainable choices more attractive, realistic and accessible. At the same time, consumers should give more priority to sustainability in their fashion choices, just as they do in other areas of their lives.     David Schneider, Co-CEO at Zalando, says: “We aim to have 25% of our gross trade volume (GMV) in more sustainable products by 2023. During the corona crisis, customers let us know that sustainable shopping has become more important than ever to them. However, when we asked them what they thought of sustainable fashion, the association “guilty” came to the fore. The feeling that came up the least was “fun”. If the fashion industry takes sustainability seriously, we need to resolve this dissonance around sustainability now to build a stronger future for fashion. ”     The “It Takes Two” report lists ten recommendations that can help fashion companies close the gap between attitude and behavior. The report identifies three priorities that need to be addressed quickly. First of all, the fashion industry must gain confidence with simple and convincing communication. Second, behavior change must be promoted. Finally, attention must be paid to circularity with solutions to close the chain.     Kate Heiny, Director Sustainability at Zalando, explains: “Our customers say that sustainability is very important to them, but they find it difficult to put these values ​​into action when they go shopping or online shopping. As a platform, our job is to empower ourselves, our brands and our customers to make more sustainable choices, inspire them to take joint action and drive lasting change. That's why we prepared this report, from which we can all learn: Zalando, the fashion industry and consumers. This report concluded that if we really want to close the gap between attitude and behavior that has existed in fashion for a long time, collaboration is the only solution. We will have to do it together; the fashion industry and our consumers. ”     Zalando wants to lead by example and has already implemented one of the report's recommendations: "Speak about sustainability in a way that everyone can understand." The recommendation is based on the finding that one in two customers does not understand what sustainability means in the context of fashion. Thanks to a new feature in the Zalando shop, customers can now browse the range based on the values ​​they consider important, such as water conservation, employee well-being, reuse of materials, animal welfare, limiting CO2 emissions and extending lifespan of fashion items. In 2018, Zalando already started labeling products with a "sustainability flag", such as items made with more sustainable materials or production methods. Today, this sustainable range already includes more than 80,000 items from more than 500 brands. With the launch of this new shopping experience, Zalando is taking it a step further in its drive to give consumers a better understanding of sustainable fashion, enabling them to make more informed choices.     This is a subject that is very important to us and we are happy to be sharing this with our readers.     Read more about it on their website: https://corporate.zalando.com/en/attitude-behavior-gap-report#foreword Zalando publishes report with insights and recommendations to bridge the gap between what consumers say they want to do in terms of sustainability and what they actually do when buying fashion. To make it easier to make sustainable choices, Zalando is launching a new shopping experience that allows customers to search for what is important to them Zalando continues to invest in Pre-owned and also makes the offer available in Austria, the Czech Republic, Denmark, Finland, Ireland, Italy and Sweden.     Zalando, Europe's leading online fashion and lifestyle platform, today publishes the report, "It Takes Two: How the Industry and Consumers Can Close the Sustainability Attitude-Behavior Gap in Fashion." The report examines the difference between what people say they want to do and what they actually do. It shows that many customers find it difficult to apply their personal sustainability values ​​when buying clothes. The report contains clear recommendations on how to solve this problem by working together. In response to the findings and recommendations, Zalando is launching a new shopping experience that allows customers to browse the more sustainable range in a way that reflects the values ​​they pursue. In addition, Zalando continues to invest in Pre-owned and gives customers in seven new markets the opportunity to buy and trade in second-hand fashion themselves, after it has already been successfully launched in Belgium and the Netherlands, among others.     Based on consumer research conducted in five European countries *, the report states that the fashion industry must make sustainable choices more attractive, realistic and accessible. At the same time, consumers should give more priority to sustainability in their fashion choices, just as they do in other areas of their lives.     David Schneider, Co-CEO at Zalando, says: “We aim to have 25% of our gross trade volume (GMV) in more sustainable products by 2023. During the corona crisis, customers let us know that sustainable shopping has become more important than ever to them. However, when we asked them what they thought of sustainable fashion, the association “guilty” came to the fore. The feeling that came up the least was “fun”. If the fashion industry takes sustainability seriously, we need to resolve this dissonance around sustainability now to build a stronger future for fashion. ”     The “It Takes Two” report lists ten recommendations that can help fashion companies close the gap between attitude and behavior. The report identifies three priorities that need to be addressed quickly. First of all, the fashion industry must gain confidence with simple and convincing communication. Second, behavior change must be promoted. Finally, attention must be paid to circularity with solutions to close the chain.     Kate Heiny, Director Sustainability at Zalando, explains: “Our customers say that sustainability is very important to them, but they find it difficult to put these values ​​into action when they go shopping or online shopping. As a platform, our job is to empower ourselves, our brands and our customers to make more sustainable choices, inspire them to take joint action and drive lasting change. That's why we prepared this report, from which we can all learn: Zalando, the fashion industry and consumers. This report concluded that if we really want to close the gap between attitude and behavior that has existed in fashion for a long time, collaboration is the only solution. We will have to do it together; the fashion industry and our consumers. ”     Zalando wants to lead by example and has already implemented one of the report's recommendations: "Speak about sustainability in a way that everyone can understand." The recommendation is based on the finding that one in two customers does not understand what sustainability means in the context of fashion. Thanks to a new feature in the Zalando shop, customers can now browse the range based on the values ​​they consider important, such as water conservation, employee well-being, reuse of materials, animal welfare, limiting CO2 emissions and extending lifespan of fashion items. In 2018, Zalando already started labeling products with a "sustainability flag", such as items made with more sustainable materials or production methods. Today, this sustainable range already includes more than 80,000 items from more than 500 brands. With the launch of this new shopping experience, Zalando is taking it a step further in its drive to give consumers a better understanding of sustainable fashion, enabling them to make more informed choices.     This is a subject that is very important to us and we are happy to be sharing this with our readers.     Read more about it on their website: https://corporate.zalando.com/en/attitude-behavior-gap-report#foreword

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In conversation with Pauline Cousseau
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In conversation with Pauline Cousseau

Sustainability We had a pleasure speaking with  Pauline Cousseau founder and CEO of polette eyewear.     Tell our readers who you are in your own words. I believe I am a very passionate, determined, caring & committed person. I always wanted to explore the world and challenge myself so founding my company and creating a brand was a given from a very young age. Few mistakes were made along the way of course but I learnt a lot from the people I work with & grew with the company. Bouncing back is a passion of mine apparently!        What is your first memory of fashion and design? My grandma dressed up in what we would call 'vintage' fashion, and I loved it. I was wearing her big acetate white glasses with brown lenses - not at all adjusted to my eyesight but just for fun! She had the best taste. Beautiful glasses, attached to the gorgeous golden chains...I adored it! Actually, I still have those frames at home. And now, here I am, surrounded by many more...     Among all the glasses you have designed, which one embodies your personality the most? The Pauline in red because it was inspired by my life in China. This frame was actually worn by Miss China in 2014. The red, of course, is the colour of China but the shape represents to me the mix of two cultures: European & Chinese. Straight bridge for any nose, round and big to make a statement.   What inspired you to start your eyewear brand back in 2011? The lack of transparency and the lie around the traditional optical market!   Out of a factory, a frame costs around 7€ and we always paid huge prices in Europe. I wanted to understand why and to bring revolution to this market! Let me bring you back to 2011: no Instagram, beginning of Facebook & the first steps of e-commerce. To revolutionise and stop this unfairness of the optical industry, we created polette.    We designed, produced, displayed online our collections & sent our products directly to the final customer. No intermediaries! No extra costs! Just quality, fashion & fairness!   Who is the one voice that has inspired you the most in your personal life and your career?   Ouch, that is a difficult question! I do not have one specifically but so many. My business partners for sure, Pierre and Aladin, they support and challenge me every day. The most important are the people I love. I value their opinion & their insights on life.    All of them, very different but always combative and positive people.  My family and friends give me the honest mirror effect I need!   What is the most daring thing you did during the lockdown times?   The most daring thing I did during the lockdown? Would I dare say it? I would say traveling. I have always been traveling since I am 19 and to me these travel regulations were very hard to accept. So, at first, I stayed put but after a while I went (respecting all safety measures, of course) wherever I could.     What is your personal motto? Honestly? Carpe Diem!  You have one life, make the most of it.     What are your upcoming projects for this year? What are the new launches and collections you have coming out?   Sustainability!! I want to scream about it from the rooftops!     We are the FIRST optical company doing it, and after two years of research by our technical and product teams - we made it! I am very proud of it and want to continue building this journey more and more! We have two collections: one made from Eco-Acetate - which are plant seeds-based materials that have no chemicals; the other one - is Recycled Acetate, which is made of all the off-cuts of glasses that have been already produced. The off-cuts are mixed together and then we use it to create a new magnificent frame. Also, in the very near future, we will be opening more connected showrooms across Europe!   With work you have travelled a lot. What are some of the favourite places you have seen and been to so far and why?   It's a tough question, depending on what you are looking for. China is amazing! I love the culture and the people. I recommend a trip to anyone in need of understanding what is happening there.    Of course, it is not all magical, but you will find amazing people, landscapes and architecture. I love Africa as well: I went to Tanzania, Kenya & South Africa. All countries are very different but always a marvellous experience!  I am pretty sure I will be spending more time there in the future.       What is your biggest outtake from last year? It was a hard year for everyone, and it made me even more grateful and passionate about the company that we built. Our digital-first business model and values proved to be the future, withstanding a crisis that no one expected to reach this magnitude. Our website welcomed new customers looking to make their days at home brighter and our connected showrooms were able to stay open to perform free eye-tests by our professional opticians. It helped us to keep the focus on our next and most important goal - sustainability. My biggest outtake from this year is that now I am even more certain that with our amazing quality products, values and team - nothing is impossible. We will get where we want to go.    As the theme of our new issue is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   My grandfather, who I loved & respected a lot, was a very skilled gardener and a nature lover. He could give you the names of all the birds and grow any plants, veggies or fruits.  I grew up "helping" him. His love for nature transpired on me for sure.  Since then, I have always been careful and respectful. Surely, not perfect but trying to get better every day.  I really love nature & find our Earth fascinating!  That is also why in our company, we do our best to act in a sustainable manner: we have no stocks in the showrooms or factories, and from the first sustainable collection, we now are one by one launching all our products made only from sustainable materials.   Tell us more about your fully sustainable collection. At polette, we’re committed to sustainability as it is our top priority. We have always worked to minimise our environmental impact. Thanks to our customised on-demand products and the no stock policy in all our showrooms and the lab. Now our eco-acetate and recycled acetate collection take that commitment one step further! Our sustainable collection is yet another step for polette to make our brand 100% circular and environmentally friendly. All of the 34 models of this collection are made from the eco-acetate that uses plant seeds, making the products bio-based. The frames are biodegradable at 60% after 150 days.    Can you describe to our readers how a purchase of your glasses works at one of your stores? Also, do you have any new store openings coming up? We don’t have stores but revolutionary showrooms where our customers can try our latest designs and get a free eye test with amazing professional opticians! Everything is done online, the connected showrooms are completely digital. We don’t have a cashier desk and as sustainability is our main concern, we don’t have any stocks. Every frame has a QR code which customers can scan, add their prescription (which also has a QR code!) and get their frames delivered straight to their home!  For now, we have eight showrooms located in France, Belgium, the Netherlands and the UK. When it comes to the new openings, we launched our Spanish online store last year, while German and Italian ones will be live in the coming months. The opening of the showrooms in those countries will follow as soon as the current situation stabilizes, and we have plans to host many more opening parties in the next couple of years!     We had a pleasure speaking with  Pauline Cousseau founder and CEO of polette eyewear.     Tell our readers who you are in your own words. I believe I am a very passionate, determined, caring & committed person. I always wanted to explore the world and challenge myself so founding my company and creating a brand was a given from a very young age. Few mistakes were made along the way of course but I learnt a lot from the people I work with & grew with the company. Bouncing back is a passion of mine apparently!        What is your first memory of fashion and design? My grandma dressed up in what we would call 'vintage' fashion, and I loved it. I was wearing her big acetate white glasses with brown lenses - not at all adjusted to my eyesight but just for fun! She had the best taste. Beautiful glasses, attached to the gorgeous golden chains...I adored it! Actually, I still have those frames at home. And now, here I am, surrounded by many more...     Among all the glasses you have designed, which one embodies your personality the most? The Pauline in red because it was inspired by my life in China. This frame was actually worn by Miss China in 2014. The red, of course, is the colour of China but the shape represents to me the mix of two cultures: European & Chinese. Straight bridge for any nose, round and big to make a statement.   What inspired you to start your eyewear brand back in 2011? The lack of transparency and the lie around the traditional optical market!   Out of a factory, a frame costs around 7€ and we always paid huge prices in Europe. I wanted to understand why and to bring revolution to this market! Let me bring you back to 2011: no Instagram, beginning of Facebook & the first steps of e-commerce. To revolutionise and stop this unfairness of the optical industry, we created polette.    We designed, produced, displayed online our collections & sent our products directly to the final customer. No intermediaries! No extra costs! Just quality, fashion & fairness!   Who is the one voice that has inspired you the most in your personal life and your career?   Ouch, that is a difficult question! I do not have one specifically but so many. My business partners for sure, Pierre and Aladin, they support and challenge me every day. The most important are the people I love. I value their opinion & their insights on life.    All of them, very different but always combative and positive people.  My family and friends give me the honest mirror effect I need!   What is the most daring thing you did during the lockdown times?   The most daring thing I did during the lockdown? Would I dare say it? I would say traveling. I have always been traveling since I am 19 and to me these travel regulations were very hard to accept. So, at first, I stayed put but after a while I went (respecting all safety measures, of course) wherever I could.     What is your personal motto? Honestly? Carpe Diem!  You have one life, make the most of it.     What are your upcoming projects for this year? What are the new launches and collections you have coming out?   Sustainability!! I want to scream about it from the rooftops!     We are the FIRST optical company doing it, and after two years of research by our technical and product teams - we made it! I am very proud of it and want to continue building this journey more and more! We have two collections: one made from Eco-Acetate - which are plant seeds-based materials that have no chemicals; the other one - is Recycled Acetate, which is made of all the off-cuts of glasses that have been already produced. The off-cuts are mixed together and then we use it to create a new magnificent frame. Also, in the very near future, we will be opening more connected showrooms across Europe!   With work you have travelled a lot. What are some of the favourite places you have seen and been to so far and why?   It's a tough question, depending on what you are looking for. China is amazing! I love the culture and the people. I recommend a trip to anyone in need of understanding what is happening there.    Of course, it is not all magical, but you will find amazing people, landscapes and architecture. I love Africa as well: I went to Tanzania, Kenya & South Africa. All countries are very different but always a marvellous experience!  I am pretty sure I will be spending more time there in the future.       What is your biggest outtake from last year? It was a hard year for everyone, and it made me even more grateful and passionate about the company that we built. Our digital-first business model and values proved to be the future, withstanding a crisis that no one expected to reach this magnitude. Our website welcomed new customers looking to make their days at home brighter and our connected showrooms were able to stay open to perform free eye-tests by our professional opticians. It helped us to keep the focus on our next and most important goal - sustainability. My biggest outtake from this year is that now I am even more certain that with our amazing quality products, values and team - nothing is impossible. We will get where we want to go.    As the theme of our new issue is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   My grandfather, who I loved & respected a lot, was a very skilled gardener and a nature lover. He could give you the names of all the birds and grow any plants, veggies or fruits.  I grew up "helping" him. His love for nature transpired on me for sure.  Since then, I have always been careful and respectful. Surely, not perfect but trying to get better every day.  I really love nature & find our Earth fascinating!  That is also why in our company, we do our best to act in a sustainable manner: we have no stocks in the showrooms or factories, and from the first sustainable collection, we now are one by one launching all our products made only from sustainable materials.   Tell us more about your fully sustainable collection. At polette, we’re committed to sustainability as it is our top priority. We have always worked to minimise our environmental impact. Thanks to our customised on-demand products and the no stock policy in all our showrooms and the lab. Now our eco-acetate and recycled acetate collection take that commitment one step further! Our sustainable collection is yet another step for polette to make our brand 100% circular and environmentally friendly. All of the 34 models of this collection are made from the eco-acetate that uses plant seeds, making the products bio-based. The frames are biodegradable at 60% after 150 days.    Can you describe to our readers how a purchase of your glasses works at one of your stores? Also, do you have any new store openings coming up? We don’t have stores but revolutionary showrooms where our customers can try our latest designs and get a free eye test with amazing professional opticians! Everything is done online, the connected showrooms are completely digital. We don’t have a cashier desk and as sustainability is our main concern, we don’t have any stocks. Every frame has a QR code which customers can scan, add their prescription (which also has a QR code!) and get their frames delivered straight to their home!  For now, we have eight showrooms located in France, Belgium, the Netherlands and the UK. When it comes to the new openings, we launched our Spanish online store last year, while German and Italian ones will be live in the coming months. The opening of the showrooms in those countries will follow as soon as the current situation stabilizes, and we have plans to host many more opening parties in the next couple of years!    

The future of denim: fashion designers and artists create unique denim couture
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The future of denim: fashion designers and artists create unique denim couture

Sustainability On April 22nd, Earth Day, across the globe we stop and consider the well-being of the earth. On this occasion, creative agency The Visionary Lab and G-Star RAW, champions of sustainability in the denim industry, present DENIM FOR EARTH; a platform which demonstrates creatively and innovatively that art, fashion, denim and sustainability go hand in hand.     Fashion is an art of change:   The Visionary Lab invited fashion designers and artists – Karim Adduchi, Charlotte Bakkenes, Yuki Isshiki, Yulia Ivanova, Bagua Jody, Majid Karrouch, Ferry Schiffelers and Tess van Zalinge – to create denim couture, inspired by G-Star RAW circular denim innovations. The designers were inspired by traditional techniques, varying from upcycling denim through the ancient Japanese Sakiori method, where quilting breathes new life into discarded rags, to dying denim using plant-waste of red beets. Additionally they worked with denim waste and G-Star RAW 100% recyclable denim fabrics, employing washing techniques that don’t spill a single drop of water and use harmful chemicals. The resulting creations are as unexpected as they are diverse, ranging from a decorative hat piece to a little bow dress. This combination of creativity and innovation yields an artful ode to both craftsmanship and the planet.       Exhibition ‘DENIM FOR EARTH’   These earth-honouring denim creations, photographed by Wendelien Daan, are on show at the Rembrandt Square in the heart of Amsterdam from April 22nd till May 9th 2021. Multidisciplinary artistIrma de Vries adds an extra dimension to the exhibition with an augmented reality experience via the Moco-Play app. All artworks can also be admired digitally in the MOCO Museum’s online gallery (www.mocomuseum.com), launching on Earth Day.     Denim innovations for tomorrow   Our time demands prioritisation of climate change on the political agenda. The fashion industry too is waking up to the urgency, as fashion pacts are signed to reduce and limit pollution and waste. DENIM FOR EARTH is a platform that joins The Visionary Lab’s sustainable mission, G-Star RAW’s know-how, and fashion designers creativity. Its purpose is to drive positive change in the fashion industry by directing attention to innovative and sustainable solutions in the denim world. On April 22nd, Earth Day, across the globe we stop and consider the well-being of the earth. On this occasion, creative agency The Visionary Lab and G-Star RAW, champions of sustainability in the denim industry, present DENIM FOR EARTH; a platform which demonstrates creatively and innovatively that art, fashion, denim and sustainability go hand in hand.     Fashion is an art of change:   The Visionary Lab invited fashion designers and artists – Karim Adduchi, Charlotte Bakkenes, Yuki Isshiki, Yulia Ivanova, Bagua Jody, Majid Karrouch, Ferry Schiffelers and Tess van Zalinge – to create denim couture, inspired by G-Star RAW circular denim innovations. The designers were inspired by traditional techniques, varying from upcycling denim through the ancient Japanese Sakiori method, where quilting breathes new life into discarded rags, to dying denim using plant-waste of red beets. Additionally they worked with denim waste and G-Star RAW 100% recyclable denim fabrics, employing washing techniques that don’t spill a single drop of water and use harmful chemicals. The resulting creations are as unexpected as they are diverse, ranging from a decorative hat piece to a little bow dress. This combination of creativity and innovation yields an artful ode to both craftsmanship and the planet.       Exhibition ‘DENIM FOR EARTH’   These earth-honouring denim creations, photographed by Wendelien Daan, are on show at the Rembrandt Square in the heart of Amsterdam from April 22nd till May 9th 2021. Multidisciplinary artistIrma de Vries adds an extra dimension to the exhibition with an augmented reality experience via the Moco-Play app. All artworks can also be admired digitally in the MOCO Museum’s online gallery (www.mocomuseum.com), launching on Earth Day.     Denim innovations for tomorrow   Our time demands prioritisation of climate change on the political agenda. The fashion industry too is waking up to the urgency, as fashion pacts are signed to reduce and limit pollution and waste. DENIM FOR EARTH is a platform that joins The Visionary Lab’s sustainable mission, G-Star RAW’s know-how, and fashion designers creativity. Its purpose is to drive positive change in the fashion industry by directing attention to innovative and sustainable solutions in the denim world.

This Earth Day, YSL Beauty Reaffirms Its Commitment to Sustainability with the Advancement of the Ourika Community Gardens
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This Earth Day, YSL Beauty Reaffirms Its Commitment to Sustainability with the Advancement of the Ourika Community Gardens

Sustainability In honour of Earth Day, YSL Beauty is paying tribute to its Ourika Community Gardens in the Atlas Mountains region of Morocco. This innovative undertaking, which was originally started in 2013, has developed over the years, leading to several growing and botanical research areas.       A POSITIVE IMPACT ON BIODIVERSITY: MORE THAN 200 SPECIES TOGETHER IN ONE PLACE     The landscaped garden is divided into three separate areas. The first area comprises 64 growing patches which produce and harvest plants used in YSL Beauty products. The second area, called the "botanical collection,” serves as a test area to experiment with new ingredients. Lastly, the "heritage" area pays tribute to Yves Saint Laurent and his passion for flowers through the cultivation of 12 key plants and flowers. Overall, the garden boasts more than 200 botanical species, along with an experimental and observation laboratory, to continue research and innovation for use in YSL Beauty products. Since the project’s inception in 2013, this unique space has been home to a series of remarkable bounties, including the continual saffron harvest for the launch of Or Rouge since 2013, the harvest of Marigold for Touche Éclat, and walnut leaf for the Top Secrets range, pomegranate for Rouge Volupté Shine and the launch of Pure Shots range with iris, mallow, barbary fig and moonlight cactus since 2018.   “The mission of the Ourika Community Gardens is to observe, cultivate and protect nature to enhance all that it offers,” says Stephan Bezy, International General Manager, Yves Saint Laurent Beauty. “Building on the legacy of M. Yves Saint Laurent, this project renews the brand’s promise of enchantment by developing an innovative and socially responsible programme connected to the earth.”       FROM SEED TO SKIN: A FUTURE-FORWARD APPROACH TO INGREDIENTS   YSL Beauty embraces a long-term approach to research, creation, and innovation. By creating its first garden devoted to growing cosmetic ingredients, YSL Beauty has adopted an innovative approach to research with a space entirely dedicated to botanical science.   “At the Ourika Community Gardens, every ingredient is selected, grown, harvested sustainably, and carefully extracted to meet the strictest standards” says Caroline Nègre, International Scientific Director, Yves Saint Laurent Beauty.     This long-term commitment has yielded significant results for the brand: - As of 2020, more than 12 million of YSL Beauty’s product units contained at least one ingredient from the Ourika Community Gardens. - In 2021, the gardens provide 15 exclusive sustainably sourced ingredients - In 2025, 100% of the brand’s new launches will include at least one ingredient from the Gardens.     Moreover, although the brand had already organically grown its plants for several years, in 2020 it decided to go a step further by committing to an organic certification process.     ACTING NOW FOR TOMORROW: AN OASIS OF SUSTAINABLE BEAUTY CULTIVATED BY WOMEN     In addition to its environmental contributions, the Ourika Community Gardens are also a human adventure, supporting women’s entrepreneurship and financial independence. This unprecedented social programme strives to promote the skills and ancestral craftsmanship of local communities while creating job opportunities for a cooperative of 32 women; over the past five years, in particular, the work of these women has evolved and diversified to include encourage them to expand their skill-set, including not only the work in the garden itself but also the management of production nurseries, the sale of grains, teas and biscuits, and even cooking classes for tourists. To support this work, YSL Beauty seeks to ensure the fair payment of these women by guaranteeing a minimum price based on the purchase price, together with a development bonus.   The goal for tomorrow is to further develop the virtuous cycle of this experimental and iconic space by continuing to encourage and stimulate those who cultivate the earth so that they may reap all they have sown. The strength of these gardens lies in their ability to transform, to dare, and to cultivate change. In honour of Earth Day, YSL Beauty is paying tribute to its Ourika Community Gardens in the Atlas Mountains region of Morocco. This innovative undertaking, which was originally started in 2013, has developed over the years, leading to several growing and botanical research areas.       A POSITIVE IMPACT ON BIODIVERSITY: MORE THAN 200 SPECIES TOGETHER IN ONE PLACE     The landscaped garden is divided into three separate areas. The first area comprises 64 growing patches which produce and harvest plants used in YSL Beauty products. The second area, called the "botanical collection,” serves as a test area to experiment with new ingredients. Lastly, the "heritage" area pays tribute to Yves Saint Laurent and his passion for flowers through the cultivation of 12 key plants and flowers. Overall, the garden boasts more than 200 botanical species, along with an experimental and observation laboratory, to continue research and innovation for use in YSL Beauty products. Since the project’s inception in 2013, this unique space has been home to a series of remarkable bounties, including the continual saffron harvest for the launch of Or Rouge since 2013, the harvest of Marigold for Touche Éclat, and walnut leaf for the Top Secrets range, pomegranate for Rouge Volupté Shine and the launch of Pure Shots range with iris, mallow, barbary fig and moonlight cactus since 2018.   “The mission of the Ourika Community Gardens is to observe, cultivate and protect nature to enhance all that it offers,” says Stephan Bezy, International General Manager, Yves Saint Laurent Beauty. “Building on the legacy of M. Yves Saint Laurent, this project renews the brand’s promise of enchantment by developing an innovative and socially responsible programme connected to the earth.”       FROM SEED TO SKIN: A FUTURE-FORWARD APPROACH TO INGREDIENTS   YSL Beauty embraces a long-term approach to research, creation, and innovation. By creating its first garden devoted to growing cosmetic ingredients, YSL Beauty has adopted an innovative approach to research with a space entirely dedicated to botanical science.   “At the Ourika Community Gardens, every ingredient is selected, grown, harvested sustainably, and carefully extracted to meet the strictest standards” says Caroline Nègre, International Scientific Director, Yves Saint Laurent Beauty.     This long-term commitment has yielded significant results for the brand: - As of 2020, more than 12 million of YSL Beauty’s product units contained at least one ingredient from the Ourika Community Gardens. - In 2021, the gardens provide 15 exclusive sustainably sourced ingredients - In 2025, 100% of the brand’s new launches will include at least one ingredient from the Gardens.     Moreover, although the brand had already organically grown its plants for several years, in 2020 it decided to go a step further by committing to an organic certification process.     ACTING NOW FOR TOMORROW: AN OASIS OF SUSTAINABLE BEAUTY CULTIVATED BY WOMEN     In addition to its environmental contributions, the Ourika Community Gardens are also a human adventure, supporting women’s entrepreneurship and financial independence. This unprecedented social programme strives to promote the skills and ancestral craftsmanship of local communities while creating job opportunities for a cooperative of 32 women; over the past five years, in particular, the work of these women has evolved and diversified to include encourage them to expand their skill-set, including not only the work in the garden itself but also the management of production nurseries, the sale of grains, teas and biscuits, and even cooking classes for tourists. To support this work, YSL Beauty seeks to ensure the fair payment of these women by guaranteeing a minimum price based on the purchase price, together with a development bonus.   The goal for tomorrow is to further develop the virtuous cycle of this experimental and iconic space by continuing to encourage and stimulate those who cultivate the earth so that they may reap all they have sown. The strength of these gardens lies in their ability to transform, to dare, and to cultivate change.

Daily Paper collaborates with Beats by Dre
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Daily Paper collaborates with Beats by Dre

Gadgets Daily Paper announces a collaborative exclusive pouch with Black in Fashion Council and Beats by Dre to hold a pair of Beats Flex headphones for Earth Day, Thursday, April 22nd 2021. The limited-edition pouch made by Daily Paper consists of 100% recyclable materials and should be reused as a carrying case for the Beats Flex.  Daily Paper announces a collaborative exclusive pouch with Black in Fashion Council and Beats by Dre to hold a pair of Beats Flex headphones for Earth Day, Thursday, April 22nd 2021. The limited-edition pouch made by Daily Paper consists of 100% recyclable materials and should be reused as a carrying case for the Beats Flex. 

Artist Thirza Schaap publishes her first Plastic Ocean book
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Artist Thirza Schaap publishes her first Plastic Ocean book

Photography Amsterdam artist Thirza Schaap came to Capetown in 2012, where she was struck by the vast amounts of plastic waste on the beaches. This kicked off her now renowned project Plastic Ocean.      Schaap scoured the beaches looking for plastic waste that never stops washing upon the shores.  Back home, she transformed the seemingly meaningless items into the most beautiful sculptured still life objects. By photographing these sculptures and creating paradoxical images, she hopes to invoke an emotional reaction with the audience. A collision between the initial aesthetic appeal and the second glance: repulsion and the realisation that this waste leads to such tragic consequences.     “It bothered me that just photographing the washed-up, weathered plastic finds never managed to reflect the beauty of their colours and textures. - Thirza Schaap     Schaap hopes that her first book Plastic Ocean will create a must wider awareness when it comes to pollution and that it helps to counter the use of plastic. World-renowned trend forecaster Lidewij Edelkoort, who was one of the first people to report about Plastic Ocean, was happy to write the preface.      The book will be available at selected bookshops by the end of April 2021 and can be pre-ordered from today via 1605 Publishers.com. Amsterdam artist Thirza Schaap came to Capetown in 2012, where she was struck by the vast amounts of plastic waste on the beaches. This kicked off her now renowned project Plastic Ocean.      Schaap scoured the beaches looking for plastic waste that never stops washing upon the shores.  Back home, she transformed the seemingly meaningless items into the most beautiful sculptured still life objects. By photographing these sculptures and creating paradoxical images, she hopes to invoke an emotional reaction with the audience. A collision between the initial aesthetic appeal and the second glance: repulsion and the realisation that this waste leads to such tragic consequences.     “It bothered me that just photographing the washed-up, weathered plastic finds never managed to reflect the beauty of their colours and textures. - Thirza Schaap     Schaap hopes that her first book Plastic Ocean will create a must wider awareness when it comes to pollution and that it helps to counter the use of plastic. World-renowned trend forecaster Lidewij Edelkoort, who was one of the first people to report about Plastic Ocean, was happy to write the preface.      The book will be available at selected bookshops by the end of April 2021 and can be pre-ordered from today via 1605 Publishers.com.

New Balance and Jaden Smith Launch the Sustainability-minded Vision Racer ReWorked
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New Balance and Jaden Smith Launch the Sustainability-minded Vision Racer ReWorked

Sustainability Today, activist and artist Jaden Smith and global athletic leader New Balance debuted the latest release of the New Balance Jaden Smith Vision Racer collection that is partially crafted with recycled and surplus materials: the Vision Racer ReWorked. As part of the continued collaboration, the sneaker reinforces both Smith’s and the brand’s enduring commitment to sustainability. The Vision Racer ReWorked is  available from April 22nd on nl.newbalance.eu and retails for 150 EURO.     “In our commitment to contributing to a healthier planet, we’ve continued to think bigger in terms of unconventional innovation and the Vision Racer ReWorked is a great example of that,”said Alex Carlson, Sr. Designer, Materials Innovation and Sustainability for New Balance.“We approached this launch with Jaden Smith, a leader in environmental activism, through the lens of reducing waste long term and created a product that uniquely transforms recycled materials as a result while maintaining the style and trend-forwardness for which the Vision Racer is known.”     The Vision Racer ReWorked is consciously crafted with a mix of recycled materials including a midsole that contains a 5% EVA regrind, alleviating a potential waste stream. The material used in the upper and the tongue contains 74% Spinnex fiber (Spinnex includes at least 30% textile waste), 16% polyester and 10% Spandex. New Balance’s Spinnex material incorporates factory waste cut offs into a new usable material.     “Whether it’s starting JUST water or collaborating with New Balance - I’m energetically interested in bringing more sustainable options and features into everyday lifestyle items and everyday culture,” says Smith. “These items act as a lens into ways more people can participate in better global health with simple choices while learning and becoming smarter, more aware of the solutions that are out there. We just need to demand them and choose them.”     To learn more about the Vision Racer ReWorked, visit nl.newbalance.eu     About New Balance’s Commitment to Sustainability   The Vision Racer ReWorked launch is part of New Balance’s larger sustainability initiatives in which the brand is committed to a healthier planet by reaching several sustainability milestones between now and 2030. In addition to the launch of a sustainably-minded product like the Vision Racer ReWorked, New Balance is continuing an apparel collection featuring its green leaf icon which means the apparel is made with at least 50 percent environmentally preferred materials such as recycled or organic content. The brand is also joining forces with The Renewal Workshop, a leading provider of circular solutions for apparel and textile brands, to pilot an apparel repair program, and environmental non-profit organization 1% for the Planet to benefit organizations working on climate change and protecting public lands.    Today, activist and artist Jaden Smith and global athletic leader New Balance debuted the latest release of the New Balance Jaden Smith Vision Racer collection that is partially crafted with recycled and surplus materials: the Vision Racer ReWorked. As part of the continued collaboration, the sneaker reinforces both Smith’s and the brand’s enduring commitment to sustainability. The Vision Racer ReWorked is  available from April 22nd on nl.newbalance.eu and retails for 150 EURO.     “In our commitment to contributing to a healthier planet, we’ve continued to think bigger in terms of unconventional innovation and the Vision Racer ReWorked is a great example of that,”said Alex Carlson, Sr. Designer, Materials Innovation and Sustainability for New Balance.“We approached this launch with Jaden Smith, a leader in environmental activism, through the lens of reducing waste long term and created a product that uniquely transforms recycled materials as a result while maintaining the style and trend-forwardness for which the Vision Racer is known.”     The Vision Racer ReWorked is consciously crafted with a mix of recycled materials including a midsole that contains a 5% EVA regrind, alleviating a potential waste stream. The material used in the upper and the tongue contains 74% Spinnex fiber (Spinnex includes at least 30% textile waste), 16% polyester and 10% Spandex. New Balance’s Spinnex material incorporates factory waste cut offs into a new usable material.     “Whether it’s starting JUST water or collaborating with New Balance - I’m energetically interested in bringing more sustainable options and features into everyday lifestyle items and everyday culture,” says Smith. “These items act as a lens into ways more people can participate in better global health with simple choices while learning and becoming smarter, more aware of the solutions that are out there. We just need to demand them and choose them.”     To learn more about the Vision Racer ReWorked, visit nl.newbalance.eu     About New Balance’s Commitment to Sustainability   The Vision Racer ReWorked launch is part of New Balance’s larger sustainability initiatives in which the brand is committed to a healthier planet by reaching several sustainability milestones between now and 2030. In addition to the launch of a sustainably-minded product like the Vision Racer ReWorked, New Balance is continuing an apparel collection featuring its green leaf icon which means the apparel is made with at least 50 percent environmentally preferred materials such as recycled or organic content. The brand is also joining forces with The Renewal Workshop, a leading provider of circular solutions for apparel and textile brands, to pilot an apparel repair program, and environmental non-profit organization 1% for the Planet to benefit organizations working on climate change and protecting public lands.   

In conversation with Kaylee, founder of sustainable swimwear brand JUA June
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In conversation with Kaylee, founder of sustainable swimwear brand JUA June

Sustainability   Tell our readers who you are in your own words.   My name is Kaylee, I am 26 years old and I am from the Netherlands although I live in England at the moment. I am a capricorn and I am the founder of sustainable swimwear brand JUA June and I have studied media and communications in the Netherlands and got my masters degree in marketing communications in England. I love cooking and sports, and when there are no lockdowns going out for dinner or drinks with my friends.     What is your first memory of fashion?   My mom actually studied fashion, so my earliest fashion memory would be of her behind the sewing machine. She would often make clothes for my brother and I, especially for themed parties or events, or for example our Christmas dinner. She would get magazines with patterns in them and we had a small fabric shop near our house, or we would go to the market where I could pick my own fabrics. I love these memories because it was bonding time with my mom but also allowed us to be creative and play with different textures and fabrics. If people would then tell me they liked my clothes I was so proud to say my mom made them!     Among all the designs you have created so far, which one embodies your personality the most?   It's difficult to say because what I like to wear or feel confident in depends on my mood! All of the designs fit my personality, I think our Kai bra style top and Wai high rise, cheeky bottoms are my favorite at the moment because it’s sexy but classy which makes me feel confident when I wear it. I also love the fit of the bottoms because it highlights the right areas of your body. Because I am mixed raced I tan quickly which is why I never used to wear a lot of swimsuits, but lately I love swimsuits! The Makai swimsuit is one of my favourites too as it is a bit more fun and playful with the cut out details and I also love the semi-bandeau style top. I think we have a good mix of styles that are sexy or sporty and styles that provide more coverage and support as well as cheeky items.      What gives you confidence?    I think if you feel good you look good which shows confidence. I am lucky to be surrounded by people with good energy and who are supportive of me and my business. When you get good feedback or compliments about your work or your appearance it gives you a massive boost and a feeling of being on the right track.       Who is the one voice that has inspired you the most in your personal life and your career?   My fiance, he is the most dedicated person I know. He always wants to do better and achieve more, and if he can do the smallest thing that could help make a difference he will, which I love about him. He motivates me to bring out the best in myself and pushes me to do better and take risks.     What are your upcoming projects and collections for this year?   Because we are a sustainable brand creating items that are made to last, we don’t follow the traditional fashion calendar of releasing 4-6 collections a year. Instead, we aim to create timeless pieces of long lasting quality, so it is a combination of style and sustainability. We launch new complete collections for the summer season, and in the months between we can launch variations of our current items, for example a design in a different fabric or colour. What I want to focus on this year is extending our collection to even more sizes and body shapes so we can be as inclusive as possible. For the future I would love to expand to kids collections and add beach accessories.     Why did you decide to design swimwear? What inspired you to embark on a career in this industry?   Because I felt that something was missing in the swimwear industry. I felt that swimwear that was trendy was often of bad quality and would only last one season, and the difference in price with designer brands was simply too big. I wanted to create swimwear that was both stylish as well as of good quality, at a fair price point. Then I started developing the ideas more and how we could use design to celebrate the female body. When I learned about sustainable fabrics I knew I was on the right path as I could combine fashion with raising awareness for the environment. I especially loved the fact that by using these fabrics we would contribute to reducing waste problems and recycling waste into beautiful new swimwear.   ​ As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   Sustainability is the core of my business so it means a lot to me. I think we have a responsibility to try and protect the environment and preserve it for future generations. I am glad there is more awareness now for climate change and loss of wildlife, but we are nowhere near the target necessary to prevent irreversible damage. I think it is amazing to see that every year there are more initiatives relating to sustainability, whether it is new eco friendly materials, machines or clean up devices or charities, it is clear that people are becoming more aware and want to do something to help. Every little change can make a big impact so whether you want to skip eating meat once a week or buy from sustainable businesses, every little bit helps.     Tell us about your recently launched swimwear collection made of plastic bottles.   This year we have introduced a new fabric into our collection. It is a beautiful, innovative rib fabric made of 100% recycled yarn from plastic bottles and waste of the Mediterranean Sea. This way we can combine sustainability and aesthetics and source local materials. We have also introduced new tops and bottoms, and I think we now have a good range of different styles. We aim to design pieces that would fit different styles, personalities and body types. We have classic triangle shape tops with a twist without padding, bra style tops with cups for more support and a sporty high neck top, as well as sexier plunge swimsuits and playful cut out styles.           What made you tap into sustainable fashion?   I have always loved fashion but I never really realised how bad it is for the environment in terms of waste, toxic chemicals and excessive stock that gets destroyed or put into landfill. That is why I wanted to do it differently and bring positive change with my products. Fashion should not cost the earth and I think the sustainable way is the way forward for the future. I also think that as brands are discovering sustainable materials, it was the right time for us to launch to still be one of the first brands offering this so we are not following a trend but leading with innovative fabrics.     What is the change you want to see in the world (and thus the reason why you started JUA June)?  I started JUA June because I wanted to combine my passion for fashion and love for nature. In the future I hope that running a business sustainability is the norm and not an exception. Don’t get me wrong- I am not saying everyone should turn into an eco-warrior, I am not myself either, but every small change makes a huge difference and being more aware of what we consume and at what cost will help revert these issues of for example plastic pollution. It should not be acceptable to dump tonnes of plastic in the ocean or to bury or burn waste and the sooner we find solutions for these problems or ways to prevent it the better so we can change our ways.     What would you say to young women (like yourself) to convince them to buy sustainable products moving forward? i.e. why is it worth the investment?   It is worth the investment because even though you might pay a bit more for an item, it will last a lot longer so in the long term it will save you money. You don’t have to buy a new swimsuit every year, and the quality will last longer. Cheaper, non sustainable items often loose its elasticity and stretch, fade colour or the fabric get damaged after you’ve only worn it on holiday for a few days. Our fabric for example is quite thick but has an amazing stretch to it, and features an innovative protection layer against chlorine and lotion damage which contributes to the long lasting quality. Also, cheap is never really cheap, there is always someone or something paying a price. I would mainly advise to become more aware of what you are buying, who made your product and what is it made from. If you start educating yourself on these concepts you will learn more about the production processes and materials and this will explain and justify the price and thus why it is worth investing in.              Tell our readers who you are in your own words.   My name is Kaylee, I am 26 years old and I am from the Netherlands although I live in England at the moment. I am a capricorn and I am the founder of sustainable swimwear brand JUA June and I have studied media and communications in the Netherlands and got my masters degree in marketing communications in England. I love cooking and sports, and when there are no lockdowns going out for dinner or drinks with my friends.     What is your first memory of fashion?   My mom actually studied fashion, so my earliest fashion memory would be of her behind the sewing machine. She would often make clothes for my brother and I, especially for themed parties or events, or for example our Christmas dinner. She would get magazines with patterns in them and we had a small fabric shop near our house, or we would go to the market where I could pick my own fabrics. I love these memories because it was bonding time with my mom but also allowed us to be creative and play with different textures and fabrics. If people would then tell me they liked my clothes I was so proud to say my mom made them!     Among all the designs you have created so far, which one embodies your personality the most?   It's difficult to say because what I like to wear or feel confident in depends on my mood! All of the designs fit my personality, I think our Kai bra style top and Wai high rise, cheeky bottoms are my favorite at the moment because it’s sexy but classy which makes me feel confident when I wear it. I also love the fit of the bottoms because it highlights the right areas of your body. Because I am mixed raced I tan quickly which is why I never used to wear a lot of swimsuits, but lately I love swimsuits! The Makai swimsuit is one of my favourites too as it is a bit more fun and playful with the cut out details and I also love the semi-bandeau style top. I think we have a good mix of styles that are sexy or sporty and styles that provide more coverage and support as well as cheeky items.      What gives you confidence?    I think if you feel good you look good which shows confidence. I am lucky to be surrounded by people with good energy and who are supportive of me and my business. When you get good feedback or compliments about your work or your appearance it gives you a massive boost and a feeling of being on the right track.       Who is the one voice that has inspired you the most in your personal life and your career?   My fiance, he is the most dedicated person I know. He always wants to do better and achieve more, and if he can do the smallest thing that could help make a difference he will, which I love about him. He motivates me to bring out the best in myself and pushes me to do better and take risks.     What are your upcoming projects and collections for this year?   Because we are a sustainable brand creating items that are made to last, we don’t follow the traditional fashion calendar of releasing 4-6 collections a year. Instead, we aim to create timeless pieces of long lasting quality, so it is a combination of style and sustainability. We launch new complete collections for the summer season, and in the months between we can launch variations of our current items, for example a design in a different fabric or colour. What I want to focus on this year is extending our collection to even more sizes and body shapes so we can be as inclusive as possible. For the future I would love to expand to kids collections and add beach accessories.     Why did you decide to design swimwear? What inspired you to embark on a career in this industry?   Because I felt that something was missing in the swimwear industry. I felt that swimwear that was trendy was often of bad quality and would only last one season, and the difference in price with designer brands was simply too big. I wanted to create swimwear that was both stylish as well as of good quality, at a fair price point. Then I started developing the ideas more and how we could use design to celebrate the female body. When I learned about sustainable fabrics I knew I was on the right path as I could combine fashion with raising awareness for the environment. I especially loved the fact that by using these fabrics we would contribute to reducing waste problems and recycling waste into beautiful new swimwear.   ​ As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   Sustainability is the core of my business so it means a lot to me. I think we have a responsibility to try and protect the environment and preserve it for future generations. I am glad there is more awareness now for climate change and loss of wildlife, but we are nowhere near the target necessary to prevent irreversible damage. I think it is amazing to see that every year there are more initiatives relating to sustainability, whether it is new eco friendly materials, machines or clean up devices or charities, it is clear that people are becoming more aware and want to do something to help. Every little change can make a big impact so whether you want to skip eating meat once a week or buy from sustainable businesses, every little bit helps.     Tell us about your recently launched swimwear collection made of plastic bottles.   This year we have introduced a new fabric into our collection. It is a beautiful, innovative rib fabric made of 100% recycled yarn from plastic bottles and waste of the Mediterranean Sea. This way we can combine sustainability and aesthetics and source local materials. We have also introduced new tops and bottoms, and I think we now have a good range of different styles. We aim to design pieces that would fit different styles, personalities and body types. We have classic triangle shape tops with a twist without padding, bra style tops with cups for more support and a sporty high neck top, as well as sexier plunge swimsuits and playful cut out styles.           What made you tap into sustainable fashion?   I have always loved fashion but I never really realised how bad it is for the environment in terms of waste, toxic chemicals and excessive stock that gets destroyed or put into landfill. That is why I wanted to do it differently and bring positive change with my products. Fashion should not cost the earth and I think the sustainable way is the way forward for the future. I also think that as brands are discovering sustainable materials, it was the right time for us to launch to still be one of the first brands offering this so we are not following a trend but leading with innovative fabrics.     What is the change you want to see in the world (and thus the reason why you started JUA June)?  I started JUA June because I wanted to combine my passion for fashion and love for nature. In the future I hope that running a business sustainability is the norm and not an exception. Don’t get me wrong- I am not saying everyone should turn into an eco-warrior, I am not myself either, but every small change makes a huge difference and being more aware of what we consume and at what cost will help revert these issues of for example plastic pollution. It should not be acceptable to dump tonnes of plastic in the ocean or to bury or burn waste and the sooner we find solutions for these problems or ways to prevent it the better so we can change our ways.     What would you say to young women (like yourself) to convince them to buy sustainable products moving forward? i.e. why is it worth the investment?   It is worth the investment because even though you might pay a bit more for an item, it will last a lot longer so in the long term it will save you money. You don’t have to buy a new swimsuit every year, and the quality will last longer. Cheaper, non sustainable items often loose its elasticity and stretch, fade colour or the fabric get damaged after you’ve only worn it on holiday for a few days. Our fabric for example is quite thick but has an amazing stretch to it, and features an innovative protection layer against chlorine and lotion damage which contributes to the long lasting quality. Also, cheap is never really cheap, there is always someone or something paying a price. I would mainly advise to become more aware of what you are buying, who made your product and what is it made from. If you start educating yourself on these concepts you will learn more about the production processes and materials and this will explain and justify the price and thus why it is worth investing in.           

LOEWE LAUNCHES ELEPHANT BAG IN SHUKA FABRIC WITH ‘KNOT ON MY PLANET’
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LOEWE LAUNCHES ELEPHANT BAG IN SHUKA FABRIC WITH ‘KNOT ON MY PLANET’

Design In support of the Elephant Crisis Fund, LOEWE’s annual collaboration with Knot On My Planet presents the Elephant bag crafted in traditional Shuka fabricwith a tasselled strap hand-woven by women from Kenya’s Samburu Trust.     LOEWE’s collaboration with wildlife campaign Knot On My Planet is now in its third year, and brings the Elephant bag entirely crafted in Shuka; a vibrant checkered fabric traditionally used by the Kenyan Maasai tribes people to create shawls.     The LOEWE and Knot On My Planet Elephant bag features a tasselled strap hand-woven by an artisan collective of women from the Samburu Trust in Northern Kenya. Also crafted in the same vibrant colours found in the Shuka shawl, this textile speaks of the Samburu people’s affinity with the natural world that sustains their way of life: blue for the sky, red for the blood of their cattle and white for their cows’ milk. Limited to 300 editions, the Elephant bag launches on March 25, 2021 as an online exclusive, on loewe.com and MyTheresa.com.     Named after the age-old tradition of tying knots to remember—as elephants never forget —Knot On My Planet was founded by Trish Goff and David Bonnouvrier, focusing on a simple mission: to highlight the plight of the African Elephant. The continuing demand for and trade in ivory has encouraged the ongoing poaching of these majestic creatures in their natural habitats, dramatically shrinking their numbers. 100 per cent of the bags’ sales proceeds will be donated to the Elephant Crisis Fund—a joint initiative of Save the Elephants and the Wildlife Conservation Network, that funds the best ideas and most urgent actions by highly vetted conservation organization working for safeguard the future of elephants.     #LOEWEkomp #KnotOnMyPlanet #ElephantCrisisFund In support of the Elephant Crisis Fund, LOEWE’s annual collaboration with Knot On My Planet presents the Elephant bag crafted in traditional Shuka fabricwith a tasselled strap hand-woven by women from Kenya’s Samburu Trust.     LOEWE’s collaboration with wildlife campaign Knot On My Planet is now in its third year, and brings the Elephant bag entirely crafted in Shuka; a vibrant checkered fabric traditionally used by the Kenyan Maasai tribes people to create shawls.     The LOEWE and Knot On My Planet Elephant bag features a tasselled strap hand-woven by an artisan collective of women from the Samburu Trust in Northern Kenya. Also crafted in the same vibrant colours found in the Shuka shawl, this textile speaks of the Samburu people’s affinity with the natural world that sustains their way of life: blue for the sky, red for the blood of their cattle and white for their cows’ milk. Limited to 300 editions, the Elephant bag launches on March 25, 2021 as an online exclusive, on loewe.com and MyTheresa.com.     Named after the age-old tradition of tying knots to remember—as elephants never forget —Knot On My Planet was founded by Trish Goff and David Bonnouvrier, focusing on a simple mission: to highlight the plight of the African Elephant. The continuing demand for and trade in ivory has encouraged the ongoing poaching of these majestic creatures in their natural habitats, dramatically shrinking their numbers. 100 per cent of the bags’ sales proceeds will be donated to the Elephant Crisis Fund—a joint initiative of Save the Elephants and the Wildlife Conservation Network, that funds the best ideas and most urgent actions by highly vetted conservation organization working for safeguard the future of elephants.     #LOEWEkomp #KnotOnMyPlanet #ElephantCrisisFund

LOEWE launches the ‘The surplus project’ with the release of a series of Woven basket bags handcrafted from surplus leather
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LOEWE launches the ‘The surplus project’ with the release of a series of Woven basket bags handcrafted from surplus leather

Sustainability ‘The surplus project’ is a display in how to re-use, re-think and re-create something beautiful from the surplus leather of previous collections, in themselves highest quality and lowest impact materials. The new project sees the two most iconic of LOEWE’s leathers —a smooth, classic calfskin, and a finely textured, softgrained calfskin—transformed into Woven basket bags and Crab charms. The design process sees surplus leather cut into narrow strips of various hues; some of their colours are bold and vibrant, others are softer and more muted, and then braided together in a lattice formation to create a mosaic of colour and texture.     The Woven basket bag rst appeared in Jonathan Anderson’s LOEWE debut, the Spring Summer 2015 collection, and quickly became a design classic for the house. The surplus leather Woven basket bag is available in a small size, and carries the original spirit of being an artisanal piece with a very human touch. Inspired by the challenge of creating something beautiful whilst preserving precious resources, a two-tone charm in the shape of a crab with claws and pincers made from intricately folded surplus leather, complements the Woven basket bag’s colourways and embodies the creativity inherent to the new initiative.     ‘The surplus project’ follows the recent Eye/LOEWE/Nature collection created using a variety of recycled, upcycled and organic textiles, and sees LOEWE take another step in its journey to becoming a more sustainable company. In practice this means constantly exploring how to combine knowledge of craft with new research and ideas to lessen impact on the planet.     #LOEWE #LOEWEcraft ‘The surplus project’ is a display in how to re-use, re-think and re-create something beautiful from the surplus leather of previous collections, in themselves highest quality and lowest impact materials. The new project sees the two most iconic of LOEWE’s leathers —a smooth, classic calfskin, and a finely textured, softgrained calfskin—transformed into Woven basket bags and Crab charms. The design process sees surplus leather cut into narrow strips of various hues; some of their colours are bold and vibrant, others are softer and more muted, and then braided together in a lattice formation to create a mosaic of colour and texture.     The Woven basket bag rst appeared in Jonathan Anderson’s LOEWE debut, the Spring Summer 2015 collection, and quickly became a design classic for the house. The surplus leather Woven basket bag is available in a small size, and carries the original spirit of being an artisanal piece with a very human touch. Inspired by the challenge of creating something beautiful whilst preserving precious resources, a two-tone charm in the shape of a crab with claws and pincers made from intricately folded surplus leather, complements the Woven basket bag’s colourways and embodies the creativity inherent to the new initiative.     ‘The surplus project’ follows the recent Eye/LOEWE/Nature collection created using a variety of recycled, upcycled and organic textiles, and sees LOEWE take another step in its journey to becoming a more sustainable company. In practice this means constantly exploring how to combine knowledge of craft with new research and ideas to lessen impact on the planet.     #LOEWE #LOEWEcraft

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