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In conversation with Sjaak Hullekes
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In conversation with Sjaak Hullekes

Sustainability We had a pleasure speaking with Sjaak Hullekes about finding clothes that underline personality to be more sustainable.     What is your ultimate hack for making a wardrobe more sustainable?   Take your time! The coming and going of trends in the fast fashion industry have significantly influenced our behaviour. The turbulent speed of the industry and the trends cycles are for sure not the essence of a sustainable wardrobe. To create more awareness on this the first step is to notice what kind of garments make us happy and underline our character. My advice is to take yourself on a journey to discover the wide range of alternatives. There are many but it takes some time to research and adapt.      How do you create a sustainable wardrobe?   A sustainable wardrobe is not about the amounts of garments we own but rather the sheer quality, 'more' does not necessarily make the merrier. Making sure that you know the garment selection you own helps. Another factor is knowing who made your clothes and under which conditions, this will increase the emotional value.    Once you've found a brand that interests you, do some research on it. Does the price match what the brands deliver or are we paying for their expensive marketing? My personal advice is to always ask for the background of a piece of clothing in the store, good staff can tell a lot about that.     What are the best ways to give your clothes a second life?   There is no one best way, there are several options. With Hul le Kes we focus on repairs and returns. For example, we have a Dyeing Service, here we dye old clothes with natural ingredients to give them new life in older wardrobes. Soon our Mending Service will also be available, so we repair or mend clothes by hand. For the Hul le Kes collection it is also possible to return clothes, we work with a kind of deposit principle. Old Hul le Kes item is then used to make new items. Giving or receiving a gift is always fun!     What is better recycling or upcycling?   Not everything can be recycled and not everything can be upcycled. This is a very complex question with many answers. All depending on what type of fabric we are talking about. For example, polyester is much easier to recycle than cotton, but then you can ask yourself whether polyesters are actually finer than cotton and so on. It also has to do with the moment of depreciation of the raw material. Waste from clothing manufacturers is easier to recycle than consumer waste. We focus on consumer waste, which is the industry's biggest problem right now. In addition, upcycling (and reuse) is the easiest and also the best solution at the moment.     What is a good rule for balancing your wardrobe (so to consume less)?   First give or sell an item from your current wardrobe to a friend or the thrift store. Only then do you buy a new product. Realizing whether a piece of clothing makes us happy before we buy it, is a crucial step. And always look at how a brand deals with sustainability.      Is there a rule to look fashionable and yet not follow trends?   Just forget about trends. You can notice this in certain colors or types of items. I hate trends. Joining a trend camouflages personality. Many tend to forget that trends should come from within and knowing your body, skintype, colour etc. The colours people love also say a lot about character. Let clothing embrace your own mood or sometimes just hide it! That's the magic of fashion and why I think clothes are so beautiful.     Do you have personal advice for making a wardrobe more sustainable?   See a wardrobe as a personal collection. Take time and do research, and above all, be patient! Maybe you will only find your favorite item in two years, that's no problem, is it !? As long as it really suits you, stay consistent.     Which investment pieces should not be missing in a wardrobe?   The pieces that truly underpin personality! You can always accept good advice, but don't let it get to you. Follow your heart! You are a unique and beautiful person and your clothes should underline that! We had a pleasure speaking with Sjaak Hullekes about finding clothes that underline personality to be more sustainable.     What is your ultimate hack for making a wardrobe more sustainable?   Take your time! The coming and going of trends in the fast fashion industry have significantly influenced our behaviour. The turbulent speed of the industry and the trends cycles are for sure not the essence of a sustainable wardrobe. To create more awareness on this the first step is to notice what kind of garments make us happy and underline our character. My advice is to take yourself on a journey to discover the wide range of alternatives. There are many but it takes some time to research and adapt.      How do you create a sustainable wardrobe?   A sustainable wardrobe is not about the amounts of garments we own but rather the sheer quality, 'more' does not necessarily make the merrier. Making sure that you know the garment selection you own helps. Another factor is knowing who made your clothes and under which conditions, this will increase the emotional value.    Once you've found a brand that interests you, do some research on it. Does the price match what the brands deliver or are we paying for their expensive marketing? My personal advice is to always ask for the background of a piece of clothing in the store, good staff can tell a lot about that.     What are the best ways to give your clothes a second life?   There is no one best way, there are several options. With Hul le Kes we focus on repairs and returns. For example, we have a Dyeing Service, here we dye old clothes with natural ingredients to give them new life in older wardrobes. Soon our Mending Service will also be available, so we repair or mend clothes by hand. For the Hul le Kes collection it is also possible to return clothes, we work with a kind of deposit principle. Old Hul le Kes item is then used to make new items. Giving or receiving a gift is always fun!     What is better recycling or upcycling?   Not everything can be recycled and not everything can be upcycled. This is a very complex question with many answers. All depending on what type of fabric we are talking about. For example, polyester is much easier to recycle than cotton, but then you can ask yourself whether polyesters are actually finer than cotton and so on. It also has to do with the moment of depreciation of the raw material. Waste from clothing manufacturers is easier to recycle than consumer waste. We focus on consumer waste, which is the industry's biggest problem right now. In addition, upcycling (and reuse) is the easiest and also the best solution at the moment.     What is a good rule for balancing your wardrobe (so to consume less)?   First give or sell an item from your current wardrobe to a friend or the thrift store. Only then do you buy a new product. Realizing whether a piece of clothing makes us happy before we buy it, is a crucial step. And always look at how a brand deals with sustainability.      Is there a rule to look fashionable and yet not follow trends?   Just forget about trends. You can notice this in certain colors or types of items. I hate trends. Joining a trend camouflages personality. Many tend to forget that trends should come from within and knowing your body, skintype, colour etc. The colours people love also say a lot about character. Let clothing embrace your own mood or sometimes just hide it! That's the magic of fashion and why I think clothes are so beautiful.     Do you have personal advice for making a wardrobe more sustainable?   See a wardrobe as a personal collection. Take time and do research, and above all, be patient! Maybe you will only find your favorite item in two years, that's no problem, is it !? As long as it really suits you, stay consistent.     Which investment pieces should not be missing in a wardrobe?   The pieces that truly underpin personality! You can always accept good advice, but don't let it get to you. Follow your heart! You are a unique and beautiful person and your clothes should underline that!

Jeanerica and Virón are proud to present a sustainable collaboration
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Jeanerica and Virón are proud to present a sustainable collaboration

Sustainability Jeanerica, Stockholm-based denim house and Virón, Paris-based footwear brand are proud to present this sustainable, limited-edition collaboration that leaves nothing to waste.   Jeanerica was founded in 2018, reinventing the classic American blue jean archetypes and classic staples from a contemporary Scandinavian design perspective, creating seasonless garments with a sustainable mindset.    Virón emerged on the footwear scene with a bang in late 2020 with the vision to offer bold designs that make a minimal footprint on the environment using only non-virgin, plant-based materials.   For this collaboration, Virón reconstitutes left-over denim jeans and jackets stock from Jeanerica, made from 98% organic cotton and 2% elastane to rework the footwear brand's fashionable beige workwear 1992 boots, to close the loop withVirón's pioneering push for a more circular and sustainable production.      Available now on www.jeanerica.com  Jeanerica, Stockholm-based denim house and Virón, Paris-based footwear brand are proud to present this sustainable, limited-edition collaboration that leaves nothing to waste.   Jeanerica was founded in 2018, reinventing the classic American blue jean archetypes and classic staples from a contemporary Scandinavian design perspective, creating seasonless garments with a sustainable mindset.    Virón emerged on the footwear scene with a bang in late 2020 with the vision to offer bold designs that make a minimal footprint on the environment using only non-virgin, plant-based materials.   For this collaboration, Virón reconstitutes left-over denim jeans and jackets stock from Jeanerica, made from 98% organic cotton and 2% elastane to rework the footwear brand's fashionable beige workwear 1992 boots, to close the loop withVirón's pioneering push for a more circular and sustainable production.      Available now on www.jeanerica.com 

TOMMY HILFIGER MAKES ANOTHER BOLD STEP TOWARDS CIRCULARITY WITH THE LAUNCH OF ITS FIRST LIMITED-EDITION UPCYCLED COLLECTION
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TOMMY HILFIGER MAKES ANOTHER BOLD STEP TOWARDS CIRCULARITY WITH THE LAUNCH OF ITS FIRST LIMITED-EDITION UPCYCLED COLLECTION

Sustainability Tommy Hilfiger, announces the launch of its first limited-edition, Remixed collection in the Netherlands and France. The collection is part of the Tommy for Lifeprogram, a pioneering circular business model that takes pre-owned TOMMY HILFIGER and TOMMY JEANS pieces as well as damaged items from retail operations to repair for re-sale, or remix into unique new styles. The collection will be available on tommyforlife.com in the Netherlands and France starting May 20.   The Remixed collection was designed using TOMMY HILFIGER and TOMMY JEANS styles that were damaged, pre-owned and traded in by consumers, and could not be repaired. Each one-of-a-kind style is made up of different garment pieces, designed by a dedicated team ofTOMMY HILFIGER designers, technicians and product developers. Styles were then handcrafted by local tailors, including The Renewal Workshop, 2020 Tommy Hilfiger Fashion Frontier Challenge winner - A Beautiful Mess -, and the PVH Product Innovation Lab. The limited-edition Remixed collection features nine styles, with a total of 250 pieces available, including:   The draped Polo dress, created using three menswear Polos; The color-block sweatshirt featuring bold layering from original styles, inspired by the Tommy archives; The patchwork jeans, redesigned to include soft contrast patchworking and pocket details.     Tommy for Life is tied to Tommy Hilfiger’s sustainability vision to create fashion that Wastes Nothing and Welcomes All. With 24 targets towards 2030, Tommy Hilfiger is taking a bold approach to environmental and social sustainability, focused on circularity and inclusivity. The design approach taken for the Remixed collection follows Tommy Hilfiger’s ambition to make products that are fully circular and that can be part of a sustainable loop by 2030. Tommy Hilfiger’s vision is powered by PVH Corp.’s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100% and improve over 1 million lives across its value chain.   To participate in the Tommy for Life program, consumers in France and the Netherlands are invited to trade-in their pre-loved TOMMY HILFIGER and TOMMY JEANS items at TOMMY HILFIGER and TOMMY JEANS stores or send them via mail in exchange for discount vouchers. The value of the vouchers will depend on the type and number of items traded, regardless of their condition. In partnership with The Renewal Workshop – the leading provider of circular solutions for apparel and textile brands – Tommy Hilfiger will sort, clean and repair all collected items.  Items that cannot be restored will be reinvented into unique styles as part of future Remixed collections. Those that cannot be remixed will be recycled into yarns or repurposed, for instance into insulation, or donated via our philanthropic arm, Tommy Cares. Tommy Hilfiger plans to launch Tommy for Life in more European markets later in 2021.     To purchase product, trade in TOMMY HILFIGER products and learn more about the program, visit tommyforlife.com. For more information on our sustainability journey and ambitious targets, visit sustainability.tommy.com.     Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyforLife and @TommyHilfiger and @tommy.for.life. Tommy Hilfiger, announces the launch of its first limited-edition, Remixed collection in the Netherlands and France. The collection is part of the Tommy for Lifeprogram, a pioneering circular business model that takes pre-owned TOMMY HILFIGER and TOMMY JEANS pieces as well as damaged items from retail operations to repair for re-sale, or remix into unique new styles. The collection will be available on tommyforlife.com in the Netherlands and France starting May 20.   The Remixed collection was designed using TOMMY HILFIGER and TOMMY JEANS styles that were damaged, pre-owned and traded in by consumers, and could not be repaired. Each one-of-a-kind style is made up of different garment pieces, designed by a dedicated team ofTOMMY HILFIGER designers, technicians and product developers. Styles were then handcrafted by local tailors, including The Renewal Workshop, 2020 Tommy Hilfiger Fashion Frontier Challenge winner - A Beautiful Mess -, and the PVH Product Innovation Lab. The limited-edition Remixed collection features nine styles, with a total of 250 pieces available, including:   The draped Polo dress, created using three menswear Polos; The color-block sweatshirt featuring bold layering from original styles, inspired by the Tommy archives; The patchwork jeans, redesigned to include soft contrast patchworking and pocket details.     Tommy for Life is tied to Tommy Hilfiger’s sustainability vision to create fashion that Wastes Nothing and Welcomes All. With 24 targets towards 2030, Tommy Hilfiger is taking a bold approach to environmental and social sustainability, focused on circularity and inclusivity. The design approach taken for the Remixed collection follows Tommy Hilfiger’s ambition to make products that are fully circular and that can be part of a sustainable loop by 2030. Tommy Hilfiger’s vision is powered by PVH Corp.’s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100% and improve over 1 million lives across its value chain.   To participate in the Tommy for Life program, consumers in France and the Netherlands are invited to trade-in their pre-loved TOMMY HILFIGER and TOMMY JEANS items at TOMMY HILFIGER and TOMMY JEANS stores or send them via mail in exchange for discount vouchers. The value of the vouchers will depend on the type and number of items traded, regardless of their condition. In partnership with The Renewal Workshop – the leading provider of circular solutions for apparel and textile brands – Tommy Hilfiger will sort, clean and repair all collected items.  Items that cannot be restored will be reinvented into unique styles as part of future Remixed collections. Those that cannot be remixed will be recycled into yarns or repurposed, for instance into insulation, or donated via our philanthropic arm, Tommy Cares. Tommy Hilfiger plans to launch Tommy for Life in more European markets later in 2021.     To purchase product, trade in TOMMY HILFIGER products and learn more about the program, visit tommyforlife.com. For more information on our sustainability journey and ambitious targets, visit sustainability.tommy.com.     Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyforLife and @TommyHilfiger and @tommy.for.life.

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Studio HENK launches first outdoor furniture collection: Elements outdoor
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Studio HENK launches first outdoor furniture collection: Elements outdoor

Design Studio HENK presents Elements: the first outdoor collection of the Dutch interior brand. Studio HENK also brings its characteristic minimalist designs outside through a series of stylish wooden outdoor furniture.   The new Elements collection for outdoors consists of a dining table, dining bench and coffee table. The furniture is made from the best-known renewable, biobased raw material: wood. There is a choice of a light version, made from Accoya wood, and a version with a darker color, made from Iroko. Both types of wood are FSC certified, which ensures that forests are protected for current and future generations. Accoya is an acetylated wood type; this very environmentally friendly treatment ensures a slow aging and a lifespan of about 50 years (the highest durability class 1). Accoya is fully recyclable and has Cradle-to-cradle Gold certification. Iroko is also aging, and also has a long lifespan of about 25 years (durability class 1-2).     Design follows demand for sustainability:   Characteristic of the collection are the slats that together form a "slatted" surface, which gives the furniture a minimalist, timeless and stylish appearance. “The starting point for the design of the outdoor furniture was mainly sustainability, the wish that our outdoor furniture, like all Studio HENK products, can last a long time,” says creative director Xander Albers. “The design question was: 'How can we use what is necessary - the slats, or the' slatted 'elements - as an aesthetically powerful and image-defining element? breathe and it stays beautiful longer. ”   A special detail is that the dining table and the sofa can be put together by the customer. The dining table and dining bench are available in different sizes and finishes. The dining table is available in lengths from 160 to 300 cm. The sofa is also available in different lengths, from 140 to 260cm. The table and bench are also available with three steel outdoor frames; the timeless Butterfly, New Classic and Slim X-Type. Comfort has also been thought of - with a matching seat cushion with a durable character; Sunbrella Heritage upholstery, made with 50% recycled Sunbrella Acrylic.     Elements coffee table - also for indoors:   As part of the Elements collection, Studio HENK is launching, in addition to the outdoor coffee table, the Elements coffee table for indoor use, which is available in FSC certified oak wood in various finishes. The Elements collection will be available from 8 May 2021 in Studio HENK's flagship stores in Amsterdam and Antwerp, and will soon also be available online and through the Studio HENK sales points. Studio HENK presents Elements: the first outdoor collection of the Dutch interior brand. Studio HENK also brings its characteristic minimalist designs outside through a series of stylish wooden outdoor furniture.   The new Elements collection for outdoors consists of a dining table, dining bench and coffee table. The furniture is made from the best-known renewable, biobased raw material: wood. There is a choice of a light version, made from Accoya wood, and a version with a darker color, made from Iroko. Both types of wood are FSC certified, which ensures that forests are protected for current and future generations. Accoya is an acetylated wood type; this very environmentally friendly treatment ensures a slow aging and a lifespan of about 50 years (the highest durability class 1). Accoya is fully recyclable and has Cradle-to-cradle Gold certification. Iroko is also aging, and also has a long lifespan of about 25 years (durability class 1-2).     Design follows demand for sustainability:   Characteristic of the collection are the slats that together form a "slatted" surface, which gives the furniture a minimalist, timeless and stylish appearance. “The starting point for the design of the outdoor furniture was mainly sustainability, the wish that our outdoor furniture, like all Studio HENK products, can last a long time,” says creative director Xander Albers. “The design question was: 'How can we use what is necessary - the slats, or the' slatted 'elements - as an aesthetically powerful and image-defining element? breathe and it stays beautiful longer. ”   A special detail is that the dining table and the sofa can be put together by the customer. The dining table and dining bench are available in different sizes and finishes. The dining table is available in lengths from 160 to 300 cm. The sofa is also available in different lengths, from 140 to 260cm. The table and bench are also available with three steel outdoor frames; the timeless Butterfly, New Classic and Slim X-Type. Comfort has also been thought of - with a matching seat cushion with a durable character; Sunbrella Heritage upholstery, made with 50% recycled Sunbrella Acrylic.     Elements coffee table - also for indoors:   As part of the Elements collection, Studio HENK is launching, in addition to the outdoor coffee table, the Elements coffee table for indoor use, which is available in FSC certified oak wood in various finishes. The Elements collection will be available from 8 May 2021 in Studio HENK's flagship stores in Amsterdam and Antwerp, and will soon also be available online and through the Studio HENK sales points.

THE NEXT CHAPTER ABOUT SUSTAINABLE DENIM AT DIESEL:  INTRODUCING DIESEL LIBRARY
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THE NEXT CHAPTER ABOUT SUSTAINABLE DENIM AT DIESEL: INTRODUCING DIESEL LIBRARY

Sustainability DIESEL and its creative director Glenn Martens are deeply proud to announce the company’s next chapter in its sustainability initiative, For Responsible Living: DIESEL LIBRARY.     To be unveiled for Spring/Summer 2022, DIESEL LIBRARY, which takes a genderless design approach, represents a new strategy for DIESEL’s core category: denim. Going forward, the library will offer a wide range of evergreen and longer-lasting denim items (including trousers, jackets, tops, skirts and more) on a made-to-stay basis, with 50% of the overall denim collection having a permanent shelf life. Martens’ intention is to refresh the base of every category at DIESEL, and this begins with the world’s most versatile and democratic fabric, denim. However: just don’t call these pieces “classics.”     With DIESEL LIBRARY, DIESEL reinforces its commitment to innovation and the exploration of new production techniques to create desirable, durable and quality denim items. As a result, DIESEL LIBRARY will introduce iconic, essential pieces conceived to outlive trends and last for years on end; a “total look” will form the anchorage of this evergreen line.     These items will be made using fibers, washes and treatments that have been selected based on efficient and responsible resource uses. The following focuses will underpin DIESEL LIBRARY: Fabrics feature low impact materials, such as organic and recycled fibers Treatments are performed with innovative techniques that significantly reduce the use of water and chemicals Trims: leather patches are chrome-free tanned; metal buttons have no-galvanized treatments; inner labels are made with recycled materials; cellulosic trims, including hangtags and patches, are realized in FSC certified materials.     All the above features will be traced and communicated through a QR Code printed onto the hangtag attached to each DIESEL LIBRARY piece. In this way, each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about all the responsible attributes of each specific item.     Ultimately, DIESEL LIBRARY also marks a shift in how DIESEL will produce its denim collections moving into the future. Everything will be created under this banner, moving away from the 5-Pocket delineation between women and men. In this, a new personality, and new branding attributes, will be established.     A sneak peek of the first DIESEL LIBRARY collection will be seen during Glenn Martens’ premiere show in June, 2021. The garments will be available in selected Diesel stores around the world, on diesel.com and in the best multi-brand stores in the world starting from November 2021. Stay tuned. DIESEL and its creative director Glenn Martens are deeply proud to announce the company’s next chapter in its sustainability initiative, For Responsible Living: DIESEL LIBRARY.     To be unveiled for Spring/Summer 2022, DIESEL LIBRARY, which takes a genderless design approach, represents a new strategy for DIESEL’s core category: denim. Going forward, the library will offer a wide range of evergreen and longer-lasting denim items (including trousers, jackets, tops, skirts and more) on a made-to-stay basis, with 50% of the overall denim collection having a permanent shelf life. Martens’ intention is to refresh the base of every category at DIESEL, and this begins with the world’s most versatile and democratic fabric, denim. However: just don’t call these pieces “classics.”     With DIESEL LIBRARY, DIESEL reinforces its commitment to innovation and the exploration of new production techniques to create desirable, durable and quality denim items. As a result, DIESEL LIBRARY will introduce iconic, essential pieces conceived to outlive trends and last for years on end; a “total look” will form the anchorage of this evergreen line.     These items will be made using fibers, washes and treatments that have been selected based on efficient and responsible resource uses. The following focuses will underpin DIESEL LIBRARY: Fabrics feature low impact materials, such as organic and recycled fibers Treatments are performed with innovative techniques that significantly reduce the use of water and chemicals Trims: leather patches are chrome-free tanned; metal buttons have no-galvanized treatments; inner labels are made with recycled materials; cellulosic trims, including hangtags and patches, are realized in FSC certified materials.     All the above features will be traced and communicated through a QR Code printed onto the hangtag attached to each DIESEL LIBRARY piece. In this way, each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about all the responsible attributes of each specific item.     Ultimately, DIESEL LIBRARY also marks a shift in how DIESEL will produce its denim collections moving into the future. Everything will be created under this banner, moving away from the 5-Pocket delineation between women and men. In this, a new personality, and new branding attributes, will be established.     A sneak peek of the first DIESEL LIBRARY collection will be seen during Glenn Martens’ premiere show in June, 2021. The garments will be available in selected Diesel stores around the world, on diesel.com and in the best multi-brand stores in the world starting from November 2021. Stay tuned.

Studio HENK launches collaboration with circular platform swap-studio
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Studio HENK launches collaboration with circular platform swap-studio

Sustainability Studio HENK is launching a partnership with swap-studio, an exclusive online platform where members can exchange products. Through this collaboration, Studio HENK wants to contribute to a better world with less overproduction and more attention for the circular economy.     From April 26, 2021, enthusiasts can visit swap-studio.com for a selection of Studio HENK furniture and accessories. The members of swap-studio with an unlimited subscription can "purchase" these products in exchange for kudos, points that swap-studio members collect by offering their own products or by inviting friends to become a member as well. This is a long-term collaboration, whereby the range of Studio HENK items on swap-studio.com will always change.     Circular economy:   Studio HENK believes in a sustainable and circular economy, just like swap studio. The exclusive marketplace aims to change the throwaway society by encouraging people to think circular. By joining forces, Studio HENK and swap-studio can strengthen their joint mission and work together on a cleaner planet.     The life cycle of a product is very important to Studio HENK; the furniture of the brand is timeless in design and made of high-quality materials that will last a lifetime. By means of this collaboration, Studio HENK wants to give overproduced stock a different destination within a community that shares the same values ​​and is just as concerned about a more sustainable world and its non-renewable raw materials.     About swap-studio:   Swap-studio is an online marketplace where members can offer products in exchange for points, or kudos. With those kudos, members can "buy" products from other members, but also from brands with whom swap studio collaborates. In a world dominated by a throwaway culture, swap studio is a breath of fresh air. The company was founded in 2020 by Nilofer Christensen and Roosmarie Raas, who, with their background in the tech and fashion industry, use their years of knowledge and experience to create a better world together. www.swap-studio.com     About Studio HENK:   Studio HENK is a Dutch interior brand, founded in 2013 by the brothers Okke and Xander Albers. Studio HENK believes that designing furniture is not just about making a beautiful piece of furniture, but about creating furniture that you can use every day. That is why all designs by Studio HENK are not only beautiful, but functional as well. All furniture can be put together yourself, so that it is exactly what customers need for their daily life. Besides a successful webshop, Studio HENK also has a store in Amsterdam. The company also recently opened its first international flagship store on Kloosterstraat in Antwrp. www.studio-henk.nl Studio HENK is launching a partnership with swap-studio, an exclusive online platform where members can exchange products. Through this collaboration, Studio HENK wants to contribute to a better world with less overproduction and more attention for the circular economy.     From April 26, 2021, enthusiasts can visit swap-studio.com for a selection of Studio HENK furniture and accessories. The members of swap-studio with an unlimited subscription can "purchase" these products in exchange for kudos, points that swap-studio members collect by offering their own products or by inviting friends to become a member as well. This is a long-term collaboration, whereby the range of Studio HENK items on swap-studio.com will always change.     Circular economy:   Studio HENK believes in a sustainable and circular economy, just like swap studio. The exclusive marketplace aims to change the throwaway society by encouraging people to think circular. By joining forces, Studio HENK and swap-studio can strengthen their joint mission and work together on a cleaner planet.     The life cycle of a product is very important to Studio HENK; the furniture of the brand is timeless in design and made of high-quality materials that will last a lifetime. By means of this collaboration, Studio HENK wants to give overproduced stock a different destination within a community that shares the same values ​​and is just as concerned about a more sustainable world and its non-renewable raw materials.     About swap-studio:   Swap-studio is an online marketplace where members can offer products in exchange for points, or kudos. With those kudos, members can "buy" products from other members, but also from brands with whom swap studio collaborates. In a world dominated by a throwaway culture, swap studio is a breath of fresh air. The company was founded in 2020 by Nilofer Christensen and Roosmarie Raas, who, with their background in the tech and fashion industry, use their years of knowledge and experience to create a better world together. www.swap-studio.com     About Studio HENK:   Studio HENK is a Dutch interior brand, founded in 2013 by the brothers Okke and Xander Albers. Studio HENK believes that designing furniture is not just about making a beautiful piece of furniture, but about creating furniture that you can use every day. That is why all designs by Studio HENK are not only beautiful, but functional as well. All furniture can be put together yourself, so that it is exactly what customers need for their daily life. Besides a successful webshop, Studio HENK also has a store in Amsterdam. The company also recently opened its first international flagship store on Kloosterstraat in Antwrp. www.studio-henk.nl

Zalando brings the fashion industry and consumers together to close the gap between attitudes and behaviors around sustainable fashion
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Zalando brings the fashion industry and consumers together to close the gap between attitudes and behaviors around sustainable fashion

Sustainability Zalando publishes report with insights and recommendations to bridge the gap between what consumers say they want to do in terms of sustainability and what they actually do when buying fashion. To make it easier to make sustainable choices, Zalando is launching a new shopping experience that allows customers to search for what is important to them Zalando continues to invest in Pre-owned and also makes the offer available in Austria, the Czech Republic, Denmark, Finland, Ireland, Italy and Sweden.     Zalando, Europe's leading online fashion and lifestyle platform, today publishes the report, "It Takes Two: How the Industry and Consumers Can Close the Sustainability Attitude-Behavior Gap in Fashion." The report examines the difference between what people say they want to do and what they actually do. It shows that many customers find it difficult to apply their personal sustainability values ​​when buying clothes. The report contains clear recommendations on how to solve this problem by working together. In response to the findings and recommendations, Zalando is launching a new shopping experience that allows customers to browse the more sustainable range in a way that reflects the values ​​they pursue. In addition, Zalando continues to invest in Pre-owned and gives customers in seven new markets the opportunity to buy and trade in second-hand fashion themselves, after it has already been successfully launched in Belgium and the Netherlands, among others.     Based on consumer research conducted in five European countries *, the report states that the fashion industry must make sustainable choices more attractive, realistic and accessible. At the same time, consumers should give more priority to sustainability in their fashion choices, just as they do in other areas of their lives.     David Schneider, Co-CEO at Zalando, says: “We aim to have 25% of our gross trade volume (GMV) in more sustainable products by 2023. During the corona crisis, customers let us know that sustainable shopping has become more important than ever to them. However, when we asked them what they thought of sustainable fashion, the association “guilty” came to the fore. The feeling that came up the least was “fun”. If the fashion industry takes sustainability seriously, we need to resolve this dissonance around sustainability now to build a stronger future for fashion. ”     The “It Takes Two” report lists ten recommendations that can help fashion companies close the gap between attitude and behavior. The report identifies three priorities that need to be addressed quickly. First of all, the fashion industry must gain confidence with simple and convincing communication. Second, behavior change must be promoted. Finally, attention must be paid to circularity with solutions to close the chain.     Kate Heiny, Director Sustainability at Zalando, explains: “Our customers say that sustainability is very important to them, but they find it difficult to put these values ​​into action when they go shopping or online shopping. As a platform, our job is to empower ourselves, our brands and our customers to make more sustainable choices, inspire them to take joint action and drive lasting change. That's why we prepared this report, from which we can all learn: Zalando, the fashion industry and consumers. This report concluded that if we really want to close the gap between attitude and behavior that has existed in fashion for a long time, collaboration is the only solution. We will have to do it together; the fashion industry and our consumers. ”     Zalando wants to lead by example and has already implemented one of the report's recommendations: "Speak about sustainability in a way that everyone can understand." The recommendation is based on the finding that one in two customers does not understand what sustainability means in the context of fashion. Thanks to a new feature in the Zalando shop, customers can now browse the range based on the values ​​they consider important, such as water conservation, employee well-being, reuse of materials, animal welfare, limiting CO2 emissions and extending lifespan of fashion items. In 2018, Zalando already started labeling products with a "sustainability flag", such as items made with more sustainable materials or production methods. Today, this sustainable range already includes more than 80,000 items from more than 500 brands. With the launch of this new shopping experience, Zalando is taking it a step further in its drive to give consumers a better understanding of sustainable fashion, enabling them to make more informed choices.     This is a subject that is very important to us and we are happy to be sharing this with our readers.     Read more about it on their website: https://corporate.zalando.com/en/attitude-behavior-gap-report#foreword Zalando publishes report with insights and recommendations to bridge the gap between what consumers say they want to do in terms of sustainability and what they actually do when buying fashion. To make it easier to make sustainable choices, Zalando is launching a new shopping experience that allows customers to search for what is important to them Zalando continues to invest in Pre-owned and also makes the offer available in Austria, the Czech Republic, Denmark, Finland, Ireland, Italy and Sweden.     Zalando, Europe's leading online fashion and lifestyle platform, today publishes the report, "It Takes Two: How the Industry and Consumers Can Close the Sustainability Attitude-Behavior Gap in Fashion." The report examines the difference between what people say they want to do and what they actually do. It shows that many customers find it difficult to apply their personal sustainability values ​​when buying clothes. The report contains clear recommendations on how to solve this problem by working together. In response to the findings and recommendations, Zalando is launching a new shopping experience that allows customers to browse the more sustainable range in a way that reflects the values ​​they pursue. In addition, Zalando continues to invest in Pre-owned and gives customers in seven new markets the opportunity to buy and trade in second-hand fashion themselves, after it has already been successfully launched in Belgium and the Netherlands, among others.     Based on consumer research conducted in five European countries *, the report states that the fashion industry must make sustainable choices more attractive, realistic and accessible. At the same time, consumers should give more priority to sustainability in their fashion choices, just as they do in other areas of their lives.     David Schneider, Co-CEO at Zalando, says: “We aim to have 25% of our gross trade volume (GMV) in more sustainable products by 2023. During the corona crisis, customers let us know that sustainable shopping has become more important than ever to them. However, when we asked them what they thought of sustainable fashion, the association “guilty” came to the fore. The feeling that came up the least was “fun”. If the fashion industry takes sustainability seriously, we need to resolve this dissonance around sustainability now to build a stronger future for fashion. ”     The “It Takes Two” report lists ten recommendations that can help fashion companies close the gap between attitude and behavior. The report identifies three priorities that need to be addressed quickly. First of all, the fashion industry must gain confidence with simple and convincing communication. Second, behavior change must be promoted. Finally, attention must be paid to circularity with solutions to close the chain.     Kate Heiny, Director Sustainability at Zalando, explains: “Our customers say that sustainability is very important to them, but they find it difficult to put these values ​​into action when they go shopping or online shopping. As a platform, our job is to empower ourselves, our brands and our customers to make more sustainable choices, inspire them to take joint action and drive lasting change. That's why we prepared this report, from which we can all learn: Zalando, the fashion industry and consumers. This report concluded that if we really want to close the gap between attitude and behavior that has existed in fashion for a long time, collaboration is the only solution. We will have to do it together; the fashion industry and our consumers. ”     Zalando wants to lead by example and has already implemented one of the report's recommendations: "Speak about sustainability in a way that everyone can understand." The recommendation is based on the finding that one in two customers does not understand what sustainability means in the context of fashion. Thanks to a new feature in the Zalando shop, customers can now browse the range based on the values ​​they consider important, such as water conservation, employee well-being, reuse of materials, animal welfare, limiting CO2 emissions and extending lifespan of fashion items. In 2018, Zalando already started labeling products with a "sustainability flag", such as items made with more sustainable materials or production methods. Today, this sustainable range already includes more than 80,000 items from more than 500 brands. With the launch of this new shopping experience, Zalando is taking it a step further in its drive to give consumers a better understanding of sustainable fashion, enabling them to make more informed choices.     This is a subject that is very important to us and we are happy to be sharing this with our readers.     Read more about it on their website: https://corporate.zalando.com/en/attitude-behavior-gap-report#foreword

In conversation with Pauline Cousseau
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In conversation with Pauline Cousseau

Sustainability We had a pleasure speaking with  Pauline Cousseau founder and CEO of polette eyewear.     Tell our readers who you are in your own words. I believe I am a very passionate, determined, caring & committed person. I always wanted to explore the world and challenge myself so founding my company and creating a brand was a given from a very young age. Few mistakes were made along the way of course but I learnt a lot from the people I work with & grew with the company. Bouncing back is a passion of mine apparently!        What is your first memory of fashion and design? My grandma dressed up in what we would call 'vintage' fashion, and I loved it. I was wearing her big acetate white glasses with brown lenses - not at all adjusted to my eyesight but just for fun! She had the best taste. Beautiful glasses, attached to the gorgeous golden chains...I adored it! Actually, I still have those frames at home. And now, here I am, surrounded by many more...     Among all the glasses you have designed, which one embodies your personality the most? The Pauline in red because it was inspired by my life in China. This frame was actually worn by Miss China in 2014. The red, of course, is the colour of China but the shape represents to me the mix of two cultures: European & Chinese. Straight bridge for any nose, round and big to make a statement.   What inspired you to start your eyewear brand back in 2011? The lack of transparency and the lie around the traditional optical market!   Out of a factory, a frame costs around 7€ and we always paid huge prices in Europe. I wanted to understand why and to bring revolution to this market! Let me bring you back to 2011: no Instagram, beginning of Facebook & the first steps of e-commerce. To revolutionise and stop this unfairness of the optical industry, we created polette.    We designed, produced, displayed online our collections & sent our products directly to the final customer. No intermediaries! No extra costs! Just quality, fashion & fairness!   Who is the one voice that has inspired you the most in your personal life and your career?   Ouch, that is a difficult question! I do not have one specifically but so many. My business partners for sure, Pierre and Aladin, they support and challenge me every day. The most important are the people I love. I value their opinion & their insights on life.    All of them, very different but always combative and positive people.  My family and friends give me the honest mirror effect I need!   What is the most daring thing you did during the lockdown times?   The most daring thing I did during the lockdown? Would I dare say it? I would say traveling. I have always been traveling since I am 19 and to me these travel regulations were very hard to accept. So, at first, I stayed put but after a while I went (respecting all safety measures, of course) wherever I could.     What is your personal motto? Honestly? Carpe Diem!  You have one life, make the most of it.     What are your upcoming projects for this year? What are the new launches and collections you have coming out?   Sustainability!! I want to scream about it from the rooftops!     We are the FIRST optical company doing it, and after two years of research by our technical and product teams - we made it! I am very proud of it and want to continue building this journey more and more! We have two collections: one made from Eco-Acetate - which are plant seeds-based materials that have no chemicals; the other one - is Recycled Acetate, which is made of all the off-cuts of glasses that have been already produced. The off-cuts are mixed together and then we use it to create a new magnificent frame. Also, in the very near future, we will be opening more connected showrooms across Europe!   With work you have travelled a lot. What are some of the favourite places you have seen and been to so far and why?   It's a tough question, depending on what you are looking for. China is amazing! I love the culture and the people. I recommend a trip to anyone in need of understanding what is happening there.    Of course, it is not all magical, but you will find amazing people, landscapes and architecture. I love Africa as well: I went to Tanzania, Kenya & South Africa. All countries are very different but always a marvellous experience!  I am pretty sure I will be spending more time there in the future.       What is your biggest outtake from last year? It was a hard year for everyone, and it made me even more grateful and passionate about the company that we built. Our digital-first business model and values proved to be the future, withstanding a crisis that no one expected to reach this magnitude. Our website welcomed new customers looking to make their days at home brighter and our connected showrooms were able to stay open to perform free eye-tests by our professional opticians. It helped us to keep the focus on our next and most important goal - sustainability. My biggest outtake from this year is that now I am even more certain that with our amazing quality products, values and team - nothing is impossible. We will get where we want to go.    As the theme of our new issue is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   My grandfather, who I loved & respected a lot, was a very skilled gardener and a nature lover. He could give you the names of all the birds and grow any plants, veggies or fruits.  I grew up "helping" him. His love for nature transpired on me for sure.  Since then, I have always been careful and respectful. Surely, not perfect but trying to get better every day.  I really love nature & find our Earth fascinating!  That is also why in our company, we do our best to act in a sustainable manner: we have no stocks in the showrooms or factories, and from the first sustainable collection, we now are one by one launching all our products made only from sustainable materials.   Tell us more about your fully sustainable collection. At polette, we’re committed to sustainability as it is our top priority. We have always worked to minimise our environmental impact. Thanks to our customised on-demand products and the no stock policy in all our showrooms and the lab. Now our eco-acetate and recycled acetate collection take that commitment one step further! Our sustainable collection is yet another step for polette to make our brand 100% circular and environmentally friendly. All of the 34 models of this collection are made from the eco-acetate that uses plant seeds, making the products bio-based. The frames are biodegradable at 60% after 150 days.    Can you describe to our readers how a purchase of your glasses works at one of your stores? Also, do you have any new store openings coming up? We don’t have stores but revolutionary showrooms where our customers can try our latest designs and get a free eye test with amazing professional opticians! Everything is done online, the connected showrooms are completely digital. We don’t have a cashier desk and as sustainability is our main concern, we don’t have any stocks. Every frame has a QR code which customers can scan, add their prescription (which also has a QR code!) and get their frames delivered straight to their home!  For now, we have eight showrooms located in France, Belgium, the Netherlands and the UK. When it comes to the new openings, we launched our Spanish online store last year, while German and Italian ones will be live in the coming months. The opening of the showrooms in those countries will follow as soon as the current situation stabilizes, and we have plans to host many more opening parties in the next couple of years!     We had a pleasure speaking with  Pauline Cousseau founder and CEO of polette eyewear.     Tell our readers who you are in your own words. I believe I am a very passionate, determined, caring & committed person. I always wanted to explore the world and challenge myself so founding my company and creating a brand was a given from a very young age. Few mistakes were made along the way of course but I learnt a lot from the people I work with & grew with the company. Bouncing back is a passion of mine apparently!        What is your first memory of fashion and design? My grandma dressed up in what we would call 'vintage' fashion, and I loved it. I was wearing her big acetate white glasses with brown lenses - not at all adjusted to my eyesight but just for fun! She had the best taste. Beautiful glasses, attached to the gorgeous golden chains...I adored it! Actually, I still have those frames at home. And now, here I am, surrounded by many more...     Among all the glasses you have designed, which one embodies your personality the most? The Pauline in red because it was inspired by my life in China. This frame was actually worn by Miss China in 2014. The red, of course, is the colour of China but the shape represents to me the mix of two cultures: European & Chinese. Straight bridge for any nose, round and big to make a statement.   What inspired you to start your eyewear brand back in 2011? The lack of transparency and the lie around the traditional optical market!   Out of a factory, a frame costs around 7€ and we always paid huge prices in Europe. I wanted to understand why and to bring revolution to this market! Let me bring you back to 2011: no Instagram, beginning of Facebook & the first steps of e-commerce. To revolutionise and stop this unfairness of the optical industry, we created polette.    We designed, produced, displayed online our collections & sent our products directly to the final customer. No intermediaries! No extra costs! Just quality, fashion & fairness!   Who is the one voice that has inspired you the most in your personal life and your career?   Ouch, that is a difficult question! I do not have one specifically but so many. My business partners for sure, Pierre and Aladin, they support and challenge me every day. The most important are the people I love. I value their opinion & their insights on life.    All of them, very different but always combative and positive people.  My family and friends give me the honest mirror effect I need!   What is the most daring thing you did during the lockdown times?   The most daring thing I did during the lockdown? Would I dare say it? I would say traveling. I have always been traveling since I am 19 and to me these travel regulations were very hard to accept. So, at first, I stayed put but after a while I went (respecting all safety measures, of course) wherever I could.     What is your personal motto? Honestly? Carpe Diem!  You have one life, make the most of it.     What are your upcoming projects for this year? What are the new launches and collections you have coming out?   Sustainability!! I want to scream about it from the rooftops!     We are the FIRST optical company doing it, and after two years of research by our technical and product teams - we made it! I am very proud of it and want to continue building this journey more and more! We have two collections: one made from Eco-Acetate - which are plant seeds-based materials that have no chemicals; the other one - is Recycled Acetate, which is made of all the off-cuts of glasses that have been already produced. The off-cuts are mixed together and then we use it to create a new magnificent frame. Also, in the very near future, we will be opening more connected showrooms across Europe!   With work you have travelled a lot. What are some of the favourite places you have seen and been to so far and why?   It's a tough question, depending on what you are looking for. China is amazing! I love the culture and the people. I recommend a trip to anyone in need of understanding what is happening there.    Of course, it is not all magical, but you will find amazing people, landscapes and architecture. I love Africa as well: I went to Tanzania, Kenya & South Africa. All countries are very different but always a marvellous experience!  I am pretty sure I will be spending more time there in the future.       What is your biggest outtake from last year? It was a hard year for everyone, and it made me even more grateful and passionate about the company that we built. Our digital-first business model and values proved to be the future, withstanding a crisis that no one expected to reach this magnitude. Our website welcomed new customers looking to make their days at home brighter and our connected showrooms were able to stay open to perform free eye-tests by our professional opticians. It helped us to keep the focus on our next and most important goal - sustainability. My biggest outtake from this year is that now I am even more certain that with our amazing quality products, values and team - nothing is impossible. We will get where we want to go.    As the theme of our new issue is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   My grandfather, who I loved & respected a lot, was a very skilled gardener and a nature lover. He could give you the names of all the birds and grow any plants, veggies or fruits.  I grew up "helping" him. His love for nature transpired on me for sure.  Since then, I have always been careful and respectful. Surely, not perfect but trying to get better every day.  I really love nature & find our Earth fascinating!  That is also why in our company, we do our best to act in a sustainable manner: we have no stocks in the showrooms or factories, and from the first sustainable collection, we now are one by one launching all our products made only from sustainable materials.   Tell us more about your fully sustainable collection. At polette, we’re committed to sustainability as it is our top priority. We have always worked to minimise our environmental impact. Thanks to our customised on-demand products and the no stock policy in all our showrooms and the lab. Now our eco-acetate and recycled acetate collection take that commitment one step further! Our sustainable collection is yet another step for polette to make our brand 100% circular and environmentally friendly. All of the 34 models of this collection are made from the eco-acetate that uses plant seeds, making the products bio-based. The frames are biodegradable at 60% after 150 days.    Can you describe to our readers how a purchase of your glasses works at one of your stores? Also, do you have any new store openings coming up? We don’t have stores but revolutionary showrooms where our customers can try our latest designs and get a free eye test with amazing professional opticians! Everything is done online, the connected showrooms are completely digital. We don’t have a cashier desk and as sustainability is our main concern, we don’t have any stocks. Every frame has a QR code which customers can scan, add their prescription (which also has a QR code!) and get their frames delivered straight to their home!  For now, we have eight showrooms located in France, Belgium, the Netherlands and the UK. When it comes to the new openings, we launched our Spanish online store last year, while German and Italian ones will be live in the coming months. The opening of the showrooms in those countries will follow as soon as the current situation stabilizes, and we have plans to host many more opening parties in the next couple of years!    

The future of denim: fashion designers and artists create unique denim couture
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The future of denim: fashion designers and artists create unique denim couture

Sustainability On April 22nd, Earth Day, across the globe we stop and consider the well-being of the earth. On this occasion, creative agency The Visionary Lab and G-Star RAW, champions of sustainability in the denim industry, present DENIM FOR EARTH; a platform which demonstrates creatively and innovatively that art, fashion, denim and sustainability go hand in hand.     Fashion is an art of change:   The Visionary Lab invited fashion designers and artists – Karim Adduchi, Charlotte Bakkenes, Yuki Isshiki, Yulia Ivanova, Bagua Jody, Majid Karrouch, Ferry Schiffelers and Tess van Zalinge – to create denim couture, inspired by G-Star RAW circular denim innovations. The designers were inspired by traditional techniques, varying from upcycling denim through the ancient Japanese Sakiori method, where quilting breathes new life into discarded rags, to dying denim using plant-waste of red beets. Additionally they worked with denim waste and G-Star RAW 100% recyclable denim fabrics, employing washing techniques that don’t spill a single drop of water and use harmful chemicals. The resulting creations are as unexpected as they are diverse, ranging from a decorative hat piece to a little bow dress. This combination of creativity and innovation yields an artful ode to both craftsmanship and the planet.       Exhibition ‘DENIM FOR EARTH’   These earth-honouring denim creations, photographed by Wendelien Daan, are on show at the Rembrandt Square in the heart of Amsterdam from April 22nd till May 9th 2021. Multidisciplinary artistIrma de Vries adds an extra dimension to the exhibition with an augmented reality experience via the Moco-Play app. All artworks can also be admired digitally in the MOCO Museum’s online gallery (www.mocomuseum.com), launching on Earth Day.     Denim innovations for tomorrow   Our time demands prioritisation of climate change on the political agenda. The fashion industry too is waking up to the urgency, as fashion pacts are signed to reduce and limit pollution and waste. DENIM FOR EARTH is a platform that joins The Visionary Lab’s sustainable mission, G-Star RAW’s know-how, and fashion designers creativity. Its purpose is to drive positive change in the fashion industry by directing attention to innovative and sustainable solutions in the denim world. On April 22nd, Earth Day, across the globe we stop and consider the well-being of the earth. On this occasion, creative agency The Visionary Lab and G-Star RAW, champions of sustainability in the denim industry, present DENIM FOR EARTH; a platform which demonstrates creatively and innovatively that art, fashion, denim and sustainability go hand in hand.     Fashion is an art of change:   The Visionary Lab invited fashion designers and artists – Karim Adduchi, Charlotte Bakkenes, Yuki Isshiki, Yulia Ivanova, Bagua Jody, Majid Karrouch, Ferry Schiffelers and Tess van Zalinge – to create denim couture, inspired by G-Star RAW circular denim innovations. The designers were inspired by traditional techniques, varying from upcycling denim through the ancient Japanese Sakiori method, where quilting breathes new life into discarded rags, to dying denim using plant-waste of red beets. Additionally they worked with denim waste and G-Star RAW 100% recyclable denim fabrics, employing washing techniques that don’t spill a single drop of water and use harmful chemicals. The resulting creations are as unexpected as they are diverse, ranging from a decorative hat piece to a little bow dress. This combination of creativity and innovation yields an artful ode to both craftsmanship and the planet.       Exhibition ‘DENIM FOR EARTH’   These earth-honouring denim creations, photographed by Wendelien Daan, are on show at the Rembrandt Square in the heart of Amsterdam from April 22nd till May 9th 2021. Multidisciplinary artistIrma de Vries adds an extra dimension to the exhibition with an augmented reality experience via the Moco-Play app. All artworks can also be admired digitally in the MOCO Museum’s online gallery (www.mocomuseum.com), launching on Earth Day.     Denim innovations for tomorrow   Our time demands prioritisation of climate change on the political agenda. The fashion industry too is waking up to the urgency, as fashion pacts are signed to reduce and limit pollution and waste. DENIM FOR EARTH is a platform that joins The Visionary Lab’s sustainable mission, G-Star RAW’s know-how, and fashion designers creativity. Its purpose is to drive positive change in the fashion industry by directing attention to innovative and sustainable solutions in the denim world.

This Earth Day, YSL Beauty Reaffirms Its Commitment to Sustainability with the Advancement of the Ourika Community Gardens
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This Earth Day, YSL Beauty Reaffirms Its Commitment to Sustainability with the Advancement of the Ourika Community Gardens

Sustainability In honour of Earth Day, YSL Beauty is paying tribute to its Ourika Community Gardens in the Atlas Mountains region of Morocco. This innovative undertaking, which was originally started in 2013, has developed over the years, leading to several growing and botanical research areas.       A POSITIVE IMPACT ON BIODIVERSITY: MORE THAN 200 SPECIES TOGETHER IN ONE PLACE     The landscaped garden is divided into three separate areas. The first area comprises 64 growing patches which produce and harvest plants used in YSL Beauty products. The second area, called the "botanical collection,” serves as a test area to experiment with new ingredients. Lastly, the "heritage" area pays tribute to Yves Saint Laurent and his passion for flowers through the cultivation of 12 key plants and flowers. Overall, the garden boasts more than 200 botanical species, along with an experimental and observation laboratory, to continue research and innovation for use in YSL Beauty products. Since the project’s inception in 2013, this unique space has been home to a series of remarkable bounties, including the continual saffron harvest for the launch of Or Rouge since 2013, the harvest of Marigold for Touche Éclat, and walnut leaf for the Top Secrets range, pomegranate for Rouge Volupté Shine and the launch of Pure Shots range with iris, mallow, barbary fig and moonlight cactus since 2018.   “The mission of the Ourika Community Gardens is to observe, cultivate and protect nature to enhance all that it offers,” says Stephan Bezy, International General Manager, Yves Saint Laurent Beauty. “Building on the legacy of M. Yves Saint Laurent, this project renews the brand’s promise of enchantment by developing an innovative and socially responsible programme connected to the earth.”       FROM SEED TO SKIN: A FUTURE-FORWARD APPROACH TO INGREDIENTS   YSL Beauty embraces a long-term approach to research, creation, and innovation. By creating its first garden devoted to growing cosmetic ingredients, YSL Beauty has adopted an innovative approach to research with a space entirely dedicated to botanical science.   “At the Ourika Community Gardens, every ingredient is selected, grown, harvested sustainably, and carefully extracted to meet the strictest standards” says Caroline Nègre, International Scientific Director, Yves Saint Laurent Beauty.     This long-term commitment has yielded significant results for the brand: - As of 2020, more than 12 million of YSL Beauty’s product units contained at least one ingredient from the Ourika Community Gardens. - In 2021, the gardens provide 15 exclusive sustainably sourced ingredients - In 2025, 100% of the brand’s new launches will include at least one ingredient from the Gardens.     Moreover, although the brand had already organically grown its plants for several years, in 2020 it decided to go a step further by committing to an organic certification process.     ACTING NOW FOR TOMORROW: AN OASIS OF SUSTAINABLE BEAUTY CULTIVATED BY WOMEN     In addition to its environmental contributions, the Ourika Community Gardens are also a human adventure, supporting women’s entrepreneurship and financial independence. This unprecedented social programme strives to promote the skills and ancestral craftsmanship of local communities while creating job opportunities for a cooperative of 32 women; over the past five years, in particular, the work of these women has evolved and diversified to include encourage them to expand their skill-set, including not only the work in the garden itself but also the management of production nurseries, the sale of grains, teas and biscuits, and even cooking classes for tourists. To support this work, YSL Beauty seeks to ensure the fair payment of these women by guaranteeing a minimum price based on the purchase price, together with a development bonus.   The goal for tomorrow is to further develop the virtuous cycle of this experimental and iconic space by continuing to encourage and stimulate those who cultivate the earth so that they may reap all they have sown. The strength of these gardens lies in their ability to transform, to dare, and to cultivate change. In honour of Earth Day, YSL Beauty is paying tribute to its Ourika Community Gardens in the Atlas Mountains region of Morocco. This innovative undertaking, which was originally started in 2013, has developed over the years, leading to several growing and botanical research areas.       A POSITIVE IMPACT ON BIODIVERSITY: MORE THAN 200 SPECIES TOGETHER IN ONE PLACE     The landscaped garden is divided into three separate areas. The first area comprises 64 growing patches which produce and harvest plants used in YSL Beauty products. The second area, called the "botanical collection,” serves as a test area to experiment with new ingredients. Lastly, the "heritage" area pays tribute to Yves Saint Laurent and his passion for flowers through the cultivation of 12 key plants and flowers. Overall, the garden boasts more than 200 botanical species, along with an experimental and observation laboratory, to continue research and innovation for use in YSL Beauty products. Since the project’s inception in 2013, this unique space has been home to a series of remarkable bounties, including the continual saffron harvest for the launch of Or Rouge since 2013, the harvest of Marigold for Touche Éclat, and walnut leaf for the Top Secrets range, pomegranate for Rouge Volupté Shine and the launch of Pure Shots range with iris, mallow, barbary fig and moonlight cactus since 2018.   “The mission of the Ourika Community Gardens is to observe, cultivate and protect nature to enhance all that it offers,” says Stephan Bezy, International General Manager, Yves Saint Laurent Beauty. “Building on the legacy of M. Yves Saint Laurent, this project renews the brand’s promise of enchantment by developing an innovative and socially responsible programme connected to the earth.”       FROM SEED TO SKIN: A FUTURE-FORWARD APPROACH TO INGREDIENTS   YSL Beauty embraces a long-term approach to research, creation, and innovation. By creating its first garden devoted to growing cosmetic ingredients, YSL Beauty has adopted an innovative approach to research with a space entirely dedicated to botanical science.   “At the Ourika Community Gardens, every ingredient is selected, grown, harvested sustainably, and carefully extracted to meet the strictest standards” says Caroline Nègre, International Scientific Director, Yves Saint Laurent Beauty.     This long-term commitment has yielded significant results for the brand: - As of 2020, more than 12 million of YSL Beauty’s product units contained at least one ingredient from the Ourika Community Gardens. - In 2021, the gardens provide 15 exclusive sustainably sourced ingredients - In 2025, 100% of the brand’s new launches will include at least one ingredient from the Gardens.     Moreover, although the brand had already organically grown its plants for several years, in 2020 it decided to go a step further by committing to an organic certification process.     ACTING NOW FOR TOMORROW: AN OASIS OF SUSTAINABLE BEAUTY CULTIVATED BY WOMEN     In addition to its environmental contributions, the Ourika Community Gardens are also a human adventure, supporting women’s entrepreneurship and financial independence. This unprecedented social programme strives to promote the skills and ancestral craftsmanship of local communities while creating job opportunities for a cooperative of 32 women; over the past five years, in particular, the work of these women has evolved and diversified to include encourage them to expand their skill-set, including not only the work in the garden itself but also the management of production nurseries, the sale of grains, teas and biscuits, and even cooking classes for tourists. To support this work, YSL Beauty seeks to ensure the fair payment of these women by guaranteeing a minimum price based on the purchase price, together with a development bonus.   The goal for tomorrow is to further develop the virtuous cycle of this experimental and iconic space by continuing to encourage and stimulate those who cultivate the earth so that they may reap all they have sown. The strength of these gardens lies in their ability to transform, to dare, and to cultivate change.

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