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In conversation with Kaylee, founder of sustainable swimwear brand JUA June
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In conversation with Kaylee, founder of sustainable swimwear brand JUA June

Sustainability   Tell our readers who you are in your own words.   My name is Kaylee, I am 26 years old and I am from the Netherlands although I live in England at the moment. I am a capricorn and I am the founder of sustainable swimwear brand JUA June and I have studied media and communications in the Netherlands and got my masters degree in marketing communications in England. I love cooking and sports, and when there are no lockdowns going out for dinner or drinks with my friends.     What is your first memory of fashion?   My mom actually studied fashion, so my earliest fashion memory would be of her behind the sewing machine. She would often make clothes for my brother and I, especially for themed parties or events, or for example our Christmas dinner. She would get magazines with patterns in them and we had a small fabric shop near our house, or we would go to the market where I could pick my own fabrics. I love these memories because it was bonding time with my mom but also allowed us to be creative and play with different textures and fabrics. If people would then tell me they liked my clothes I was so proud to say my mom made them!     Among all the designs you have created so far, which one embodies your personality the most?   It's difficult to say because what I like to wear or feel confident in depends on my mood! All of the designs fit my personality, I think our Kai bra style top and Wai high rise, cheeky bottoms are my favorite at the moment because it’s sexy but classy which makes me feel confident when I wear it. I also love the fit of the bottoms because it highlights the right areas of your body. Because I am mixed raced I tan quickly which is why I never used to wear a lot of swimsuits, but lately I love swimsuits! The Makai swimsuit is one of my favourites too as it is a bit more fun and playful with the cut out details and I also love the semi-bandeau style top. I think we have a good mix of styles that are sexy or sporty and styles that provide more coverage and support as well as cheeky items.      What gives you confidence?    I think if you feel good you look good which shows confidence. I am lucky to be surrounded by people with good energy and who are supportive of me and my business. When you get good feedback or compliments about your work or your appearance it gives you a massive boost and a feeling of being on the right track.       Who is the one voice that has inspired you the most in your personal life and your career?   My fiance, he is the most dedicated person I know. He always wants to do better and achieve more, and if he can do the smallest thing that could help make a difference he will, which I love about him. He motivates me to bring out the best in myself and pushes me to do better and take risks.     What are your upcoming projects and collections for this year?   Because we are a sustainable brand creating items that are made to last, we don’t follow the traditional fashion calendar of releasing 4-6 collections a year. Instead, we aim to create timeless pieces of long lasting quality, so it is a combination of style and sustainability. We launch new complete collections for the summer season, and in the months between we can launch variations of our current items, for example a design in a different fabric or colour. What I want to focus on this year is extending our collection to even more sizes and body shapes so we can be as inclusive as possible. For the future I would love to expand to kids collections and add beach accessories.     Why did you decide to design swimwear? What inspired you to embark on a career in this industry?   Because I felt that something was missing in the swimwear industry. I felt that swimwear that was trendy was often of bad quality and would only last one season, and the difference in price with designer brands was simply too big. I wanted to create swimwear that was both stylish as well as of good quality, at a fair price point. Then I started developing the ideas more and how we could use design to celebrate the female body. When I learned about sustainable fabrics I knew I was on the right path as I could combine fashion with raising awareness for the environment. I especially loved the fact that by using these fabrics we would contribute to reducing waste problems and recycling waste into beautiful new swimwear.   ​ As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   Sustainability is the core of my business so it means a lot to me. I think we have a responsibility to try and protect the environment and preserve it for future generations. I am glad there is more awareness now for climate change and loss of wildlife, but we are nowhere near the target necessary to prevent irreversible damage. I think it is amazing to see that every year there are more initiatives relating to sustainability, whether it is new eco friendly materials, machines or clean up devices or charities, it is clear that people are becoming more aware and want to do something to help. Every little change can make a big impact so whether you want to skip eating meat once a week or buy from sustainable businesses, every little bit helps.     Tell us about your recently launched swimwear collection made of plastic bottles.   This year we have introduced a new fabric into our collection. It is a beautiful, innovative rib fabric made of 100% recycled yarn from plastic bottles and waste of the Mediterranean Sea. This way we can combine sustainability and aesthetics and source local materials. We have also introduced new tops and bottoms, and I think we now have a good range of different styles. We aim to design pieces that would fit different styles, personalities and body types. We have classic triangle shape tops with a twist without padding, bra style tops with cups for more support and a sporty high neck top, as well as sexier plunge swimsuits and playful cut out styles.           What made you tap into sustainable fashion?   I have always loved fashion but I never really realised how bad it is for the environment in terms of waste, toxic chemicals and excessive stock that gets destroyed or put into landfill. That is why I wanted to do it differently and bring positive change with my products. Fashion should not cost the earth and I think the sustainable way is the way forward for the future. I also think that as brands are discovering sustainable materials, it was the right time for us to launch to still be one of the first brands offering this so we are not following a trend but leading with innovative fabrics.     What is the change you want to see in the world (and thus the reason why you started JUA June)?  I started JUA June because I wanted to combine my passion for fashion and love for nature. In the future I hope that running a business sustainability is the norm and not an exception. Don’t get me wrong- I am not saying everyone should turn into an eco-warrior, I am not myself either, but every small change makes a huge difference and being more aware of what we consume and at what cost will help revert these issues of for example plastic pollution. It should not be acceptable to dump tonnes of plastic in the ocean or to bury or burn waste and the sooner we find solutions for these problems or ways to prevent it the better so we can change our ways.     What would you say to young women (like yourself) to convince them to buy sustainable products moving forward? i.e. why is it worth the investment?   It is worth the investment because even though you might pay a bit more for an item, it will last a lot longer so in the long term it will save you money. You don’t have to buy a new swimsuit every year, and the quality will last longer. Cheaper, non sustainable items often loose its elasticity and stretch, fade colour or the fabric get damaged after you’ve only worn it on holiday for a few days. Our fabric for example is quite thick but has an amazing stretch to it, and features an innovative protection layer against chlorine and lotion damage which contributes to the long lasting quality. Also, cheap is never really cheap, there is always someone or something paying a price. I would mainly advise to become more aware of what you are buying, who made your product and what is it made from. If you start educating yourself on these concepts you will learn more about the production processes and materials and this will explain and justify the price and thus why it is worth investing in.              Tell our readers who you are in your own words.   My name is Kaylee, I am 26 years old and I am from the Netherlands although I live in England at the moment. I am a capricorn and I am the founder of sustainable swimwear brand JUA June and I have studied media and communications in the Netherlands and got my masters degree in marketing communications in England. I love cooking and sports, and when there are no lockdowns going out for dinner or drinks with my friends.     What is your first memory of fashion?   My mom actually studied fashion, so my earliest fashion memory would be of her behind the sewing machine. She would often make clothes for my brother and I, especially for themed parties or events, or for example our Christmas dinner. She would get magazines with patterns in them and we had a small fabric shop near our house, or we would go to the market where I could pick my own fabrics. I love these memories because it was bonding time with my mom but also allowed us to be creative and play with different textures and fabrics. If people would then tell me they liked my clothes I was so proud to say my mom made them!     Among all the designs you have created so far, which one embodies your personality the most?   It's difficult to say because what I like to wear or feel confident in depends on my mood! All of the designs fit my personality, I think our Kai bra style top and Wai high rise, cheeky bottoms are my favorite at the moment because it’s sexy but classy which makes me feel confident when I wear it. I also love the fit of the bottoms because it highlights the right areas of your body. Because I am mixed raced I tan quickly which is why I never used to wear a lot of swimsuits, but lately I love swimsuits! The Makai swimsuit is one of my favourites too as it is a bit more fun and playful with the cut out details and I also love the semi-bandeau style top. I think we have a good mix of styles that are sexy or sporty and styles that provide more coverage and support as well as cheeky items.      What gives you confidence?    I think if you feel good you look good which shows confidence. I am lucky to be surrounded by people with good energy and who are supportive of me and my business. When you get good feedback or compliments about your work or your appearance it gives you a massive boost and a feeling of being on the right track.       Who is the one voice that has inspired you the most in your personal life and your career?   My fiance, he is the most dedicated person I know. He always wants to do better and achieve more, and if he can do the smallest thing that could help make a difference he will, which I love about him. He motivates me to bring out the best in myself and pushes me to do better and take risks.     What are your upcoming projects and collections for this year?   Because we are a sustainable brand creating items that are made to last, we don’t follow the traditional fashion calendar of releasing 4-6 collections a year. Instead, we aim to create timeless pieces of long lasting quality, so it is a combination of style and sustainability. We launch new complete collections for the summer season, and in the months between we can launch variations of our current items, for example a design in a different fabric or colour. What I want to focus on this year is extending our collection to even more sizes and body shapes so we can be as inclusive as possible. For the future I would love to expand to kids collections and add beach accessories.     Why did you decide to design swimwear? What inspired you to embark on a career in this industry?   Because I felt that something was missing in the swimwear industry. I felt that swimwear that was trendy was often of bad quality and would only last one season, and the difference in price with designer brands was simply too big. I wanted to create swimwear that was both stylish as well as of good quality, at a fair price point. Then I started developing the ideas more and how we could use design to celebrate the female body. When I learned about sustainable fabrics I knew I was on the right path as I could combine fashion with raising awareness for the environment. I especially loved the fact that by using these fabrics we would contribute to reducing waste problems and recycling waste into beautiful new swimwear.   ​ As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   Sustainability is the core of my business so it means a lot to me. I think we have a responsibility to try and protect the environment and preserve it for future generations. I am glad there is more awareness now for climate change and loss of wildlife, but we are nowhere near the target necessary to prevent irreversible damage. I think it is amazing to see that every year there are more initiatives relating to sustainability, whether it is new eco friendly materials, machines or clean up devices or charities, it is clear that people are becoming more aware and want to do something to help. Every little change can make a big impact so whether you want to skip eating meat once a week or buy from sustainable businesses, every little bit helps.     Tell us about your recently launched swimwear collection made of plastic bottles.   This year we have introduced a new fabric into our collection. It is a beautiful, innovative rib fabric made of 100% recycled yarn from plastic bottles and waste of the Mediterranean Sea. This way we can combine sustainability and aesthetics and source local materials. We have also introduced new tops and bottoms, and I think we now have a good range of different styles. We aim to design pieces that would fit different styles, personalities and body types. We have classic triangle shape tops with a twist without padding, bra style tops with cups for more support and a sporty high neck top, as well as sexier plunge swimsuits and playful cut out styles.           What made you tap into sustainable fashion?   I have always loved fashion but I never really realised how bad it is for the environment in terms of waste, toxic chemicals and excessive stock that gets destroyed or put into landfill. That is why I wanted to do it differently and bring positive change with my products. Fashion should not cost the earth and I think the sustainable way is the way forward for the future. I also think that as brands are discovering sustainable materials, it was the right time for us to launch to still be one of the first brands offering this so we are not following a trend but leading with innovative fabrics.     What is the change you want to see in the world (and thus the reason why you started JUA June)?  I started JUA June because I wanted to combine my passion for fashion and love for nature. In the future I hope that running a business sustainability is the norm and not an exception. Don’t get me wrong- I am not saying everyone should turn into an eco-warrior, I am not myself either, but every small change makes a huge difference and being more aware of what we consume and at what cost will help revert these issues of for example plastic pollution. It should not be acceptable to dump tonnes of plastic in the ocean or to bury or burn waste and the sooner we find solutions for these problems or ways to prevent it the better so we can change our ways.     What would you say to young women (like yourself) to convince them to buy sustainable products moving forward? i.e. why is it worth the investment?   It is worth the investment because even though you might pay a bit more for an item, it will last a lot longer so in the long term it will save you money. You don’t have to buy a new swimsuit every year, and the quality will last longer. Cheaper, non sustainable items often loose its elasticity and stretch, fade colour or the fabric get damaged after you’ve only worn it on holiday for a few days. Our fabric for example is quite thick but has an amazing stretch to it, and features an innovative protection layer against chlorine and lotion damage which contributes to the long lasting quality. Also, cheap is never really cheap, there is always someone or something paying a price. I would mainly advise to become more aware of what you are buying, who made your product and what is it made from. If you start educating yourself on these concepts you will learn more about the production processes and materials and this will explain and justify the price and thus why it is worth investing in.           

LOEWE LAUNCHES ELEPHANT BAG IN SHUKA FABRIC WITH ‘KNOT ON MY PLANET’
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LOEWE LAUNCHES ELEPHANT BAG IN SHUKA FABRIC WITH ‘KNOT ON MY PLANET’

Design In support of the Elephant Crisis Fund, LOEWE’s annual collaboration with Knot On My Planet presents the Elephant bag crafted in traditional Shuka fabricwith a tasselled strap hand-woven by women from Kenya’s Samburu Trust.     LOEWE’s collaboration with wildlife campaign Knot On My Planet is now in its third year, and brings the Elephant bag entirely crafted in Shuka; a vibrant checkered fabric traditionally used by the Kenyan Maasai tribes people to create shawls.     The LOEWE and Knot On My Planet Elephant bag features a tasselled strap hand-woven by an artisan collective of women from the Samburu Trust in Northern Kenya. Also crafted in the same vibrant colours found in the Shuka shawl, this textile speaks of the Samburu people’s affinity with the natural world that sustains their way of life: blue for the sky, red for the blood of their cattle and white for their cows’ milk. Limited to 300 editions, the Elephant bag launches on March 25, 2021 as an online exclusive, on loewe.com and MyTheresa.com.     Named after the age-old tradition of tying knots to remember—as elephants never forget —Knot On My Planet was founded by Trish Goff and David Bonnouvrier, focusing on a simple mission: to highlight the plight of the African Elephant. The continuing demand for and trade in ivory has encouraged the ongoing poaching of these majestic creatures in their natural habitats, dramatically shrinking their numbers. 100 per cent of the bags’ sales proceeds will be donated to the Elephant Crisis Fund—a joint initiative of Save the Elephants and the Wildlife Conservation Network, that funds the best ideas and most urgent actions by highly vetted conservation organization working for safeguard the future of elephants.     #LOEWEkomp #KnotOnMyPlanet #ElephantCrisisFund In support of the Elephant Crisis Fund, LOEWE’s annual collaboration with Knot On My Planet presents the Elephant bag crafted in traditional Shuka fabricwith a tasselled strap hand-woven by women from Kenya’s Samburu Trust.     LOEWE’s collaboration with wildlife campaign Knot On My Planet is now in its third year, and brings the Elephant bag entirely crafted in Shuka; a vibrant checkered fabric traditionally used by the Kenyan Maasai tribes people to create shawls.     The LOEWE and Knot On My Planet Elephant bag features a tasselled strap hand-woven by an artisan collective of women from the Samburu Trust in Northern Kenya. Also crafted in the same vibrant colours found in the Shuka shawl, this textile speaks of the Samburu people’s affinity with the natural world that sustains their way of life: blue for the sky, red for the blood of their cattle and white for their cows’ milk. Limited to 300 editions, the Elephant bag launches on March 25, 2021 as an online exclusive, on loewe.com and MyTheresa.com.     Named after the age-old tradition of tying knots to remember—as elephants never forget —Knot On My Planet was founded by Trish Goff and David Bonnouvrier, focusing on a simple mission: to highlight the plight of the African Elephant. The continuing demand for and trade in ivory has encouraged the ongoing poaching of these majestic creatures in their natural habitats, dramatically shrinking their numbers. 100 per cent of the bags’ sales proceeds will be donated to the Elephant Crisis Fund—a joint initiative of Save the Elephants and the Wildlife Conservation Network, that funds the best ideas and most urgent actions by highly vetted conservation organization working for safeguard the future of elephants.     #LOEWEkomp #KnotOnMyPlanet #ElephantCrisisFund

LOEWE launches the ‘The surplus project’ with the release of a series of Woven basket bags handcrafted from surplus leather
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LOEWE launches the ‘The surplus project’ with the release of a series of Woven basket bags handcrafted from surplus leather

Sustainability ‘The surplus project’ is a display in how to re-use, re-think and re-create something beautiful from the surplus leather of previous collections, in themselves highest quality and lowest impact materials. The new project sees the two most iconic of LOEWE’s leathers —a smooth, classic calfskin, and a finely textured, softgrained calfskin—transformed into Woven basket bags and Crab charms. The design process sees surplus leather cut into narrow strips of various hues; some of their colours are bold and vibrant, others are softer and more muted, and then braided together in a lattice formation to create a mosaic of colour and texture.     The Woven basket bag rst appeared in Jonathan Anderson’s LOEWE debut, the Spring Summer 2015 collection, and quickly became a design classic for the house. The surplus leather Woven basket bag is available in a small size, and carries the original spirit of being an artisanal piece with a very human touch. Inspired by the challenge of creating something beautiful whilst preserving precious resources, a two-tone charm in the shape of a crab with claws and pincers made from intricately folded surplus leather, complements the Woven basket bag’s colourways and embodies the creativity inherent to the new initiative.     ‘The surplus project’ follows the recent Eye/LOEWE/Nature collection created using a variety of recycled, upcycled and organic textiles, and sees LOEWE take another step in its journey to becoming a more sustainable company. In practice this means constantly exploring how to combine knowledge of craft with new research and ideas to lessen impact on the planet.     #LOEWE #LOEWEcraft ‘The surplus project’ is a display in how to re-use, re-think and re-create something beautiful from the surplus leather of previous collections, in themselves highest quality and lowest impact materials. The new project sees the two most iconic of LOEWE’s leathers —a smooth, classic calfskin, and a finely textured, softgrained calfskin—transformed into Woven basket bags and Crab charms. The design process sees surplus leather cut into narrow strips of various hues; some of their colours are bold and vibrant, others are softer and more muted, and then braided together in a lattice formation to create a mosaic of colour and texture.     The Woven basket bag rst appeared in Jonathan Anderson’s LOEWE debut, the Spring Summer 2015 collection, and quickly became a design classic for the house. The surplus leather Woven basket bag is available in a small size, and carries the original spirit of being an artisanal piece with a very human touch. Inspired by the challenge of creating something beautiful whilst preserving precious resources, a two-tone charm in the shape of a crab with claws and pincers made from intricately folded surplus leather, complements the Woven basket bag’s colourways and embodies the creativity inherent to the new initiative.     ‘The surplus project’ follows the recent Eye/LOEWE/Nature collection created using a variety of recycled, upcycled and organic textiles, and sees LOEWE take another step in its journey to becoming a more sustainable company. In practice this means constantly exploring how to combine knowledge of craft with new research and ideas to lessen impact on the planet.     #LOEWE #LOEWEcraft

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Samsung’s Wildlife Watch Invites You to Become a Virtual Ranger and Watch Over Endangered Animals Live From the African Bush
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Samsung’s Wildlife Watch Invites You to Become a Virtual Ranger and Watch Over Endangered Animals Live From the African Bush

Gadgets Today Samsung announced the launch of Wildlife Watch, an ambitious new pilot that is using technology to help fight back against poaching in the African Bush. The pro-grade cameras in Samsung Galaxy S20 FE handsets will film live footage that will be streamed 24/7 from the Balule Nature Reserve in South Africa, part of the Kruger National Park. Everyone is invited to Take the Watch and become a virtual ranger, helping to protect endangered animals from poaching by monitoring them in their natural habitat and enjoy live sightings of these spectacular animals from home.     Samsung has joined forces with African technology pioneer Africam to reimagine one of its latest Galaxy mobile devices in an initiative that uses technology to help make the world a better place. Africam’s profit for purpose model means they charitably support The Black Mamba Anti-Poaching Unit; an all-female troop who use non-violent methods to prevent poaching, which has surged during the pandemic as illegal hunters take advantage of the sudden fall in tourism. Through the Wildlife Watch initiative viewers will be closer to the work of the rangers, see the animals they protect and have the opportunity to donate to support them.     South Korean born, Berlin Based DJ, producer, and fashion designer Peggy Gou, who loves animals – especially giraffes – is fronting the initiative to champion and encourage people to take part, take the watch and raise awareness.     Four Samsung Galaxy S20 FE handsets have been installed as additional cameras in the bush, boosting the reach of the existing Africam infrastructure in the Balule Nature Reserve by over half for the duration of the pilot. The pro-grade camera in each handset is being used to film animals for the live stream. Supporting the rangers in their daily tasks, the bigger pixels, enhanced camera AI and 30x Space Zoom including 3 x Optical Zoom in the handsets have improved the quality of the photos the Black Mambas are able to take whilst on patrol. From a distance and even in low light and the unreliable conditions of the bush they can send clear and detailed images back to their base as evidence for investigations into poaching activity.     A camouflaged jeep fitted with a Samsung Galaxy S20 FE will also be used by the rangers for surveillance patrols, and the live streamed action will bring you closer to the rangers and their daily experiences.     Samsung’s Galaxy upcycling programme aims to solve social needs, lengthen product lifecycles, and reduce waste by reimagining phones into new roles. Repurposing existing products to serve a critical new function is a great way to avoid needing to create new products. As part of the Wildlife Watch initiative Samsung handsets are being redeployed by the rangers as CCTV cameras for perimeter fences, as well as adding crucial tech support to improve the rangers’ daily patrols.     By becoming a virtual ranger and taking the watch on wildlife-watch.com, you can alert rangers if you see animals in danger or signs of poaching, share what you see via snapshots on social to encourage others to take part and donate to The Black Mamba Anti-Poaching Unit. With different camera views it’s never the same watch twice, and you might witness elephants, lions and even giraffes in the wild from your sofa.     Animal loving DJ, producer, and fashion designer Peggy Gou, said, “We all love these magnificent animals, but the harsh reality is poaching is on the rise all across Africa. It’s amazing to think a device we use every day can help tackle such an important issue. The ability to become a virtual ranger and support the incredible real-life rangers battling against poaching, is really exciting.”     Mark Notton, Senior Director Mobile, Samsung Europe said, “As our lives have become more virtual, the power that technology has to bring people together to do something good and for the benefit of everyone has never been clearer. Wildlife Watch is a truly exciting pilot, and by repurposing one of our latest handsets in this way, we hope increased eyes on these incredible animals will not only support existing surveillance and raise awareness but bring pleasure by letting people see and learn more about wildlife from home.”   Committed to using technology as an instrument for good, Wildlife Watch supports The 2030 Agenda for Sustainable Development, a plan adopted by 193 United Nations Members, by addressing Sustainable Development Goal 15 – Life on Land – of the United Nations’ Sustainable Development Goals. Samsung has collaborated with the United Nations Development Programme (UNDP) to launch an education and donation-based mobile app – Samsung Global Goals. Currently on 100M+ Galaxy smartphones worldwide it has raised more than $1.5M in donations for the UNDP and provides millions of individuals the opportunity to make the world a better place and take action to achieve the 17 Global Goals.     Wildlife Watch will be live for two months (3rd March – 2nd May 2021). During which time, Samsung hopes to bring many people’s eyes back to the animals that have been forgotten during the pandemic. To watch the live stream and help protect vulnerable animals, go to wildlife-watch.com. Today Samsung announced the launch of Wildlife Watch, an ambitious new pilot that is using technology to help fight back against poaching in the African Bush. The pro-grade cameras in Samsung Galaxy S20 FE handsets will film live footage that will be streamed 24/7 from the Balule Nature Reserve in South Africa, part of the Kruger National Park. Everyone is invited to Take the Watch and become a virtual ranger, helping to protect endangered animals from poaching by monitoring them in their natural habitat and enjoy live sightings of these spectacular animals from home.     Samsung has joined forces with African technology pioneer Africam to reimagine one of its latest Galaxy mobile devices in an initiative that uses technology to help make the world a better place. Africam’s profit for purpose model means they charitably support The Black Mamba Anti-Poaching Unit; an all-female troop who use non-violent methods to prevent poaching, which has surged during the pandemic as illegal hunters take advantage of the sudden fall in tourism. Through the Wildlife Watch initiative viewers will be closer to the work of the rangers, see the animals they protect and have the opportunity to donate to support them.     South Korean born, Berlin Based DJ, producer, and fashion designer Peggy Gou, who loves animals – especially giraffes – is fronting the initiative to champion and encourage people to take part, take the watch and raise awareness.     Four Samsung Galaxy S20 FE handsets have been installed as additional cameras in the bush, boosting the reach of the existing Africam infrastructure in the Balule Nature Reserve by over half for the duration of the pilot. The pro-grade camera in each handset is being used to film animals for the live stream. Supporting the rangers in their daily tasks, the bigger pixels, enhanced camera AI and 30x Space Zoom including 3 x Optical Zoom in the handsets have improved the quality of the photos the Black Mambas are able to take whilst on patrol. From a distance and even in low light and the unreliable conditions of the bush they can send clear and detailed images back to their base as evidence for investigations into poaching activity.     A camouflaged jeep fitted with a Samsung Galaxy S20 FE will also be used by the rangers for surveillance patrols, and the live streamed action will bring you closer to the rangers and their daily experiences.     Samsung’s Galaxy upcycling programme aims to solve social needs, lengthen product lifecycles, and reduce waste by reimagining phones into new roles. Repurposing existing products to serve a critical new function is a great way to avoid needing to create new products. As part of the Wildlife Watch initiative Samsung handsets are being redeployed by the rangers as CCTV cameras for perimeter fences, as well as adding crucial tech support to improve the rangers’ daily patrols.     By becoming a virtual ranger and taking the watch on wildlife-watch.com, you can alert rangers if you see animals in danger or signs of poaching, share what you see via snapshots on social to encourage others to take part and donate to The Black Mamba Anti-Poaching Unit. With different camera views it’s never the same watch twice, and you might witness elephants, lions and even giraffes in the wild from your sofa.     Animal loving DJ, producer, and fashion designer Peggy Gou, said, “We all love these magnificent animals, but the harsh reality is poaching is on the rise all across Africa. It’s amazing to think a device we use every day can help tackle such an important issue. The ability to become a virtual ranger and support the incredible real-life rangers battling against poaching, is really exciting.”     Mark Notton, Senior Director Mobile, Samsung Europe said, “As our lives have become more virtual, the power that technology has to bring people together to do something good and for the benefit of everyone has never been clearer. Wildlife Watch is a truly exciting pilot, and by repurposing one of our latest handsets in this way, we hope increased eyes on these incredible animals will not only support existing surveillance and raise awareness but bring pleasure by letting people see and learn more about wildlife from home.”   Committed to using technology as an instrument for good, Wildlife Watch supports The 2030 Agenda for Sustainable Development, a plan adopted by 193 United Nations Members, by addressing Sustainable Development Goal 15 – Life on Land – of the United Nations’ Sustainable Development Goals. Samsung has collaborated with the United Nations Development Programme (UNDP) to launch an education and donation-based mobile app – Samsung Global Goals. Currently on 100M+ Galaxy smartphones worldwide it has raised more than $1.5M in donations for the UNDP and provides millions of individuals the opportunity to make the world a better place and take action to achieve the 17 Global Goals.     Wildlife Watch will be live for two months (3rd March – 2nd May 2021). During which time, Samsung hopes to bring many people’s eyes back to the animals that have been forgotten during the pandemic. To watch the live stream and help protect vulnerable animals, go to wildlife-watch.com.

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