ESPRIT’s Summer 2023 campaign is an invitation to a new playful identity. This campaign pays homage to ESPRIT’s heritage and introduces a new generation to the brand that floats on the energy of optimism, self-confidence and togetherness. The collection showcases what customers recognize about ESPRIT: a sense of nostalgia that feels fresh.

The collection embraces the feeling of lightheartedness that summer brings out in all of us. The items in the women’s collection are inspired by places and a lifestyle we know from vacations. The items are made in materials ideally suited for warm weather, think linen, tencel and seersucker. You can see it in the essential garments for a summer evening: dresses, jumpsuits and statement pieces with striking prints. One of the eye-catchers in the collection is the airy wrap dress. In it everyone feels beautiful, feminine and comfortable. Whether relaxed or active, each item is designed to move with the body.

The men’s collection has a feeling of weightlessness, made to move in. This collection spotlights linen-blend suits and denim shorts, paired with nautical striped T-shirts and retro shirts. The focus on stripes inspires a classic jetset look that completes the wardrobe and gives a free, confident look.

This campaign marks the beginning of a new era for ESPRIT. The brand is back, Rules no longer apply! ESPRIT invites everyone to join it on this journey. Starting with this summer refresh that tastes like more. The collection will be available on from the end of April and in stores this spring.

The campaign celebrates ESPRIT’s new brand identity and core values: playful, modern and cool, a free, brash look combined with a mature look. The campaign was photographed by Richard Phibbs in Miami, the model cast includes: Jazzelle, Aube Jolicoeur, Chiharu, Icaro Marques, Josh McGregor and Hunter Warr.