Style Meets Statement: Montblanc UltraBlack Collection Launch
Luxury Maison hosted the global launch of Montblanc UltraBlack, its first complete cross-category collection united by an all-black design theme at the Feuerle Collection in Berlin. Located in an imposing concrete bunker transformed into a minimalist gallery space, the Feuerle Collection opened its doors exclusively to Montblanc for the introduction of the new collection.
The immersive launch experience was inspired by the colour black, the absolute of colours, a statement of infinite beauty, core to the brand’s identity since the Maison’s inception in 1906, with ebonite as the main ingredient in the production of Montblanc’s original writing instruments, and one of only two colours in the company’s emblem, created in 1913.
VIP guests joined Montblanc CEO Nicolas Baretzki for a cocktail reception followed by a sit-down dinner, and a performance by Alessandro Ristori and the Portofinos. The new Montblanc UltraBlack pieces including the Montblanc UltraBlack Backpack, the Montblanc 1858 Geosphere UltraBlack Watch, Montblanc MB 01 UltraBlack Over-Ear Headphones and Montblanc UltraBlack Mini Folio were on display around the gallery space, in a play of darkness and light.
A celebration of the modernity of Montblanc’s most recognizable colour, Montblanc UltraBlack brings together with simplicity and timeless elegance multiple product categories from leather goods to writing instruments, fromwatches to new smart technologies. While unified by their black design, each product was carefully selected based on the everyday needs and mindset of those who leave a mark with everything they do, and follow their own path to success.
Montblanc UltraBlack Collection is available from September 2021 from Montblanc boutiques worldwide and online.