STEVEN KLEIN SHOOTS SKIMS’ MOST STRIKING CAMPAIGN YET
SKIMS has announced the launch of its latest and most provocative swim campaign shot by esteemed photographer Steven Klein and featuring the brand’s co-founder, Kim Kardashian. This campaign is yet another strategic move by SKIMS as the brand continues to engage influential creatives to craft unexpected viral moments.
Kardashian is pictured in pieces from the new Rubberized Scuba Swim and Faux Leather Swim collections, paired with black thigh-high boots and long black gloves. The campaign is modern and sexy, providing an unconventional take on swimwear and illustrating how SKIMS uses fresh marketing to reinvigorate stale categories, challenge stereotypes, and generate virality.
“Steven and I have collaborated on so many iconic images over the years and I’m grateful that we once again have partnered on SKIMS for the new swim campaign,” said Kim Kardashian, Co-Founder and Creative Director of SKIMS. “His creative touch and vision for this collection are exactly what make him the incredible photographer he is today.”
“As a photographer I am inspired in collaborating with icons,” said Steven Klein. “Icons exert a magnetic pull that allows the viewer to superimpose a dream reality, a kind of hyper existence. Icons are symbols, the alphabet of desire. Kim speaks this language. Our work together has been an exploration of the power of the image, the beauty of experimentation/the alchemical process of ICON.”
Kardashian and Klein have a longtime creative relationship, with Klein shooting Kim for various fashion campaigns and titles such as Interview Magazine and Richardson Magazine. The celebrated photographer’s conceptual and avant-garde work continues to leave its mark on the fashion industry. With each iconic photoshoot over the years, Klein takes a new approach and pushes the boundaries, highlighting a different milestone of Kardashian’s life. The campaign for SKIMS’ latest swim collection brings both the brand and Kardashian into a new moment.