SLOVENIAN BRAND ‘ÆMONA’ LAUNCHES THE NEW COLLECTION

The surface of soap bubbles appears to gradually change color as the viewing angle or the angle of illumination changes. Bubbles travelling in space sometimes merge into larger bubbles or form irregular shapes together. They usually only last a few seconds before bursting, either on their own or in contact with another object. Observing soap bubbles can represent a metaphorical parallel to the filter bubble effect that we are often surrounded by in digital world today. Observing these phenomena opens up additional questions – how long do bubbles last in digital space and how do they change their size and shape according to our awareness?
Discover our new collection inspired by bubbles – both physical and digital.