Words by Demet Kamburoglu

Skims brings the inspiring women behind the brand in front of the camera in its latest campaign, launching on February 23rd. The all-new Apparel Shop campaign is dedicated to showcasing their team members’ incredible work and success.

Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, noted that this campaign was inspired by the casual office looks of her team members. She mentioned, “I love our team and am so proud of them, so I thought what better way to highlight some of the women who truly make it happen here at SKIMS than to feature them in a campaign,” within an announcement made to the press. 

SKIMS once again highlights body positivity through their dedication to size inclusivity. Representing all shapes and ages, the brand shares pride in putting the work of its members in the spotlight through this campaign.

The campaign showcases the fresh colourways in its apparel shop, including the best-selling Outdoor collection and the brand new French Terry collection. Katie Contreras from the Design department of the brand shares her excitement about the work they put in by saying, “I sleep in SKIMS, go to work in SKIMS, ride horses in SKIMS, swim in SKIMS, and on the weekends I throw on heels and go out in my SKIMS.” The Outdoor collection brings the classic loungewear lines from sporty-chic sets to the perfect off-duty looks. Made from organic cotton, the French Terry collection is a go-to homeware for all.

All styles are available to preview now from the SKIMS Apparel Shop and will be available for purchase at 9am PT / 12pm ET on Thursday, February 29th at SKIMS.com.