Seletti opens its first flagship store in Amsterdam
After opening in Italy, Korea, Thailand and the UK, SELETTI, with its disruptive and ironic spirit, has opened its first flagship store in The Netherlands. On November 8th, the Italian design brand inaugurated the space in one of the most creative and cutting-edge cities in Europe: Amsterdam. Located in the heart of the 9 Streets district, the store – like its other global siblings – was designed by BBMDS architecture studio. The new Amsterdam store will be complemented by Seletti’s e-commerce for The Netherlands atwww.seletti.it, is now launched.
During the opening of the new space, Studio Job joined Stefano Seletti in a special signing session of all BLOW by Job&Seletti products: a unique way for design aficionados and Studio Job fans to get their own “customised” piece.
The Seletti Amsterdam store was conceived to meet the need for flexibility that characterizes the Seletti world, providing the opportunity to reconfigure, almost in real time, the display. A dynamic store, a four-dimensional space where the products are displayed in a tangle of lines and designs with graphic impact, playing on the contrast between "industrial" materials and precious finishes. Scaffolding creates a simple and yet interesting structure to show customers different product lines, while custom-made graphics enrich the look of the whole environment.
Seletti’s eye-catching, fun and often outrageous homeware is made up of a number of design collaborations with some of the best-known names across lifestyle and fashion. The space will house some of the brand’s most iconic pieces from its collaborative collections: BLOW by Job&Seletti with its tableware and furniture designed by Studio Job and enriched by its graphics and its vision; DIESEL LIVING with Seletti, the collection designed by Diesel’s creative team which mixes fashion and design in a unique way; Seletti wears TOILETPAPER, the collaboration with the image-only magazine created by Maurizio Cattelan and Pierpaolo Ferrari; and the collections created by Marcantonio with its poetic objects inspired by nature, functional and dreamy at the same time.
The Seletti shop also offers customers the possibility to create their own bespoke lighting. Customers visiting the ‘Letter Wall’ will be able to design their lighting via Seletti’s smart screen by firstly composing their message and then choosing a lighting design.
Seletti CEO, Stefano Seletti comments, “Amsterdam is a city where Seletti fits in perfectly! Our design is crazy, out of the ordinary and fun, mirroring the spirit of this city. We have been commercially active in The Netherlands for years now, and the time has come for us to have a unique space where our customer can enter our world and be totally embraced by it”.
Finally, with the aim of expanding the brand’s distribution through new channels, Seletti will launch its e-commerce platform for The Netherlands in the coming weeks. Located on www.seletti.it, it gives access to all of the brand’s collections, allowing customers to receive their purchase directly at home or to collect them from the Amsterdam store.
“Using the web is a way, for us, to be closer to our customers”, adds Stefano Seletti. “We take pride in being accessible, but accessibility is not only being affordable: it is also being able to reach our target audience everywhere! We have been developing this ‘virtual flagship store’ in many countries now and it is a success. We are sure our Dutch customers will be very happy!”.