Scotch & Soda presents the new Winter 2021 campaign
Winter 2021 projects an effortless confidence inspired by trailblazing aviator Amelia Earhart. An icon who pushed boundaries in all senses in her life and style, her fearlessness and modern spirit are mirrored in bold designs which evolve Scotch & Soda’s signature play on the expected and unexpected.
Outerwear that combines form and function dominate, influenced by the bomber jackets Earhart wears in flight and the practicality that grounds her. A hybrid jacket is constructed with double layers; a cotton-twill parka surprises by reversing into high-shine satin; and a quilted poncho comes oversized for statement layering. All three are water-repellent and padded with REPREVE®, bringing unique functionality to the wardrobe.
Utility suits in various guises nod to Earhart’s iconic look, which daringly borrows from menswear. A navy twill jumpsuit is a more literal interpretation; blazers and cargo pants provide a tailored spin. Suiting is further explored in denim shirting and jeans that take on the appearance of flight overalls, offering a contemporary view on uniform dressing. D-ring straps, pocketing, epaulettes, and draw-cord details further the utilitarian feel.
“No borders, just horizons, only freedom” and “The most effective way to do it, is to do it” – personal quotes from Earhart – inspire the collection with their sense of freedom and pragmatism, and can be found on jackets and shirts. Prints rooted in exploration and nature energise the neutral palette. Clouds, suns and mountain panoramas playfully semaphore a surreal view of the world from above, lending escapism; graphic jacquards in abstract camo ring patterns recall elevation maps; and golden dials which evoke the points of a compass.
A feeling of ease defines the collection, reflective of the demand for comfort now. This filters down to everything from relaxed workwear to exaggerated denim cuts, such as the Vert jeans in Italian organic cotton selvedge, a new addition to the core fits. The genderless teddy housecoat and checked wool-blend overshirt and trackpants represent the more laid-back side, offering new perspectives on loungewear that’s smart enough for outdoors.
Occasionwear translates Earhart’s confident mix of the masculine and feminine, such as the floral jacquard trousers and fil coupé dress shirt in metallic green pattern. Versatile pieces that cross day and night are key, like the velvet suit which consists of a purple blazer and colourful printed trousers that can be matched or mixed with everyday essentials.
Footwear is executed with a functional edge, including the hiker-style suede Avion and the Mafei, a reinterpreted gumboot in suede with practical rubber soles. Anew capsule of small leather accessories completes the collection, encompassing wallets, cardholders, and laptop cases in smooth and grained leather.