Last night, invitees were very eager and pleased to discover the emerging talents and brands from Saudi Arabia through a special runway show performance at the gardens of the Ritz, empowered by the Saudi 100 program, showcasing innovation, diversity, creativity and artistry.  Having presented such leading designers like Adnan Akbar, Ashwaq Almarshad, Atelier Hekayat, Fatima Alabdulqader, Luda Jewelry, Mashael Al Faris, Najla Almunajem, Pavone, Rutana Jewelry, Yataghan Jewellery and Yousef Akbar.

The one-of-a-kind collections will be exposed at the “Saudi 100 Couture Showroom”,  starting from Monday, July 3rd to Wednesday till July 5th, from 10am – 7pm daily at the Hôtel Marcel Dassault, a historical place in the heart of the Paris’ “Golden Triangle”, not far away from every major couture house of Avenue Montaigne.

Launched in 2021 by the Saudi Fashion Commission, the Saudi 100 Brands initiative empowers emerging Saudi designers to develop their fashion, luxury and jewellery businesses, providing them with the best tools to grow their label in both local and international markets. Combining unique scenography and pieces, Saudi talents and brands aspire to highlight and show full creativity and growth to a global audience throughout Couture Week for the first time.

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