Samsøe Samsøe for Spring & Summer 2021
Their Spring/Summer 2021 collection takes inspiration from the global-yet-local subcultural diversity of the people around us.
The past year has had an immense stamp on world history, and we realised we needed to go back in time, dig deeper, and analyse ourselves and our actions as well. With words such as glocal, diversity, inclusion and camaraderie being a part of our moodboards and ethics for the past few seasons, it really became the ignition for pushing this collection to what it actually has become: a story of local love.
A collective, honest understanding in-house at Samsøe Samsøe is that Nørrebro, where we’ve had our base for over 20 years, is a huge part of our heritage; and today, we as a whole get inspired by the multicultural aspect this borough brings. The sense of community and solidarity might be the strongest here in all of Copenhagen – ensuring that we as a brand always take every- thing mentioned above into consideration for the future of Samsøe Samsøe.
Folkloric traditions and cross-cultural references are portrayed through soft, geometric prints, taking inspiration from around the world. Light, airy fabrics and the casually oversized silhou- ette tells the story of a new era for the brand,bringing a luxe approach in re ned voluminousshapes. Playing around with tactility and soft tailoring speaks volumes in the shapes of our outerwear, adding an element of the Nordics into the collection; whilst pyjama stripes andoral traces have you longing for summer in anew way.
With a palette of earthy tones, moody blues, grassy greens, washed out purples and rich reds,this collection embraces all forms and gures,and tells the story of worldhood; a term we’ve delved into, especially for this collection.
We gone back to our roots, telling the story of the global-yet-local presence that Nørrebro possesses. This makes us, as a global brand, a bit more local, real and raw. Being in the now. Just how we like it.
