SAMSØE SAMSØE LAUNCHES NIGHTWEAR EXCLUSIVE COLLECTION
Samsøe Samsøe reveals an entirely new line of pieces and, for the very first time, offers refined nightwear designs. Breaching into this new product category, Samsøe Samsøe stays true to what it does best: creating a set of responsible as well as versatile garments that will be worn and cherished for a long time to come.
We find ourselves at Carmen, a guesthouse located in the very heart of Amsterdam. Its minimalist yet modern interior reflects our brand’s refined Scandinavian aesthetic and becomes the perfect backdrop for the designs which show themselves in pastel shades of blue or pink and with a timeless pattern of stripes.
The photographer, Fauve Bouwman, captures a sense of togetherness and closeness. Citing Samsøe Samsøe’s Danish heritage, the images embody the concept of ‘hygge’ – that is, of coziness. Comfort meets style: made from pure organic cotton, the nightwearexclusives showcase our wish to create responsible classics that can be worn for years.
Authentic to what Samsøe Samsøe stands for, the faces of this exciting launch are once more our own community. Together with them, we celebrate a new facet of our brand’s essence. True to our vision, these styles serve more than just one purpose and can be combined in a number of different – and personal – ways, promising versatility. Our talents, Elba, Ella, Karla, and Yasemin show that this collection is much more than what first meets the eye: styled with our basic offering and a pair of heels, the Salove shirt or trousers turn into essentials that can easily be used for casual looks.
While it may be our first collection of pieces that can be worn as nightwear, it is not the first that can be worn as part of your everyday.
The collection exclusively available now in-stores and on www.samsoe.com