SAMSØE SAMSØE LAUNCHES 4TH CAPSULE COLLECTION WITH GORE-TEX
After the success of the first 4 capsule collections Samsøe Samsøe is once more collaborating with the GORE-TEX brand for the AW22 collection. The partnership celebrates craftsmanship, design, and overall weatherproof functionality. An aspect that is paramount in Samsøe Samsøe’s home country of Denmark.
The two have joined forces on a technically focussed series that applies GORE-TEX Brand staple waterproof, windproof and breathable features to Samsøe Samsøe’s Scandinavian minimalistic but urban design. The integration of the fabrics for the Autumn Winter collection consists of GORE-TEX ‘Guaranteed to keep you dry’ promise as well as GORE-TEX INFINIUM Windstopper’ products. All GORE-TEX and GORE-TEX INFINIUM fabrics have been carefully chosen to get the right mix of performance, sustainability for different situations and conditions. With ten new products: five for men and five for women.
‘’At Gore we’re so excited about the ongoing collaboration with Samsoe Samsoe and are looking forward to the 4th collaboration drop as of October 22. If one’s looking for minimalistic and stylish, yet functional and long-lasting products, the answer is the unique approach of Samsoe Samsoe, featuring high-tech GORE-TEX fabrictechnologies’’ —Linus Hallberg, Marketing Scandinavia GORE-TEX Brand.
With the comeback of Digital artist Yilmaz Sen the collaboration came completely full circle. Sen captured the 2 waterproof and windproof Gore-tex certificatied elements in 4 different scenarios. As last season’s campaign was more Urban, this season we highlighted the products in a more futuristic outdoor environment to showcase the consistency of the product in every (extreme) weather condition possible.
“It is truly an honor to develop further our collaboration with GORE-TEX, as they are leaders in providing technical outerwear solutions and materials. From a design and production point of view, it is a stimulating exercise to find the balance between performance and classic but updated silhouettes for everyday life. The process is so meticulous and super detail oriented. We are proud to present our audience with outerwear made with the best of tested and certified technical materials and solutions, thanks to the incredible know-how of the GORE-TEX team” — Meme Fagiuoli, Head of Womenswear & Gitte Wetter Head of Menswear at Samsøe Samsøe.
The collection will be available in stores, on samsoe.com and at selected retailers worldwide, October 2022.