Leading heritage and lifestyle brand Barbour is working with renowned British actor, Sam Claflin on a campaign to launch their new premium luxury sub brand, Barbour Gold Standard in September 2020. Sam, who grew up in Norfolk, will be the face of the Barbour Gold Standard Autumn Winter 20 campaign which was shot in Glencoe, Scotland and for future campaigns in 2021.

Paul Wilkinson, Global Marketing and Commercial Director, Barbour said “We are delighted to be working with Sam.  He grew up in the British countryside and Barbour jackets have always been part of his way of life.  Our new sub brand, Barbour Gold Standard is the most elevated of all of our menswear collections; it features a range of very thoughtfully designed jackets celebrating iconic pieces from our archives which will be sold through high end retailers worldwide.  Sam is the perfect choice to be the face of this luxury premium collection.”

Sam Claflin said “I am thrilled to be working with Barbour. It’s a brand I have admired for a long time and the Barbour Gold Standard collection is outstanding. I was fortunate enough to have the protection and warmth of these jackets during our shoot in Scotland. They’ve just thought of everything – like mesh ear patches in your hood so you can still hear clearly even when you’re fully wrapped up, and zipped vents in the arms to help regulate your temperature. This particular collection is one to be explored.”

Barbour Gold Standard is a collection of luxury premium outerwear inspired by the Barbour archives which date back to 1910.  It represents the pinnacle of Barbour’s offering celebrating expert craftsmanship and a design knowledge that has been gathered over 125 years.  The collection features 10 jackets in waxed cotton and quilt fabrics.  Intelligently designed in ergonomic and engineered cuts, the collection focuses on artisanal craftsmanship with a high attention to luxurious details throughout the jackets.  Fit for purpose, the collection combines robust practicality in rugged styles.  The collection will be available from September 2020 on barbour.com and via selected retailers worldwide.