14 January



A sentiment that is blossoming, a deep and well-established af nity, a fresh alchemy. Every love story is unique and special. It’s a joy to celebrate it on Saint Valentine’s Day together with Acqua di Parma, with a gift that relates in every detail the brightest Italian style. A sincere gift and the excitement of preparing it with care.



The rst step is to choose the fragrance that most re ects the beloved, their tastes, and their unique nature. The different shades of male elegance with the Colonie for him in the 100 or 180ml format. Colonia, Colonia Futura, Colonia Pura, Colonia Essenza, Colonia Intensa and Colonia Club. The glamour of Le Nobili for her. Three unforgettable Eau de Parfum, Rosa Nobile, Peonia Nobile and Magnolia Nobile, in the 100ml format. Each one dedicated to a magni cent ower to extol femininity in its in nite facets.



Then comes the packaging; a box identi ed in all its parts in the bright Parma yellow, together with the black and white, according to the Maison’s visual codes. The unmistakable cylindrical box which contains the bottle is completely wrapped in an exclusive graphic design for this occasion. Fresh and light, a line naturally traces little hearts and, as if written by hand, the words “With love”. The same original motif returns on the tag, to be associated with unfailing shopping, complete with the band in black, white or yellow.



Colours and conical shapes for a gift that will be recognised immediately by the person who receives it, with all the radiant freshness of the Acqua di Parma Italian style. Togive an even more personal note, the top and bottle of the fragrance can be personalised with a beautiful, hand-made etching. The initials, a phrase, a name etched while you wait by a craftsman working carefully with hands protected by white gloves.



An Acqua di Parma gift, on Saint Valentine’s day and on all other occasions, is also a gesture of love for nature. The Maison, in line with the Acqua di Parma Futura sustainability plan, chooses environmentally-friendly materials. Highly- prized FSC certi ed cardboard for the cylindrical box and for the tag and recyclable glass for the bottles. The bands are made of TencelTM, a compostable and biodegradable fabric which is environmentally-friendly and made of beech and eucalyptus bre.