SAINT LAURENT OPENS NEW STORE IN CHAMPS-ÉLYSÉES
“I wanted to realize one of Yves Saint Laurent’s wishes when he arrived in Paris and said he wanted his name to be written in fiery letters on the Champs-Élysées.”Anthony Vaccarello
Saint Laurent is pleased to announce the opening of its largest flagship, housed in a historic building on the iconic avenue des Champs-Élysées in Paris. With this boutique, Anthony Vaccarello introduces an entirely new design concept which aims to instill a sense of discovery at one of the world’s most emblematic addresses, while celebrating the essence of the original architectural elements. The building’s restored Haussmannian facade announces the arrival of Saint Laurent’s latest interpretation of modern luxury, while the striking, luminous interior features a series of unique spaces that flow naturally and create an engaging experience for clients. Throughout the vast space, a tension between rough textures and precise details generates a new paradigm for a luxury shopping environment. At once raw and refined, the thoughtful design guides visitors through distinct but unified rooms. Marble displays frame the brand’s collection items as precious objects while encouraging clients to engage with the products on view.
Among the boutique’s many highlights are a double-height foyer featuring a neon light sculpture by artist Cerith Wyn Evans and commissioned by Saint Laurent, a variety of sensuous surfaces and curving staircases in black-lacquered wood, and a serene private garden accessible to clients. Several Donald Judd furniture pieces are displayed throughout.
The house’s complete offering will be available at the Champs-Élysées boutique, including men’s and women’s ready-to-wear, handbags, shoes, accessories, and fine jewelry. A special assortment of items has been curated for the space, reflecting its elevated nature.
Saint Laurent Champs-Élysées opens on December 9th at 123 avenue des Champs-élysées.